Partner in Publishing
Brand and Content Marketing Manager, Higher Ed (Santa Clara CA)
Partner in Publishing, Santa Clara, California, us, 95053
Overview
The Talent Search Group at PiP is seeking a
Brand and Content Marketing Manager
on behalf of our client, a high-growth EdTech / MedTech company. This is an in-office role and requires on-site work in the Santa Clara / San Jose CA area. The Brand and Content Marketing Manager leads a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility. Responsibilities
Design and implement comprehensive content strategies to increase product awareness, generate demand and drive lead generation Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment Requirements
Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry Qualifications
Strong writing, editing and communication skills Ability to create compelling content for diverse audiences Proven experience with content management systems Knowledge of social media marketing and email marketing Experience with design tools such as HTML, CSS and WordPress 2/4 Benefits
Compensation: base salary range $120K-150K Health, Dental, and Vision care for you and your family 401K savings plan with employer matching Generous PTO leave and paid holidays Job Details
Job Category: Marketing Job Type: External Job Location: Santa Clara, California Job Market: Higher Education Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Marketing Services
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The Talent Search Group at PiP is seeking a
Brand and Content Marketing Manager
on behalf of our client, a high-growth EdTech / MedTech company. This is an in-office role and requires on-site work in the Santa Clara / San Jose CA area. The Brand and Content Marketing Manager leads a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility. Responsibilities
Design and implement comprehensive content strategies to increase product awareness, generate demand and drive lead generation Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment Requirements
Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry Qualifications
Strong writing, editing and communication skills Ability to create compelling content for diverse audiences Proven experience with content management systems Knowledge of social media marketing and email marketing Experience with design tools such as HTML, CSS and WordPress 2/4 Benefits
Compensation: base salary range $120K-150K Health, Dental, and Vision care for you and your family 401K savings plan with employer matching Generous PTO leave and paid holidays Job Details
Job Category: Marketing Job Type: External Job Location: Santa Clara, California Job Market: Higher Education Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Marketing Services
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