Salesforce
Senior Manager, Marketing Strategy and Performance
Salesforce, Seattle, Washington, us, 98127
Overview
Senior Manager, Marketing Strategy and Performance - Salesforce
Responsibilities
Lead Marketing Measurement & Analytics: Implement and evolve robust marketing measurement frameworks tailored for Slack. Diagnose marketing's pipeline influence by assessing key levers of impact, translating insights into actionable recommendations at the campaign and engagement level. Directly tie marketing efforts to their impact on pipeline and ACV growth.
Drive Strategic Planning & Performance Optimization: Serve as a key driver in yearly and quarterly planning cycles to develop robust goals and targets for Slack Marketing tied back to pipeline and ACV impact.
Strategic Cross-Functional Partnership: Cultivate deep partnerships across Sales Strategy, Product, Marketing demand generation teams, and central data teams. Act as a vital alignment bridge, translating data insights into clear, actionable recommendations bi-directionally.
Drive regular updates, accountability and reporting on stated goals: Proactively track pipeline and ACV trends, identify areas of concern, and communicate critical insights to leadership through regular rhythm of the business cycles.
Champion evidence-based decision-making, making data and insights accessible and scalable for stakeholders at all levels. Build reports and dashboards to derive insights into the health of the business and identify areas of weakness.
Qualifications
7+ years of professional experience preferably in marketing strategy, analytics, operations, and performance measurement within a B2B SaaS environment.
Demonstrated ability to develop and implement robust marketing measurement frameworks that tie directly to business outcomes like pipeline and revenue.
Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
Experience in strategic planning, forecasting, and goal-setting for a marketing organization.
Fluent in SQL, with the ability to independently explore complex data sources.
Capable of building compelling data stories using Business intelligence (data visualization) tools such as Tableau or Looker is a plus.
Excellent communication and collaboration skills, with a track record of building effective partnerships across sales, marketing, and data teams.
Executive presence and presentation skills.
Ability to thrive in a fast-paced, high-growth environment, managing multiple priorities with a focus on business impact.
Familiarity with marketing demand generation and lead-to-revenue models.
Benefits Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.
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Responsibilities
Lead Marketing Measurement & Analytics: Implement and evolve robust marketing measurement frameworks tailored for Slack. Diagnose marketing's pipeline influence by assessing key levers of impact, translating insights into actionable recommendations at the campaign and engagement level. Directly tie marketing efforts to their impact on pipeline and ACV growth.
Drive Strategic Planning & Performance Optimization: Serve as a key driver in yearly and quarterly planning cycles to develop robust goals and targets for Slack Marketing tied back to pipeline and ACV impact.
Strategic Cross-Functional Partnership: Cultivate deep partnerships across Sales Strategy, Product, Marketing demand generation teams, and central data teams. Act as a vital alignment bridge, translating data insights into clear, actionable recommendations bi-directionally.
Drive regular updates, accountability and reporting on stated goals: Proactively track pipeline and ACV trends, identify areas of concern, and communicate critical insights to leadership through regular rhythm of the business cycles.
Champion evidence-based decision-making, making data and insights accessible and scalable for stakeholders at all levels. Build reports and dashboards to derive insights into the health of the business and identify areas of weakness.
Qualifications
7+ years of professional experience preferably in marketing strategy, analytics, operations, and performance measurement within a B2B SaaS environment.
Demonstrated ability to develop and implement robust marketing measurement frameworks that tie directly to business outcomes like pipeline and revenue.
Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
Experience in strategic planning, forecasting, and goal-setting for a marketing organization.
Fluent in SQL, with the ability to independently explore complex data sources.
Capable of building compelling data stories using Business intelligence (data visualization) tools such as Tableau or Looker is a plus.
Excellent communication and collaboration skills, with a track record of building effective partnerships across sales, marketing, and data teams.
Executive presence and presentation skills.
Ability to thrive in a fast-paced, high-growth environment, managing multiple priorities with a focus on business impact.
Familiarity with marketing demand generation and lead-to-revenue models.
Benefits Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.
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