BetterUp
Overview Senior Product Marketing Manager at BetterUp.
Make sure to apply with all the requested information, as laid out in the job overview below. What You’ll Do In this role, you will join BetterUp’s Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both the product strategy and the GTM strategy for the products you manage, and you will measure success by meeting revenue and adoption goals. Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement Develop detailed buyer and influencer personas for your product and solution areas Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers) Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas Partner with product management to inform product strategy with the customer at the center to drive the next generation of our products Drive efforts with product management to define an overall product roadmap that will drive long-term growth of the organization and translate the product vision into an external facing innovation story Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities Qualifications
Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms Built PMM messaging and campaigns targeting very large enterprise C-level buyers Natural passion and curiosity for AI disruption and the human transformation category Positive growth builder mindset, comfortable pivoting quickly and highly self-motivated Outstanding written and verbal communication skills Craftsmanship. Ability to translate market intel into high quality value props and assets that are effective and magical Builder. Ability to identify the job to be done, then simplify into something tangible we can build from together Organize to win. Ability to lead cross-functional co-creation and support others Storyteller. Ability to create emotionally resonant and deeply human stories to inspire action Learner. Ability to see challenges as opportunities to learn and progress quickly Playful. Ability to find fun and opportunity in ambiguity Benefits
Access to BetterUp coaching; one for you and one for a friend or family member A competitive compensation plan with opportunity for advancement Medical, dental, and vision insurance Flexible paid time off All federal/statutory holidays observed 4 BetterUp Inner Workdays 5 Volunteer Days Learning and Development stipend Company wide Summer & Winter breaks Year-round charitable contribution of your choice on behalf of BetterUp 401(k) self contribution EEO and Privacy BetterUp Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. For questions about privacy, please contact support@betterup.co. Salary The base salary range for this role is $142,000– $225,000. New York state variations: NYC $164,000 – $225,000; Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse $142,000 – $195,000. This range may be modified in the future.
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Make sure to apply with all the requested information, as laid out in the job overview below. What You’ll Do In this role, you will join BetterUp’s Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both the product strategy and the GTM strategy for the products you manage, and you will measure success by meeting revenue and adoption goals. Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement Develop detailed buyer and influencer personas for your product and solution areas Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers) Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas Partner with product management to inform product strategy with the customer at the center to drive the next generation of our products Drive efforts with product management to define an overall product roadmap that will drive long-term growth of the organization and translate the product vision into an external facing innovation story Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities Qualifications
Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms Built PMM messaging and campaigns targeting very large enterprise C-level buyers Natural passion and curiosity for AI disruption and the human transformation category Positive growth builder mindset, comfortable pivoting quickly and highly self-motivated Outstanding written and verbal communication skills Craftsmanship. Ability to translate market intel into high quality value props and assets that are effective and magical Builder. Ability to identify the job to be done, then simplify into something tangible we can build from together Organize to win. Ability to lead cross-functional co-creation and support others Storyteller. Ability to create emotionally resonant and deeply human stories to inspire action Learner. Ability to see challenges as opportunities to learn and progress quickly Playful. Ability to find fun and opportunity in ambiguity Benefits
Access to BetterUp coaching; one for you and one for a friend or family member A competitive compensation plan with opportunity for advancement Medical, dental, and vision insurance Flexible paid time off All federal/statutory holidays observed 4 BetterUp Inner Workdays 5 Volunteer Days Learning and Development stipend Company wide Summer & Winter breaks Year-round charitable contribution of your choice on behalf of BetterUp 401(k) self contribution EEO and Privacy BetterUp Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. For questions about privacy, please contact support@betterup.co. Salary The base salary range for this role is $142,000– $225,000. New York state variations: NYC $164,000 – $225,000; Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse $142,000 – $195,000. This range may be modified in the future.
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