Qualtrics
Principal Product Marketing Manager, Customer Experience
Qualtrics, Seattle, Washington, us, 98127
Principal Product Marketing Manager, Customer Experience Join to apply for the
Principal Product Marketing Manager, Customer Experience
role at
Qualtrics . At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. We work with nimble, high-functioning teams that set aggressive goals and move fast to achieve them, solving complex problems together. We are seeking an experienced and strategic Product Marketing Manager to drive an evolution in our go-to-market strategy, positioning, and messaging for AI-enabled Customer Experience solutions. You will bridge the gap between product, sales, and customer success to deliver impactful solutions that help organizations elevate their customer experience and drive adoption of our offerings.
Before applying for this role, please read the following information about this opportunity found below. Responsibilities
Develop and execute the go-to-market strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
Partner with product management to influence the product roadmap based on market insights and customer feedback.
Create compelling sales enablement materials, playbooks, and training to empower sales teams to position and sell Customer Experience solutions effectively.
Develop impactful content and thought leadership (e.g., whitepapers, case studies, blog posts, webinars) that educate and engage our target audience.
Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.
Qualifications
7+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
Strong storytelling and messaging skills with the ability to distill complex concepts into clear, compelling narratives.
Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
Deep understanding of customer experience, especially with AI in these use cases.
Proven ability to drive market research, competitive analysis, and positioning strategies.
Excellent project management skills and ability to lead cross-functional initiatives.
Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.
Preferred Qualifications
Experience marketing AI-powered or automation-driven Customer Experience solutions.
Background in customer experience, customer service platforms, big data analytics, or related domains.
Knowledge of enterprise software buying cycles and B2B marketing best practices.
What You Should Know About This Team
We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
Our team sits at the center of efforts to bring experience management and product innovation to the market.
We have high visibility and deep collaboration opportunities across all major functions in our PXE and GTM organizations.
Our Team’s Perks and Benefits
Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
Team Engagement: Team-building activities, company-wide celebrations, and a supportive community.
Health and Wellness: Competitive health coverage, wellness stipends, and an experience bonus to enhance your personal and professional life.
Qualtrics is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, and Employee Polygraph Protection Act. Qualtrics will provide reasonable accommodations for job applicants with disabilities. If you need accommodation to participate in the job application or interview process, please contact a Qualtrics recruiter.
Not finding a role that’s the right fit? Qualtrics Insiders provides exclusive access to content and opportunities. For full-time roles, pay ranges vary by location and experience. This description does not guarantee an offer and is subject to change. Washington State Annual Pay Transparency Range: $160,500 – $230,000 USD.
#J-18808-Ljbffr
Principal Product Marketing Manager, Customer Experience
role at
Qualtrics . At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. We work with nimble, high-functioning teams that set aggressive goals and move fast to achieve them, solving complex problems together. We are seeking an experienced and strategic Product Marketing Manager to drive an evolution in our go-to-market strategy, positioning, and messaging for AI-enabled Customer Experience solutions. You will bridge the gap between product, sales, and customer success to deliver impactful solutions that help organizations elevate their customer experience and drive adoption of our offerings.
Before applying for this role, please read the following information about this opportunity found below. Responsibilities
Develop and execute the go-to-market strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
Partner with product management to influence the product roadmap based on market insights and customer feedback.
Create compelling sales enablement materials, playbooks, and training to empower sales teams to position and sell Customer Experience solutions effectively.
Develop impactful content and thought leadership (e.g., whitepapers, case studies, blog posts, webinars) that educate and engage our target audience.
Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.
Qualifications
7+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
Strong storytelling and messaging skills with the ability to distill complex concepts into clear, compelling narratives.
Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
Deep understanding of customer experience, especially with AI in these use cases.
Proven ability to drive market research, competitive analysis, and positioning strategies.
Excellent project management skills and ability to lead cross-functional initiatives.
Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.
Preferred Qualifications
Experience marketing AI-powered or automation-driven Customer Experience solutions.
Background in customer experience, customer service platforms, big data analytics, or related domains.
Knowledge of enterprise software buying cycles and B2B marketing best practices.
What You Should Know About This Team
We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
Our team sits at the center of efforts to bring experience management and product innovation to the market.
We have high visibility and deep collaboration opportunities across all major functions in our PXE and GTM organizations.
Our Team’s Perks and Benefits
Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
Team Engagement: Team-building activities, company-wide celebrations, and a supportive community.
Health and Wellness: Competitive health coverage, wellness stipends, and an experience bonus to enhance your personal and professional life.
Qualtrics is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, and Employee Polygraph Protection Act. Qualtrics will provide reasonable accommodations for job applicants with disabilities. If you need accommodation to participate in the job application or interview process, please contact a Qualtrics recruiter.
Not finding a role that’s the right fit? Qualtrics Insiders provides exclusive access to content and opportunities. For full-time roles, pay ranges vary by location and experience. This description does not guarantee an offer and is subject to change. Washington State Annual Pay Transparency Range: $160,500 – $230,000 USD.
#J-18808-Ljbffr