Mattel
Overview
Lead Digital Gaming Designer
role at
Mattel, Inc. . We are seeking an experienced and versatile Lead Game Designer to join our digital game publishing team. You are a fan of iconic Mattel brands such as Barbie, Hot Wheels, and UNO. You have a desire to make mobile digital game products based on these brands. As a Lead Game Designer at the publishing level, you will play a critical role in shaping the creative and strategic vision for our portfolio of mobile free-to-play (F2P) mobile games. Youll collaborate closely with external development studios, internal stakeholders, and cross-functional teams to deliver world-class gaming experiences. Leveraging your expertise in game design, monetization strategies, and player engagement, youll ensure the success of mobile games from concept to live operations. Responsibilities Define and communicate the design vision for mobile F2P games in collaboration with external studios and internal teams. Evaluate game concepts and provide actionable recommendations to align projects with market trends and business goals. Studio Collaboration: Partner with external development teams to guide the creation of compelling game mechanics, progression systems, and monetization features. Provide design mentorship and support to ensure games meet both creative and commercial expectations. Act as a central point of contact for design-related discussions, ensuring alignment across all stakeholders.
Monetization & Player Retention
Analyze player behavior, market trends, and performance metrics to refine game systems and drive player retention. Ensure a balance between monetization and player satisfaction, creating sustainable and engaging experiences.
Game Evaluation & Feedback
Review and critique game prototypes, design documentation, and live builds, providing detailed and constructive feedback. Identify risks and opportunities in design decisions and propose solutions to optimize game performance.
Experience & Qualifications
What Were Looking For: 5+ years of game design experience, with at least 2 years in a lead role and a strong focus on mobile F2P games. Proven track record of contributing to or leading the design of successful mobile F2P titles. Experience with Match / Puzzle mobile game genres.
Design Expertise
Deep understanding of F2P mobile game design principles, including core gameplay, progression systems, and monetization mechanics. Familiarity with live service design and the iterative development process. Ability to balance creative innovation with commercial viability.
Analytical Skills
Proficiency in analyzing player data and KPIs to inform design decisions. Strong problem-solving skills with the ability to propose actionable solutions based on data and insights.
Soft Skills
Exceptional communication, presentation, and leadership skills. Ability to manage multiple projects and collaborate effectively across teams and cultures. A passion for mentoring and developing talent.
Preferred Skills
Experience in games supporting Brand/IP. Experience working with external development teams. Experience in designing and shipping mobile F2P games. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
Salary
The annual base salary range for this position is between
$112,000 - $140,000 . This range is indicative of projected hiring range; however, annual base salary will be determined based on a candidates work location, skills and experience.
Benefits & Diversity
Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential. Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, and/or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. About Mattel
Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattels award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. #J-18808-Ljbffr
Lead Digital Gaming Designer
role at
Mattel, Inc. . We are seeking an experienced and versatile Lead Game Designer to join our digital game publishing team. You are a fan of iconic Mattel brands such as Barbie, Hot Wheels, and UNO. You have a desire to make mobile digital game products based on these brands. As a Lead Game Designer at the publishing level, you will play a critical role in shaping the creative and strategic vision for our portfolio of mobile free-to-play (F2P) mobile games. Youll collaborate closely with external development studios, internal stakeholders, and cross-functional teams to deliver world-class gaming experiences. Leveraging your expertise in game design, monetization strategies, and player engagement, youll ensure the success of mobile games from concept to live operations. Responsibilities Define and communicate the design vision for mobile F2P games in collaboration with external studios and internal teams. Evaluate game concepts and provide actionable recommendations to align projects with market trends and business goals. Studio Collaboration: Partner with external development teams to guide the creation of compelling game mechanics, progression systems, and monetization features. Provide design mentorship and support to ensure games meet both creative and commercial expectations. Act as a central point of contact for design-related discussions, ensuring alignment across all stakeholders.
Monetization & Player Retention
Analyze player behavior, market trends, and performance metrics to refine game systems and drive player retention. Ensure a balance between monetization and player satisfaction, creating sustainable and engaging experiences.
Game Evaluation & Feedback
Review and critique game prototypes, design documentation, and live builds, providing detailed and constructive feedback. Identify risks and opportunities in design decisions and propose solutions to optimize game performance.
Experience & Qualifications
What Were Looking For: 5+ years of game design experience, with at least 2 years in a lead role and a strong focus on mobile F2P games. Proven track record of contributing to or leading the design of successful mobile F2P titles. Experience with Match / Puzzle mobile game genres.
Design Expertise
Deep understanding of F2P mobile game design principles, including core gameplay, progression systems, and monetization mechanics. Familiarity with live service design and the iterative development process. Ability to balance creative innovation with commercial viability.
Analytical Skills
Proficiency in analyzing player data and KPIs to inform design decisions. Strong problem-solving skills with the ability to propose actionable solutions based on data and insights.
Soft Skills
Exceptional communication, presentation, and leadership skills. Ability to manage multiple projects and collaborate effectively across teams and cultures. A passion for mentoring and developing talent.
Preferred Skills
Experience in games supporting Brand/IP. Experience working with external development teams. Experience in designing and shipping mobile F2P games. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
Salary
The annual base salary range for this position is between
$112,000 - $140,000 . This range is indicative of projected hiring range; however, annual base salary will be determined based on a candidates work location, skills and experience.
Benefits & Diversity
Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential. Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, and/or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. About Mattel
Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattels award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. #J-18808-Ljbffr