Revlon
Overview
Join to apply for the
Director, Social Media and Influencer
role at
Revlon At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Today, Revlon continues its legacy as a leading global beauty company with a diverse portfolio sold worldwide through prestige, professional, mass, and direct-to-consumer retail channels. This role is a Hybrid Role: Employees are expected to work from our New York, New York office 3 days per week and may work remotely the remaining days.
Responsibilities
Strategic Leadership: Develop, own, and implement an influencer and creator marketing strategy across all digital platforms to optimize engagement, build strong relationships and super fans, new user acquisition, and brand growth. Develop and own a clear social content strategy that supports discovery, education and conversion to sales.
Team Management: Directly oversee and manage all aspects of the influencer and social media marketing teams, including influencer relations, collaborations, partnerships.
Campaign Execution: Lead the creation and execution of original content, user-generated content (UGC) partnering with public relations (PR) and paid media to support new product launches, core products, collaborations, and partnerships. Work closely with internal teams such as eCommerce (DTC, Amazon and TikTokShop), National Retail Team, and all channels to ensure a cohesive approach.
Influencer Relations: Bring an established network of influencers and creators to drive long-term, meaningful success. Cultivate new influencer relationships and foster collaborations with key beauty, lifestyle and entertainment influencers and creators, developing compelling partnership ideas that boost brand reach and engagement.
Content Integration: Oversee the development, integration, approval, and deployment of social and influencer content that tells compelling brand stories across all social media platforms, aligned with strategic vision and targets for engagement, user acquisition, and growth.
Target Setting & Reporting: Set revenue targets into affiliate program and growth targets for campaigns and launches. Monitor and report on these metrics, adjusting marketing and spending plans as needed to achieve targets. Provide actionable insights and recommendations based on integrated marketing results.
Budget Management: Manage and achieve budget targets for influencer/creator relations. Regularly report on budget performance and adjust plans as necessary to meet annual goals.
Requirements
Education: BA or BS required
Experience: 8+ years of hands-on experience working with digitally native, social-first brands, with a deep understanding of influencer/creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter, TikTok and TikTokShop.
Proven Success: Demonstrated experience in scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales. Ability to set and implement strategies across multiple platforms. Proven experience managing paid influencer partnerships driving EMV.
Creative & Strategic Vision: Strong ability to develop, implement, and measure integrated marketing campaigns, coupled with a discerning eye for brand storytelling through visual content. Capable of learning and applying the brand voice effectively.
Trend Awareness: A keen interest in identifying emerging social channels and staying ahead of the next generation of social and influencer marketing trends.
Leadership: Highly entrepreneurial and self-directed, and the ability to work cross-functionally to drive results.
Familiarity with influencer contracts, rate negotiations, usage rights, and content approval processes.
Proficient with influencer platforms and social media tools (e.g., Traakr, Tribe, CreatorIQ, Dash, etc.).
Compensation and Benefits The base pay range for this position is $155,000.00 - $190,000.00/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits include long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, and 401k Retirement Savings Plan. Four weeks of vacation (pro-rated) and twelve paid holidays are provided annually, with vacation levels depending on role.
Equal Opportunity Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or discriminate against employees or applicants who inquire about, discuss, or disclose their own pay or the pay of another employee or applicant, in compliance with 41 CFR 60-1.35(c).
Applicant Privacy Notice
Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
We are Revlon, together, transforming beauty.
#J-18808-Ljbffr
Join to apply for the
Director, Social Media and Influencer
role at
Revlon At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Today, Revlon continues its legacy as a leading global beauty company with a diverse portfolio sold worldwide through prestige, professional, mass, and direct-to-consumer retail channels. This role is a Hybrid Role: Employees are expected to work from our New York, New York office 3 days per week and may work remotely the remaining days.
Responsibilities
Strategic Leadership: Develop, own, and implement an influencer and creator marketing strategy across all digital platforms to optimize engagement, build strong relationships and super fans, new user acquisition, and brand growth. Develop and own a clear social content strategy that supports discovery, education and conversion to sales.
Team Management: Directly oversee and manage all aspects of the influencer and social media marketing teams, including influencer relations, collaborations, partnerships.
Campaign Execution: Lead the creation and execution of original content, user-generated content (UGC) partnering with public relations (PR) and paid media to support new product launches, core products, collaborations, and partnerships. Work closely with internal teams such as eCommerce (DTC, Amazon and TikTokShop), National Retail Team, and all channels to ensure a cohesive approach.
Influencer Relations: Bring an established network of influencers and creators to drive long-term, meaningful success. Cultivate new influencer relationships and foster collaborations with key beauty, lifestyle and entertainment influencers and creators, developing compelling partnership ideas that boost brand reach and engagement.
Content Integration: Oversee the development, integration, approval, and deployment of social and influencer content that tells compelling brand stories across all social media platforms, aligned with strategic vision and targets for engagement, user acquisition, and growth.
Target Setting & Reporting: Set revenue targets into affiliate program and growth targets for campaigns and launches. Monitor and report on these metrics, adjusting marketing and spending plans as needed to achieve targets. Provide actionable insights and recommendations based on integrated marketing results.
Budget Management: Manage and achieve budget targets for influencer/creator relations. Regularly report on budget performance and adjust plans as necessary to meet annual goals.
Requirements
Education: BA or BS required
Experience: 8+ years of hands-on experience working with digitally native, social-first brands, with a deep understanding of influencer/creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter, TikTok and TikTokShop.
Proven Success: Demonstrated experience in scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales. Ability to set and implement strategies across multiple platforms. Proven experience managing paid influencer partnerships driving EMV.
Creative & Strategic Vision: Strong ability to develop, implement, and measure integrated marketing campaigns, coupled with a discerning eye for brand storytelling through visual content. Capable of learning and applying the brand voice effectively.
Trend Awareness: A keen interest in identifying emerging social channels and staying ahead of the next generation of social and influencer marketing trends.
Leadership: Highly entrepreneurial and self-directed, and the ability to work cross-functionally to drive results.
Familiarity with influencer contracts, rate negotiations, usage rights, and content approval processes.
Proficient with influencer platforms and social media tools (e.g., Traakr, Tribe, CreatorIQ, Dash, etc.).
Compensation and Benefits The base pay range for this position is $155,000.00 - $190,000.00/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits include long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, and 401k Retirement Savings Plan. Four weeks of vacation (pro-rated) and twelve paid holidays are provided annually, with vacation levels depending on role.
Equal Opportunity Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or discriminate against employees or applicants who inquire about, discuss, or disclose their own pay or the pay of another employee or applicant, in compliance with 41 CFR 60-1.35(c).
Applicant Privacy Notice
Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
We are Revlon, together, transforming beauty.
#J-18808-Ljbffr