Aeris
Overview
Join to apply for the
Senior Director Channel Marketing
role at
Aeris Aeris is a trusted cellular IoT leader enabling IoT programs across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. We power a global ecosystem of customers, partners, and devices with borderless connectivity that simplifies management, enhances security, and drives growth. Aeris is on a mission to build a new kind of channel ecosystem – and we need a strategic, execution-driven Channel Marketing Leader to help us make it real. This is a strategic, hands-on role for someone who can both define the vision and execute with precision; a ground-up opportunity to architect, launch, and scale our channel marketing engine across MSPs, VARs, GSIs, Hardware OEMs, and TSDs – building the systems, content, and experiences that turn partners into force multipliers. This isn’t a ‘maintain the machine’ role. You’ll lead the creation of a best-in-class partner ecosystem, enablement toolkits, and scalable demand-gen engines. You’ll collaborate cross-functionally with Sales, Sales Enablement, Product, and RevOps to activate partners, accelerate pipeline, and drive measurable growth. It’s about building something new that drives Aeris’ next phase of market expansion.
What You’ll Own
Design and deliver co-marketing and demand-generation programs with MSPs, VARs, GSIs, OEMs, and TSDs
Build partner portal and content hub for MDF requests, training, assets, tracking – aligned with Salesforce
Develop integrated campaign plans (across digital, events, webinars) to drive pipeline and revenue
Partner Enablement & Collaboration
Collaborate closely with Sales, Sales Enablement, Product Marketing, and Digital teams
Execute partner onboarding, training, certification, and value-prop articulation
Ensure tools and content deliver impact – e.g., PRM, Salesforce, Deal Registration, MDF workflows
Program Analytics & ROI
Define KPIs: partner-sourced/influenced pipeline, MDF ROI, portal adoption, activity metrics
Build dashboards and reporting to sales leadership
Optimize SAN/target campaigns based on performance
What Success Looks Like
Solid pipeline from partner-led initiatives within the first six months
Partner portal driving adoption and self-service demand
Sales reps actively collaborating with partners
MDF spend driving measurable pipeline with >X ROI
Clear attribution and dashboarding in Salesforce
Your Experience & Skills
10+ years in B2B channel or partner marketing in tech, SaaS or networking domains
Demonstrated ability to build programs from scratch – roll-up-your-sleeves mindset
Experience in cybersecurity, IoT, or wireless communications
Hands-on in Salesforce, PRM tools, and partner portal or marketing automation platforms
Skilled on Hubspot and Impartner
Familiarity with partner certification programs
Experience and networking with MSPs, VARs, GSIs, OEM/TSDs and ecosystems
Ability to craft joint GTM plans, build enablement assets, manage MDF
Data-first orientation and proactive optimization
Excellent collaborator and communicator – internal and partner teams
Why You’ll Love It
Unique opportunity to build a partner ecosystem from the ground up — defining strategy, tools, and impact
High autonomy partnered with exec buy-in – roll your ideas out fast
Major impact on Aeris’ go-to-market, pipeline, and partner-led growth
Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.
The salary range for this role is $185,000 to $225,000. Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.
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Join to apply for the
Senior Director Channel Marketing
role at
Aeris Aeris is a trusted cellular IoT leader enabling IoT programs across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. We power a global ecosystem of customers, partners, and devices with borderless connectivity that simplifies management, enhances security, and drives growth. Aeris is on a mission to build a new kind of channel ecosystem – and we need a strategic, execution-driven Channel Marketing Leader to help us make it real. This is a strategic, hands-on role for someone who can both define the vision and execute with precision; a ground-up opportunity to architect, launch, and scale our channel marketing engine across MSPs, VARs, GSIs, Hardware OEMs, and TSDs – building the systems, content, and experiences that turn partners into force multipliers. This isn’t a ‘maintain the machine’ role. You’ll lead the creation of a best-in-class partner ecosystem, enablement toolkits, and scalable demand-gen engines. You’ll collaborate cross-functionally with Sales, Sales Enablement, Product, and RevOps to activate partners, accelerate pipeline, and drive measurable growth. It’s about building something new that drives Aeris’ next phase of market expansion.
What You’ll Own
Design and deliver co-marketing and demand-generation programs with MSPs, VARs, GSIs, OEMs, and TSDs
Build partner portal and content hub for MDF requests, training, assets, tracking – aligned with Salesforce
Develop integrated campaign plans (across digital, events, webinars) to drive pipeline and revenue
Partner Enablement & Collaboration
Collaborate closely with Sales, Sales Enablement, Product Marketing, and Digital teams
Execute partner onboarding, training, certification, and value-prop articulation
Ensure tools and content deliver impact – e.g., PRM, Salesforce, Deal Registration, MDF workflows
Program Analytics & ROI
Define KPIs: partner-sourced/influenced pipeline, MDF ROI, portal adoption, activity metrics
Build dashboards and reporting to sales leadership
Optimize SAN/target campaigns based on performance
What Success Looks Like
Solid pipeline from partner-led initiatives within the first six months
Partner portal driving adoption and self-service demand
Sales reps actively collaborating with partners
MDF spend driving measurable pipeline with >X ROI
Clear attribution and dashboarding in Salesforce
Your Experience & Skills
10+ years in B2B channel or partner marketing in tech, SaaS or networking domains
Demonstrated ability to build programs from scratch – roll-up-your-sleeves mindset
Experience in cybersecurity, IoT, or wireless communications
Hands-on in Salesforce, PRM tools, and partner portal or marketing automation platforms
Skilled on Hubspot and Impartner
Familiarity with partner certification programs
Experience and networking with MSPs, VARs, GSIs, OEM/TSDs and ecosystems
Ability to craft joint GTM plans, build enablement assets, manage MDF
Data-first orientation and proactive optimization
Excellent collaborator and communicator – internal and partner teams
Why You’ll Love It
Unique opportunity to build a partner ecosystem from the ground up — defining strategy, tools, and impact
High autonomy partnered with exec buy-in – roll your ideas out fast
Major impact on Aeris’ go-to-market, pipeline, and partner-led growth
Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.
The salary range for this role is $185,000 to $225,000. Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.
#J-18808-Ljbffr