Crimson Cup
Job Title: Digital/AI Marketing Manager
Location: Columbus, Ohio Company: Crimson Cup Coffee & Tea
Reports To: Sales and Marketing Director
About Us:
We are seeking a dynamic and intrapreneurial Digital/AI Marketing Manager to join our growing team. This role is ideal for a self-starter who thrives in a results-driven environment and is eager to take ownership of marketing outcomes. You'll be joining a highly respected, 34-year-old coffee and beverage company with a reputation for innovation, quality, and customer service.
This is a rare opportunity to merge your passion for digital marketing and AI with the stability and credibility of a trusted, long-established brand. If you have the mindset of a builder and the skillset of a modern marketer, we'd love to hear from you.
Key Responsibilities:
Digital Strategy & Execution:
- Develop and implement a full-funnel digital marketing strategy to drive brand awareness, traffic, engagement, and sales. - Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels. - Optimize digital media spend and performance based on KPIs including return on ad spend and conversion rates.
SEO & SEM Management:
- Lead the development and execution of SEO strategies to improve organic search visibility and website traffic. - Conduct keyword research, optimize site content and metadata, and collaborate on technical SEO improvements. - Manage SEM campaigns (Google Search, Shopping, and Display), including bid strategies, ad copy, and landing page optimization. - Analyze and report on organic and paid search performance, and adjust tactics for continuous improvement.
eCommerce Management:
- Own day-to-day operations and strategy for our DTC website and retail marketplace partners (e.g., Amazon, Instacart, Walmart Marketplace). - Monitor site performance, conversion rates, and AOV, and optimize digital touchpoints to increase online sales. - Partner with operations and logistics teams to ensure inventory accuracy and fulfillment alignment.
Social Media Marketing:
- Lead social media strategy, content calendar, and community engagement across Instagram, TikTok, Facebook, and LinkedIn and other audience relevant platforms - Manage both organic content and paid campaigns to grow followers, increase engagement, and drive traffic to retail stores and online channels - Collaborate with influencers and brand ambassadors to amplify brand presence.
Email & CRM Marketing:
- Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and performance optimization. - Support new product launches, seasonal promotions, and retention strategies with targeted communications.
Analytics & Optimization:
- Use Google Analytics, Meta Ads Manager, and other tools to track, measure, and report performance across all channels. - Deliver insights and recommendations to inform strategy and improve results across paid, organic, and owned media. - Leverage AI tools to analyze campaign performance, personalize messaging, improve targeting, and make data-driven decisions in real-time.
Required Qualifications:
- Proven experience in digital marketing, growth marketing, or performance marketing-preferably in Shopify B2B or B2C environments. - Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI, Surfer SEO, etc.). - Strong understanding of Shopify, WordPress, Google Ads, Meta Ads, Google Analytics, and other keyword tools - Strong analytical, creative, and problem-solving skills, with the ability to understand brand storytelling and consumer behavior online. - Ability to work independently while collaborating across departments. - Intrapreneurial mindset with a focus on results, innovation, and ownership.
The Person
Intrapreneurial Attitude:
Learning by doing
Unstructured
Fluid
Values emotions as well as reason
Contribution
Results
Relationship-focused
Change
Abundance
Why be an Intrapreneur?
Opportunity to make a lasting difference
See, touch and feel the results of your efforts
Have far more responsibility much faster than the corporate track
Expectations:
Do not expect to be managed. Manage yourself and manage up.
Don't wait to be told what to do – figure out what you think needs doing, check in if you need to, and do it.
Don't expect other people to always pat you on the back – learn how to motivate yourself and ask for positive feedback when you need it.
Coachable – listen and take action on your Entrepreneur/Coach's successful experience
Strategy:
Create Value
Understand your Unique Ability (what you do best and most love doing.)
Provide direction only in the area of your Unique Ability
Provide Confidence - confidence about what you say and what you'll do.
Come to work fully engaged
Curious and always want to learn more
Take Initiative means stepping out, taking a risk and trying something.
The most successful and valued Intrapreneurs don't avoid problems, they actively look for them and tackle them head-on.
Focus on Results – live in the Results Economy, not the Time-and-Effort Economy. Goal is to always be minimizing the time and effort while maximizing the results.
Ownership Attitude
Our greatest lessons occur not when things go as expected, but when they don't, and we learn what to do differently next time.
Own your actions, behaviors and communication for then you'll have the power to change them.
Ask your Coach/Entrepreneur "what do I need to know in order for this project to be successful?"
Be In Alignment
Understand the desired result, and do what you need to do to align with it.
Definition of result: Answer question – "What does it look like when it's done and done well?"
Preferred Qualifications:
Marketing Communications or related field.
3+ Years of digital marketing experience in CPG, beverage or lifestyle brands.
Location: Columbus, Ohio Company: Crimson Cup Coffee & Tea
Reports To: Sales and Marketing Director
About Us:
We are seeking a dynamic and intrapreneurial Digital/AI Marketing Manager to join our growing team. This role is ideal for a self-starter who thrives in a results-driven environment and is eager to take ownership of marketing outcomes. You'll be joining a highly respected, 34-year-old coffee and beverage company with a reputation for innovation, quality, and customer service.
This is a rare opportunity to merge your passion for digital marketing and AI with the stability and credibility of a trusted, long-established brand. If you have the mindset of a builder and the skillset of a modern marketer, we'd love to hear from you.
Key Responsibilities:
Digital Strategy & Execution:
- Develop and implement a full-funnel digital marketing strategy to drive brand awareness, traffic, engagement, and sales. - Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels. - Optimize digital media spend and performance based on KPIs including return on ad spend and conversion rates.
SEO & SEM Management:
- Lead the development and execution of SEO strategies to improve organic search visibility and website traffic. - Conduct keyword research, optimize site content and metadata, and collaborate on technical SEO improvements. - Manage SEM campaigns (Google Search, Shopping, and Display), including bid strategies, ad copy, and landing page optimization. - Analyze and report on organic and paid search performance, and adjust tactics for continuous improvement.
eCommerce Management:
- Own day-to-day operations and strategy for our DTC website and retail marketplace partners (e.g., Amazon, Instacart, Walmart Marketplace). - Monitor site performance, conversion rates, and AOV, and optimize digital touchpoints to increase online sales. - Partner with operations and logistics teams to ensure inventory accuracy and fulfillment alignment.
Social Media Marketing:
- Lead social media strategy, content calendar, and community engagement across Instagram, TikTok, Facebook, and LinkedIn and other audience relevant platforms - Manage both organic content and paid campaigns to grow followers, increase engagement, and drive traffic to retail stores and online channels - Collaborate with influencers and brand ambassadors to amplify brand presence.
Email & CRM Marketing:
- Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and performance optimization. - Support new product launches, seasonal promotions, and retention strategies with targeted communications.
Analytics & Optimization:
- Use Google Analytics, Meta Ads Manager, and other tools to track, measure, and report performance across all channels. - Deliver insights and recommendations to inform strategy and improve results across paid, organic, and owned media. - Leverage AI tools to analyze campaign performance, personalize messaging, improve targeting, and make data-driven decisions in real-time.
Required Qualifications:
- Proven experience in digital marketing, growth marketing, or performance marketing-preferably in Shopify B2B or B2C environments. - Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI, Surfer SEO, etc.). - Strong understanding of Shopify, WordPress, Google Ads, Meta Ads, Google Analytics, and other keyword tools - Strong analytical, creative, and problem-solving skills, with the ability to understand brand storytelling and consumer behavior online. - Ability to work independently while collaborating across departments. - Intrapreneurial mindset with a focus on results, innovation, and ownership.
The Person
Intrapreneurial Attitude:
Learning by doing
Unstructured
Fluid
Values emotions as well as reason
Contribution
Results
Relationship-focused
Change
Abundance
Why be an Intrapreneur?
Opportunity to make a lasting difference
See, touch and feel the results of your efforts
Have far more responsibility much faster than the corporate track
Expectations:
Do not expect to be managed. Manage yourself and manage up.
Don't wait to be told what to do – figure out what you think needs doing, check in if you need to, and do it.
Don't expect other people to always pat you on the back – learn how to motivate yourself and ask for positive feedback when you need it.
Coachable – listen and take action on your Entrepreneur/Coach's successful experience
Strategy:
Create Value
Understand your Unique Ability (what you do best and most love doing.)
Provide direction only in the area of your Unique Ability
Provide Confidence - confidence about what you say and what you'll do.
Come to work fully engaged
Curious and always want to learn more
Take Initiative means stepping out, taking a risk and trying something.
The most successful and valued Intrapreneurs don't avoid problems, they actively look for them and tackle them head-on.
Focus on Results – live in the Results Economy, not the Time-and-Effort Economy. Goal is to always be minimizing the time and effort while maximizing the results.
Ownership Attitude
Our greatest lessons occur not when things go as expected, but when they don't, and we learn what to do differently next time.
Own your actions, behaviors and communication for then you'll have the power to change them.
Ask your Coach/Entrepreneur "what do I need to know in order for this project to be successful?"
Be In Alignment
Understand the desired result, and do what you need to do to align with it.
Definition of result: Answer question – "What does it look like when it's done and done well?"
Preferred Qualifications:
Marketing Communications or related field.
3+ Years of digital marketing experience in CPG, beverage or lifestyle brands.