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Amazon Web Services (AWS)

Sponsorship Enablement Manager, AWS Global Brand Partnerships

Amazon Web Services (AWS), Seattle, Washington, us, 98127

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Overview As a Sponsorship Enablement Manager, AWS Global Brand Partnerships owns the operational excellence and delivery of the Global Sponsorship Program, with a focus on Summit, Field, and Industry event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for learning events that engage customers and drive business growth. You will be responsible for end-to-end sponsorship enablement strategy, execution, benefits delivery, and financial management, serving as the technical and operational backbone for the sponsorship program and its community of partners.

Key Responsibilities

Strategic Oversight & Package Management: Serve as a subject matter expert to Sponsorship Program Managers for best practices on sponsorship program execution and enablement.

Collaborate with third-party event agencies to ensure timely delivery of sponsorship program deliverables.

Partner with agencies on discovery, ideation, and pricing strategies for sponsorship offerings based on the cost to execute.

Drive floorplan strategy in partnership with the Global Events team.

Serve as the primary sponsor enablement contact for managing the sponsorship support alias and sponsor communications.

Contribute to the development of project plans and manage all deliverables and timelines associated with sponsorship.

Program Execution Delivery & Operational Excellence: Own end-to-end post-sale operational execution, including comprehensive project management oversight.

Lead operational execution of all sponsor benefits, including booth builds and selection, sponsor pavilions and access management, tool benefits implementation, deliverable execution and tracking, scalable processes for tracking and reporting workback schedules, onsite preparation and execution, and participation in strategic planning meetings.

Financial Management & Reporting: Own sponsorship budget reporting and reconciliation with agency partners; manage pre-event invoicing and post-event reconciliations/collections in coordination with accounts receivable; develop and maintain tracking mechanisms; create and deliver regular progress reports to stakeholders.

Stakeholder & Agency Management: Partner with internal stakeholders to implement sponsor benefits; oversee agency execution across multiple workstreams including project management, booth construction, content submissions, and lead reporting; build and maintain strong internal and external relationships.

Communications & Enablement: Own alias management and escalations, ensure SLA adherence, review weekly communications and enablement materials, and build a calendar of resource hub articles with ownership assigned to contributors.

Qualifications Basic Qualifications

5+ years of program or project management experience leading complex, technical initiatives.

Demonstrated experience managing agency relationships and large-scale event enablement and operations.

Strong track record of financial management and budget reconciliation.

Experience creating and implementing operational processes at scale.

Experience managing large-scale trade show or conference operations.

Preferred Qualifications

MBA or relevant advanced degree.

5+ years of experience in marketing enablement, event management, or similar technical program management roles.

Industry certifications (PMP, CEM, or equivalent).

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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