BioSpace
Associate Director, US Brand Marketing – Influenza Vaccines
BioSpace, Summit, New Jersey, us, 07902
Overview
As the Associate Director, US Brand Marketing, you will serve as a strategic leader and brand ambassador for one of our key vaccines within our influenza vaccines portfolio. Reporting to the Director, US Brand Marketing, you will be responsible for developing and executing brand strategies that differentiate our offerings in a highly competitive and rapidly evolving market. You will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.S. market.
Key Responsibilities
Brand Strategy & Execution: Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing.
Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with specific market/customer needs.
Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging/tactics.
Oversee agency management, MLR review, and budget management for the brand's promotional activities.
Identify and monitor metrics to assess performance and execution of promotional activities.
Cross-Functional Leadership
Collaborate with Sales, CE, Market Access, Customer Ops, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies.
Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies.
Market Insights & Competitive Intelligence
Conduct and synthesize primary and secondary market research to inform brand decisions.
Monitor competitor activities and market dynamics to proactively adjust strategies.
Sales Enablement & Training
Partner with Sales and Training teams to develop tools and resources that support field execution.
Support workshops and assessments to ensure message mastery and alignment with commercial goals.
Minimum Requirements
Bachelor's degree required, preferably in Life Sciences or Business/Marketing. MBA is preferred.
Minimum 8+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/biotech or relevant industry.
Vaccines or buy-and-bill product experience preferred.
Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses.
Pharmaceutical/biotech/medical device sales experience is advantageous.
Some domestic travel required (e.g., sales meetings, field rides, conventions).
Compensation & Benefits The expected base salary range for this position at hiring is $180,000 - $205,000. This range reflects the minimum and maximum base pay that CSL expects to pay for this position at the listed location at the time of posting. Individual base salary is determined by qualifications, skill level, experience, competencies and other relevant factors. In addition to base salary, total compensation may include incentive compensation and equity. CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. Our benefits include health care, financial protection, and resources to support employees and their families.
About CSL Seqirus CSL Seqirus is part of CSL and is one of the largest influenza vaccine providers in the world. We operate state-of-the-art production facilities in the U.S., the U.K., and Australia, utilizing egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries.
We value inclusion and belonging as part of our mission. This description reflects our commitment to a diverse and capable workforce.
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Key Responsibilities
Brand Strategy & Execution: Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing.
Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with specific market/customer needs.
Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging/tactics.
Oversee agency management, MLR review, and budget management for the brand's promotional activities.
Identify and monitor metrics to assess performance and execution of promotional activities.
Cross-Functional Leadership
Collaborate with Sales, CE, Market Access, Customer Ops, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies.
Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies.
Market Insights & Competitive Intelligence
Conduct and synthesize primary and secondary market research to inform brand decisions.
Monitor competitor activities and market dynamics to proactively adjust strategies.
Sales Enablement & Training
Partner with Sales and Training teams to develop tools and resources that support field execution.
Support workshops and assessments to ensure message mastery and alignment with commercial goals.
Minimum Requirements
Bachelor's degree required, preferably in Life Sciences or Business/Marketing. MBA is preferred.
Minimum 8+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/biotech or relevant industry.
Vaccines or buy-and-bill product experience preferred.
Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses.
Pharmaceutical/biotech/medical device sales experience is advantageous.
Some domestic travel required (e.g., sales meetings, field rides, conventions).
Compensation & Benefits The expected base salary range for this position at hiring is $180,000 - $205,000. This range reflects the minimum and maximum base pay that CSL expects to pay for this position at the listed location at the time of posting. Individual base salary is determined by qualifications, skill level, experience, competencies and other relevant factors. In addition to base salary, total compensation may include incentive compensation and equity. CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. Our benefits include health care, financial protection, and resources to support employees and their families.
About CSL Seqirus CSL Seqirus is part of CSL and is one of the largest influenza vaccine providers in the world. We operate state-of-the-art production facilities in the U.S., the U.K., and Australia, utilizing egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries.
We value inclusion and belonging as part of our mission. This description reflects our commitment to a diverse and capable workforce.
#J-18808-Ljbffr