Blend
Overview
Join to apply for the
Senior Campaign Specialist
role at
BLEND360 . Company Description: Company Description
BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking an Email Marketer to support our client\'s email segmentation needs. Job Description
Our Fortune 500 Financial Services client is looking to hire a Senior Campaign Specialist that will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within our client\'s marketing automation tool, the Zeta Marketing Platform (ZMP) to support Customer Enterprise Marketing. The Senior Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development using the Zeta platform (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications for the Bank. Responsibilities
Utilize expert knowledge of email platform(s) including delivery system. Collaborate with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects. Work with project stakeholders to identify requirements, solutioning development or level of effort. Build, test, and implement content for automated campaigns including advanced dynamic content. Performing code & creative reviews to optimize emails. Demonstrate a deep understanding of client’s data sources and effectively interpret requests from the Product Marketing team. Implement standards and quality controls to ensure accuracy and consistency. Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements. Document all the campaign processes and keep evidence of all approvals and exceptions. Qualifications
Bachelor’s degree Email development experience in Zeta Marketing Platform (ZMP) required Expert knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email. Excellent attention to detail with the ability to produce flawless work in rapid succession. Ability to meet tight deadlines using strong multitasking and organizational skills. Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners. Effective problem solving in individual and group settings. Collaborator at heart who is comfortable with self-direction and has flexibility to work on a variety of tasks. Familiarity with Jira or another workflow tool a plus. Experience with agile methodologies. UI design experience a plus. Additional Information
This role is not eligible for employment sponsorship. The starting pay range for this role is 50-65 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs. A diverse workforce is a strong workforce. We are committed to equality in the workplace and encourage applicants from all backgrounds to apply.
#J-18808-Ljbffr
Join to apply for the
Senior Campaign Specialist
role at
BLEND360 . Company Description: Company Description
BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking an Email Marketer to support our client\'s email segmentation needs. Job Description
Our Fortune 500 Financial Services client is looking to hire a Senior Campaign Specialist that will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within our client\'s marketing automation tool, the Zeta Marketing Platform (ZMP) to support Customer Enterprise Marketing. The Senior Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development using the Zeta platform (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications for the Bank. Responsibilities
Utilize expert knowledge of email platform(s) including delivery system. Collaborate with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects. Work with project stakeholders to identify requirements, solutioning development or level of effort. Build, test, and implement content for automated campaigns including advanced dynamic content. Performing code & creative reviews to optimize emails. Demonstrate a deep understanding of client’s data sources and effectively interpret requests from the Product Marketing team. Implement standards and quality controls to ensure accuracy and consistency. Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements. Document all the campaign processes and keep evidence of all approvals and exceptions. Qualifications
Bachelor’s degree Email development experience in Zeta Marketing Platform (ZMP) required Expert knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email. Excellent attention to detail with the ability to produce flawless work in rapid succession. Ability to meet tight deadlines using strong multitasking and organizational skills. Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners. Effective problem solving in individual and group settings. Collaborator at heart who is comfortable with self-direction and has flexibility to work on a variety of tasks. Familiarity with Jira or another workflow tool a plus. Experience with agile methodologies. UI design experience a plus. Additional Information
This role is not eligible for employment sponsorship. The starting pay range for this role is 50-65 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs. A diverse workforce is a strong workforce. We are committed to equality in the workplace and encourage applicants from all backgrounds to apply.
#J-18808-Ljbffr