Starcom
Overview
Starcom is a global communications planning and media leader with a history dating back over 80 years. We are an agency grounded in the principle that people are at the center of all we do. With more than 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald’s, Novartis, Samsung, Visa and more.
What You’ll Do The Director oversees the planning of all media campaigns across channels. This role contributes to brand strategy and planning, builds strong relationships with clients and internal teams at all levels, and serves as a day-to-day point of contact for senior-level partners. The Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans
Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
Analyze client’s audience strategies and work with internal groups to lead business case development
Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
7-10+ years of media planning experience
5+ years of management experience with progressing responsibilities
Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
Strong understanding of analytics to inform and validate planning and strategy
History of identifying media opportunities, presenting them to clients, and executing
Experience monitoring and recommending improvements to the entire media planning process
Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
Portfolio management of paid media for a large brand
Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuit ion Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
Work Your World program encouraging employees to work from anywhere with Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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What You’ll Do The Director oversees the planning of all media campaigns across channels. This role contributes to brand strategy and planning, builds strong relationships with clients and internal teams at all levels, and serves as a day-to-day point of contact for senior-level partners. The Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans
Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
Analyze client’s audience strategies and work with internal groups to lead business case development
Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
7-10+ years of media planning experience
5+ years of management experience with progressing responsibilities
Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
Strong understanding of analytics to inform and validate planning and strategy
History of identifying media opportunities, presenting them to clients, and executing
Experience monitoring and recommending improvements to the entire media planning process
Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
Portfolio management of paid media for a large brand
Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuit ion Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
Work Your World program encouraging employees to work from anywhere with Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr