Starcom
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Vice President, Media Strategy
role at
Starcom
Overview The Strategy VP, Director manages the strategy and planning process for assigned clients. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation
Apply their experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience recommendations/plans
Analyze client’s audience strategies and work with internal groups to lead case development
Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals; Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
10+ years of experience in media planning/strategy with progressive levels of responsibility
7+ years of previous management experience
Ability to strategically plan campaigns to align with clients strategic goals and important metrics
Pitch experience with proven track record
Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Ability to translate data into viable business solutions to enhance strategies and meet deliverables
Excellent leadership ability to drive team to deliver results
Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $156,560 - $224,910 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/17/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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Vice President, Media Strategy
role at
Starcom
Overview The Strategy VP, Director manages the strategy and planning process for assigned clients. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation
Apply their experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience recommendations/plans
Analyze client’s audience strategies and work with internal groups to lead case development
Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals; Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
10+ years of experience in media planning/strategy with progressive levels of responsibility
7+ years of previous management experience
Ability to strategically plan campaigns to align with clients strategic goals and important metrics
Pitch experience with proven track record
Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Ability to translate data into viable business solutions to enhance strategies and meet deliverables
Excellent leadership ability to drive team to deliver results
Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $156,560 - $224,910 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/17/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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