Directive
Overview
Director of Paid Media - Startups (Remote US) at Directive Consulting. Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for B2B brands across SaaS and other verticals. We move fast, think boldly, and hire people who push campaigns past expectations to spark demand for bold, innovative brands. We’re shaping the future of marketing and inviting you to join us. This role is listed internally as Director of Demand Generation. What You’ll Do
Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver high-quality work across strategy creation and execution. Develop Associate Directors into strong people managers and client leaders who can inspire teams and grow accounts. Own key KPIs across client retention, net revenue retention (NRR), campaign performance, and team engagement. Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations; bring transparency and composure under pressure. Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management. Foster a high-performance culture, owning outcomes and earning client trust, especially when stakes are high or timelines are tight. Partner cross-functionally with Sales and other service lines to fuel new business, upsells, cross-sells, and client success. Own department planning and growth — budgeting, capacity, and hiring to keep the team healthy and thriving. What You Bring
7–10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS experience. Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and multi-service delivery. Experience coaching and developing managers and senior ICs; a clear framework for expectations, feedback, and growth. Fluent enough to audit paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra), with working knowledge of SEO and CRO. Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations. Comfort with KPI tracking, reporting, and making decisions that drive results. Natural communicator who brings clarity to ambiguity and inspires others to rise to a high bar. A reputation for follow-through, reliability, and delivering on commitments. Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space. Bonus: Familiarity with RevOps concepts, lifecycle metrics (like LTV:CAC), or client onboarding frameworks. What We Offer
Competitive base salary plus performance-based bonus eligibility. Medical, dental, and vision plans, disability, and life insurance for you and your family. 100% employer-paid plan for you and 50% employer contribution for dependents. Benefits to support the whole person: Mental health: access to certified therapists through Spring Health, Headspace membership. Physical health: physical therapy through Omada, thousands of Aaptiv virtual workouts, and complimentary One Medical membership for primary and virtual care. Time off: unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), paid parental leave. Financial: Traditional and Roth 401(k) with a 3% company match. Bonus: Annual bonus based on tenure, scaling over time. Annual all-agency trip. Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be accommodated where we have established operations, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and reside in that country. This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac), necessary software, and reliable internet with a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations during the application or interview process, please contact careers@directiveconsulting.com. Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
#J-18808-Ljbffr
Director of Paid Media - Startups (Remote US) at Directive Consulting. Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for B2B brands across SaaS and other verticals. We move fast, think boldly, and hire people who push campaigns past expectations to spark demand for bold, innovative brands. We’re shaping the future of marketing and inviting you to join us. This role is listed internally as Director of Demand Generation. What You’ll Do
Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver high-quality work across strategy creation and execution. Develop Associate Directors into strong people managers and client leaders who can inspire teams and grow accounts. Own key KPIs across client retention, net revenue retention (NRR), campaign performance, and team engagement. Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations; bring transparency and composure under pressure. Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management. Foster a high-performance culture, owning outcomes and earning client trust, especially when stakes are high or timelines are tight. Partner cross-functionally with Sales and other service lines to fuel new business, upsells, cross-sells, and client success. Own department planning and growth — budgeting, capacity, and hiring to keep the team healthy and thriving. What You Bring
7–10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS experience. Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and multi-service delivery. Experience coaching and developing managers and senior ICs; a clear framework for expectations, feedback, and growth. Fluent enough to audit paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra), with working knowledge of SEO and CRO. Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations. Comfort with KPI tracking, reporting, and making decisions that drive results. Natural communicator who brings clarity to ambiguity and inspires others to rise to a high bar. A reputation for follow-through, reliability, and delivering on commitments. Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space. Bonus: Familiarity with RevOps concepts, lifecycle metrics (like LTV:CAC), or client onboarding frameworks. What We Offer
Competitive base salary plus performance-based bonus eligibility. Medical, dental, and vision plans, disability, and life insurance for you and your family. 100% employer-paid plan for you and 50% employer contribution for dependents. Benefits to support the whole person: Mental health: access to certified therapists through Spring Health, Headspace membership. Physical health: physical therapy through Omada, thousands of Aaptiv virtual workouts, and complimentary One Medical membership for primary and virtual care. Time off: unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), paid parental leave. Financial: Traditional and Roth 401(k) with a 3% company match. Bonus: Annual bonus based on tenure, scaling over time. Annual all-agency trip. Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be accommodated where we have established operations, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and reside in that country. This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac), necessary software, and reliable internet with a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations during the application or interview process, please contact careers@directiveconsulting.com. Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
#J-18808-Ljbffr