Mercuryo
Overview
Mercuryo is on a mission to redefine finance by blending traditional banking with DeFi. We believe everyone should have easy access to Web3 and traditional financial services—and we’re making that happen by building a robust platform that simplifies dealing with crypto and seamlessly integrates it into the broader financial ecosystem. Since 2018, we’ve partnered with leading Web3 projects such as MetaMask, Trust Wallet, Ledger, Jupiter, 1inch, and PancakeSwap, and collaborated with major ecosystems like Solana Labs, Consensys, and BNB Chain. We’re just getting started, and we want you to help us shape the future of money! Responsibilities
Develop and execute comprehensive marketing strategies to drive business growth and brand awareness in the US market. Act as the primary marketing lead for the US, collaborating closely with the Head of US and providing strategic insights. Coordinate and align US marketing initiatives with the global marketing team, reporting to Mercuryo’s CMO, to ensure consistency and leverage best practices. Lead local marketing campaigns, digital advertising, partnerships, and community outreach efforts. Coordinate on Partner and Product initiatives with global Partner and Product Marketing leads, PR with Mercuryo’s PR team, and Content with Mercuryo’s Content team. Analyze market trends, customer insights, and the competitive landscape to identify opportunities for growth and innovation. Manage relationships with agencies, media partners, and other stakeholders to amplify reach. Track, measure, and report on campaign performance, optimizing strategies for maximum ROI. Develop and oversee marketing budgets, ensuring cost-effectiveness and efficiency. Foster a culture of innovation, collaboration, and results within the US team. What We’re Looking For
Proven track record of leading successful marketing programs in the crypto, fintech, or tech industry in the US market. 8+ years of marketing experience, with at least 3 years in a leadership role. Deep understanding of the US crypto ecosystem, business needs, consumer behavior, and regulatory landscape. Strong strategic thinking, leadership, and cross-functional collaboration skills. Excellent communication and stakeholder management abilities. Data-driven decision-making with a strong grasp of analytics and marketing tools. Ability to operate in a fast-paced, dynamic environment and adapt to evolving priorities. What We Offer
Competitive market rate salary and performance-based incentives. 22 days annual leave with an additional 6 company days, plus bank holidays. Comprehensive health insurance plans. Extensive benefits program. Flexible work schedule and remote work options. Modern offices and co-working spaces across 6 countries. Working equipment. Professional development and training opportunities. Opportunity to shape the initiatives you’re working on. Diverse and friendly team. We are open-minded to new ideas. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales
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Mercuryo is on a mission to redefine finance by blending traditional banking with DeFi. We believe everyone should have easy access to Web3 and traditional financial services—and we’re making that happen by building a robust platform that simplifies dealing with crypto and seamlessly integrates it into the broader financial ecosystem. Since 2018, we’ve partnered with leading Web3 projects such as MetaMask, Trust Wallet, Ledger, Jupiter, 1inch, and PancakeSwap, and collaborated with major ecosystems like Solana Labs, Consensys, and BNB Chain. We’re just getting started, and we want you to help us shape the future of money! Responsibilities
Develop and execute comprehensive marketing strategies to drive business growth and brand awareness in the US market. Act as the primary marketing lead for the US, collaborating closely with the Head of US and providing strategic insights. Coordinate and align US marketing initiatives with the global marketing team, reporting to Mercuryo’s CMO, to ensure consistency and leverage best practices. Lead local marketing campaigns, digital advertising, partnerships, and community outreach efforts. Coordinate on Partner and Product initiatives with global Partner and Product Marketing leads, PR with Mercuryo’s PR team, and Content with Mercuryo’s Content team. Analyze market trends, customer insights, and the competitive landscape to identify opportunities for growth and innovation. Manage relationships with agencies, media partners, and other stakeholders to amplify reach. Track, measure, and report on campaign performance, optimizing strategies for maximum ROI. Develop and oversee marketing budgets, ensuring cost-effectiveness and efficiency. Foster a culture of innovation, collaboration, and results within the US team. What We’re Looking For
Proven track record of leading successful marketing programs in the crypto, fintech, or tech industry in the US market. 8+ years of marketing experience, with at least 3 years in a leadership role. Deep understanding of the US crypto ecosystem, business needs, consumer behavior, and regulatory landscape. Strong strategic thinking, leadership, and cross-functional collaboration skills. Excellent communication and stakeholder management abilities. Data-driven decision-making with a strong grasp of analytics and marketing tools. Ability to operate in a fast-paced, dynamic environment and adapt to evolving priorities. What We Offer
Competitive market rate salary and performance-based incentives. 22 days annual leave with an additional 6 company days, plus bank holidays. Comprehensive health insurance plans. Extensive benefits program. Flexible work schedule and remote work options. Modern offices and co-working spaces across 6 countries. Working equipment. Professional development and training opportunities. Opportunity to shape the initiatives you’re working on. Diverse and friendly team. We are open-minded to new ideas. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales
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