Publicis Collective
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Senior Analyst, Programmatic
role at
Publicis Collective 6 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Overview
The
Programmatic Senior Analyst
will assist with strategic planning and lead campaign activation for a National Entertainment Client. This role focuses on tactical execution, requiring the Senior Analyst to implement campaigns, track performance, and provide actionable insights while supporting the manager on planning initiatives. The Senior Analyst will train Jr. Analysts on day-to-day tasks, including campaign builds, reporting, billing, deck creation, and client-specific projects, offering guidance beyond client requirements to ensure team proficiency and best practices. Ideal candidates bring experience in online trafficking and campaign management, strong analytical and communication skills, and hands-on expertise with bid management platforms and campaign optimization. Responsibilities
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle Maintain and organize campaign-specific materials in team’s shared document repository Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into ad exchange environments Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing Work with technology partners in order to secure support for daily campaign management and implementation questions Qualifications
1-2+ years of experience within programmatic experience working with Real-Time Bidding, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms Working knowledge in technologies such as The Trade Desk, Media Ocean (Prisma), DoubleClick Bid Manager Understanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics and mathematics, organizational, and communication skills Project management and time management skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel (Pivot Tables & VLOOKUP) Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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Senior Analyst, Programmatic
role at
Publicis Collective 6 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Overview
The
Programmatic Senior Analyst
will assist with strategic planning and lead campaign activation for a National Entertainment Client. This role focuses on tactical execution, requiring the Senior Analyst to implement campaigns, track performance, and provide actionable insights while supporting the manager on planning initiatives. The Senior Analyst will train Jr. Analysts on day-to-day tasks, including campaign builds, reporting, billing, deck creation, and client-specific projects, offering guidance beyond client requirements to ensure team proficiency and best practices. Ideal candidates bring experience in online trafficking and campaign management, strong analytical and communication skills, and hands-on expertise with bid management platforms and campaign optimization. Responsibilities
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle Maintain and organize campaign-specific materials in team’s shared document repository Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into ad exchange environments Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing Work with technology partners in order to secure support for daily campaign management and implementation questions Qualifications
1-2+ years of experience within programmatic experience working with Real-Time Bidding, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms Working knowledge in technologies such as The Trade Desk, Media Ocean (Prisma), DoubleClick Bid Manager Understanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics and mathematics, organizational, and communication skills Project management and time management skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel (Pivot Tables & VLOOKUP) Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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