BoF Careers
Gap Inc. Sr. Director - Loyalty Strategy + Experience
BoF Careers, New York, New York, us, 10261
Overview
Gap Inc. Sr. Director - Loyalty Strategy + Experience. This role shapes the future of customer engagement across a portfolio of iconic brands, leading the strategic vision, innovation roadmap, and enterprise-wide execution of loyalty initiatives that drive retention, brand affinity, and long-term value. About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. Role
Sr. Director of Loyalty - Strategy + Experience
reports to leadership and partners closely with senior leaders across brand, marketing, digital, and operations to embed loyalty into the core of the customer experience. You will architect and evolve loyalty strategies that differentiate Gap Inc. in a competitive retail landscape, oversee enterprise-wide loyalty initiatives, and drive customer retention and long-term value. What You'll Do
Innovation Strategy, Design & Implementation: Spearhead the enterprise-wide vision and roadmap for loyalty innovation; co-create next-generation loyalty strategies with Brand Experience and Marketplace leaders; embed agile experimentation, customer feedback loops, and performance analytics into loyalty program development. Program Effectiveness & Strategic Opportunity Identification: Lead assessments of loyalty program performance; identify strategic levers for growth and operational excellence; translate data into actionable insights and guide evolution of offerings; present strategic recommendations to executive leadership. Market Intelligence & Trend Leadership: Serve as the organization’s authority on loyalty trends, technologies, and competitive dynamics; evaluate emerging platforms and partnerships; lead benchmarking and scenario planning for long-term positioning. Cross-Functional Strategy & Brand Integration: Act as a strategic integrator across brand, marketing, digital, and operations; guide Long Range Plans with loyalty insights; align loyalty with transformation initiatives and brand goals. Enterprise Value Creation & Strategic Partnerships: Identify and execute loyalty strategies that enhance customer lifetime value, reduce churn, and increase share of wallet; cultivate internal and external partnerships to accelerate innovation and impact; lead cross-functional work streams with measurable outcomes. Executive Communication & Leadership: Advise senior executives with clear narratives; deliver high-impact presentations to influence decisions; build and lead a high-performing team of strategists and experience designers. Who You Are
Experience in loyalty strategy, customer experience, or corporate strategy, preferably within retail, consumer, or digital-first environments. Proven success in leading enterprise transformation and innovation initiatives. Deep understanding of customer behavior, loyalty economics, and omnichannel engagement strategies. Strong analytical, strategic thinking, and executive communication skills. Experience in a matrixed organization with cross-functional leadership responsibilities. Passion for customer-centric innovation and a track record of delivering measurable business impact. Benefits At Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta; 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Volunteer time: up to five on-the-clock hours each month to support a charity of choice. Extensive 401(k) plan with company matching up to 4% of base pay. Employee stock purchase plan; Medical, dental, vision and life insurance. Salary range: See specific role posting for details. Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train, and promote qualified people of all backgrounds, and make employment decisions without regard to any protected status. We have received awards for our commitment to equality and foster a diverse and inclusive environment of belonging.
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Gap Inc. Sr. Director - Loyalty Strategy + Experience. This role shapes the future of customer engagement across a portfolio of iconic brands, leading the strategic vision, innovation roadmap, and enterprise-wide execution of loyalty initiatives that drive retention, brand affinity, and long-term value. About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. Role
Sr. Director of Loyalty - Strategy + Experience
reports to leadership and partners closely with senior leaders across brand, marketing, digital, and operations to embed loyalty into the core of the customer experience. You will architect and evolve loyalty strategies that differentiate Gap Inc. in a competitive retail landscape, oversee enterprise-wide loyalty initiatives, and drive customer retention and long-term value. What You'll Do
Innovation Strategy, Design & Implementation: Spearhead the enterprise-wide vision and roadmap for loyalty innovation; co-create next-generation loyalty strategies with Brand Experience and Marketplace leaders; embed agile experimentation, customer feedback loops, and performance analytics into loyalty program development. Program Effectiveness & Strategic Opportunity Identification: Lead assessments of loyalty program performance; identify strategic levers for growth and operational excellence; translate data into actionable insights and guide evolution of offerings; present strategic recommendations to executive leadership. Market Intelligence & Trend Leadership: Serve as the organization’s authority on loyalty trends, technologies, and competitive dynamics; evaluate emerging platforms and partnerships; lead benchmarking and scenario planning for long-term positioning. Cross-Functional Strategy & Brand Integration: Act as a strategic integrator across brand, marketing, digital, and operations; guide Long Range Plans with loyalty insights; align loyalty with transformation initiatives and brand goals. Enterprise Value Creation & Strategic Partnerships: Identify and execute loyalty strategies that enhance customer lifetime value, reduce churn, and increase share of wallet; cultivate internal and external partnerships to accelerate innovation and impact; lead cross-functional work streams with measurable outcomes. Executive Communication & Leadership: Advise senior executives with clear narratives; deliver high-impact presentations to influence decisions; build and lead a high-performing team of strategists and experience designers. Who You Are
Experience in loyalty strategy, customer experience, or corporate strategy, preferably within retail, consumer, or digital-first environments. Proven success in leading enterprise transformation and innovation initiatives. Deep understanding of customer behavior, loyalty economics, and omnichannel engagement strategies. Strong analytical, strategic thinking, and executive communication skills. Experience in a matrixed organization with cross-functional leadership responsibilities. Passion for customer-centric innovation and a track record of delivering measurable business impact. Benefits At Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta; 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Volunteer time: up to five on-the-clock hours each month to support a charity of choice. Extensive 401(k) plan with company matching up to 4% of base pay. Employee stock purchase plan; Medical, dental, vision and life insurance. Salary range: See specific role posting for details. Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train, and promote qualified people of all backgrounds, and make employment decisions without regard to any protected status. We have received awards for our commitment to equality and foster a diverse and inclusive environment of belonging.
#J-18808-Ljbffr