Thermo Fisher Scientific
Content Marketing Senior Manager
Thermo Fisher Scientific, Waltham, Massachusetts, United States, 02254
Overview
The
Content Marketing Senior Manager
role at
Thermo Fisher Scientific
will involve developing, executing, and measuring the performance of content initiatives to drive brand awareness, engagement, and conversions. This role requires a strong blend of creative writing skills and analytical expertise, with a particular focus on crafting high-quality content and tracking performance across channels. The ideal candidate is a strategic thinker and skilled communicator passionate about delivering measurable results.
Responsibilities
Own the development of content strategies across business units and campaigns
Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentation content and web copy
Serve as an outstanding writer, consistent with our company’s tone and mission.
Acquire a detailed understanding of our customers and address their difficulties and reasons for making decisions, build content that resonates with customers at every stage of the sales process.
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
Collaborate with Market Development, Product Management and Regional Commercial leads to develop content roadmap that aligns to business priorities, campaigns, product launches and events.
Understand bioprocessing applications and ask thoughtful questions to strengthen messaging and identify areas for further development.
Encourage team members to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
Source and leverage critical metrics to advise content strategy and be a thought partner to Market Development in conceptualising marketing strategies.
Partner with Market Development to craft impactful, content-rich, multichannel nurture programs.
Work with other Content leaders across the organization to implement standard processes.
Continuously measure and improve content performance; build reports using data and other digital tools
Qualifications
Bachelor's degree preferred; MBA is a plus
5+ years in Content Marketing, with leadership experience
Experience in content marketing, with a consistent track record of crafting impactful content.
Writing Proficiency: Outstanding writing and editing skills, with experience crafting content for diverse formats (blogs, emails, social posts, whitepapers) and audiences.
Familiarity with content management systems
Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.
Collaboration and communication skills to work effectively with cross-functional teams.
Experience with marketing automation platforms and familiarity with SEO tools.
Compensation and Benefits The salary range estimated for this position based in Massachusetts is $130,000.00–$194,950.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Advertising, Public Relations, and Marketing
Industries: Pharmaceutical Manufacturing and Biotechnology Research
#J-18808-Ljbffr
Content Marketing Senior Manager
role at
Thermo Fisher Scientific
will involve developing, executing, and measuring the performance of content initiatives to drive brand awareness, engagement, and conversions. This role requires a strong blend of creative writing skills and analytical expertise, with a particular focus on crafting high-quality content and tracking performance across channels. The ideal candidate is a strategic thinker and skilled communicator passionate about delivering measurable results.
Responsibilities
Own the development of content strategies across business units and campaigns
Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentation content and web copy
Serve as an outstanding writer, consistent with our company’s tone and mission.
Acquire a detailed understanding of our customers and address their difficulties and reasons for making decisions, build content that resonates with customers at every stage of the sales process.
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
Collaborate with Market Development, Product Management and Regional Commercial leads to develop content roadmap that aligns to business priorities, campaigns, product launches and events.
Understand bioprocessing applications and ask thoughtful questions to strengthen messaging and identify areas for further development.
Encourage team members to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
Source and leverage critical metrics to advise content strategy and be a thought partner to Market Development in conceptualising marketing strategies.
Partner with Market Development to craft impactful, content-rich, multichannel nurture programs.
Work with other Content leaders across the organization to implement standard processes.
Continuously measure and improve content performance; build reports using data and other digital tools
Qualifications
Bachelor's degree preferred; MBA is a plus
5+ years in Content Marketing, with leadership experience
Experience in content marketing, with a consistent track record of crafting impactful content.
Writing Proficiency: Outstanding writing and editing skills, with experience crafting content for diverse formats (blogs, emails, social posts, whitepapers) and audiences.
Familiarity with content management systems
Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.
Collaboration and communication skills to work effectively with cross-functional teams.
Experience with marketing automation platforms and familiarity with SEO tools.
Compensation and Benefits The salary range estimated for this position based in Massachusetts is $130,000.00–$194,950.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Advertising, Public Relations, and Marketing
Industries: Pharmaceutical Manufacturing and Biotechnology Research
#J-18808-Ljbffr