Hack The Box
Overview
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. The core mission of the Sr Director, Product Marketing
is to shape and own HTB's market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.
Location and work mode USA (strong preference on the East Coast, or Central US) / UK — Fully Remote
Responsibilities
Own the narrative and category: Define and continually sharpen HTB's positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid-market, enterprise, public sector).
Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
Drive the narrative and build analyst relationships with firms like Forrester and Gartner.
Lead GTM and launches: Comfortable working in an Agile environment, ensuring market positioning, messaging, and go-to-market strategies evolve with rapid product iterations.
Thrive in fast-moving, cross-functional teams, translating delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
Drive go-to-market strategy and integrated launch plans for new capabilities and product launches; set the bar for what good looks like from beta to general availability.
Own cross-functional alignment and sales enablement for product launches, analyst relations, and community building across Product, Sales and Marketing.
Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.
Price, package, and scale adoption: Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce time-to-value.
Instrument, test, and iterate messaging and offers across the funnel.
Bring the outside in: Run market, customer, and competitive research; turn insight into action for Product and GTM.
Lead analyst briefings and customer references; represent HTB at events and with key accounts.
Enable the field: Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
Coach AEs/SEs/SDRs and scale enablement with reusable assets and training.
Build and lead the team: Mentor, and develop a high-performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C; create operating rhythms: messaging reviews, launch post-mortems, win/loss loops; report progress and insights to the SVP of Marketing; drive cross-functional accountability on launch outcomes and messaging consistency.
Leadership and team
You'll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB's growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you'll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.
Qualifications
8-10+ years in B2B SaaS product marketing (Director) or 11-15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
Demonstrated success owning positioning and GTM for multi-product portfolios and launching products at a high-growth company; introducing new categories.
Proven experience managing Analyst Relations (AR), including building relationships with Gartner and Forrester to shape market perception and extract competitive insights.
People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
Fluency with security buyer and practitioner journeys; you can translate deep technical value into clear business outcomes.
Proven ability to partner with Product and Sales, influence executives, and drive cross-functional execution.
Excellence in storytelling—written, visual, and on stage.
Strong analytical chops: you work from data, customer insight, and rigorous testing.
How we'll measure success
Adoption and engagement of newly launched products/capabilities (activation, time-to-first-value).
Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
Sales productivity: relationship building, message adoption, talk-track adherence, and POV/demo conversion.
Pricing/packaging impact on deal velocity and expansion.
Compensation and benefits
Compensation: USD 170,000-200,000
Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
401K w/ employer match
Employer-paid Life and AD&D Insurance
Supplemental Life Insurance
Short-term and Long-term Disability
Healthcare and Dependent Care FSA
Paid paternity & maternity leave
25 annual leave days
Home Office Allowance
Dedicated budget for training and professional development
State-of-the-art equipment
Full access to the Hack The Box lab offerings; so you can learn how to hack
About Hack The Box Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. Powered by a vibrant global community and hands-on, real-world training, HTB helps security teams practice like attackers, validate skills continuously, and move faster against emerging threats. We're scaling rapidly across the enterprise market—especially in Financial Services, MSSPs, and Technology—and we're just getting started.
Hack The Box participates in E-Verify. For more information, please contact HTB.
Seniority level Director
Employment type Full-time
Job function Marketing
Industries Non-profit Organizations and Primary and Secondary Education
#J-18808-Ljbffr
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. The core mission of the Sr Director, Product Marketing
is to shape and own HTB's market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.
Location and work mode USA (strong preference on the East Coast, or Central US) / UK — Fully Remote
Responsibilities
Own the narrative and category: Define and continually sharpen HTB's positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid-market, enterprise, public sector).
Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
Drive the narrative and build analyst relationships with firms like Forrester and Gartner.
Lead GTM and launches: Comfortable working in an Agile environment, ensuring market positioning, messaging, and go-to-market strategies evolve with rapid product iterations.
Thrive in fast-moving, cross-functional teams, translating delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
Drive go-to-market strategy and integrated launch plans for new capabilities and product launches; set the bar for what good looks like from beta to general availability.
Own cross-functional alignment and sales enablement for product launches, analyst relations, and community building across Product, Sales and Marketing.
Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.
Price, package, and scale adoption: Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce time-to-value.
Instrument, test, and iterate messaging and offers across the funnel.
Bring the outside in: Run market, customer, and competitive research; turn insight into action for Product and GTM.
Lead analyst briefings and customer references; represent HTB at events and with key accounts.
Enable the field: Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
Coach AEs/SEs/SDRs and scale enablement with reusable assets and training.
Build and lead the team: Mentor, and develop a high-performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C; create operating rhythms: messaging reviews, launch post-mortems, win/loss loops; report progress and insights to the SVP of Marketing; drive cross-functional accountability on launch outcomes and messaging consistency.
Leadership and team
You'll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB's growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you'll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.
Qualifications
8-10+ years in B2B SaaS product marketing (Director) or 11-15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
Demonstrated success owning positioning and GTM for multi-product portfolios and launching products at a high-growth company; introducing new categories.
Proven experience managing Analyst Relations (AR), including building relationships with Gartner and Forrester to shape market perception and extract competitive insights.
People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
Fluency with security buyer and practitioner journeys; you can translate deep technical value into clear business outcomes.
Proven ability to partner with Product and Sales, influence executives, and drive cross-functional execution.
Excellence in storytelling—written, visual, and on stage.
Strong analytical chops: you work from data, customer insight, and rigorous testing.
How we'll measure success
Adoption and engagement of newly launched products/capabilities (activation, time-to-first-value).
Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
Sales productivity: relationship building, message adoption, talk-track adherence, and POV/demo conversion.
Pricing/packaging impact on deal velocity and expansion.
Compensation and benefits
Compensation: USD 170,000-200,000
Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
401K w/ employer match
Employer-paid Life and AD&D Insurance
Supplemental Life Insurance
Short-term and Long-term Disability
Healthcare and Dependent Care FSA
Paid paternity & maternity leave
25 annual leave days
Home Office Allowance
Dedicated budget for training and professional development
State-of-the-art equipment
Full access to the Hack The Box lab offerings; so you can learn how to hack
About Hack The Box Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. Powered by a vibrant global community and hands-on, real-world training, HTB helps security teams practice like attackers, validate skills continuously, and move faster against emerging threats. We're scaling rapidly across the enterprise market—especially in Financial Services, MSSPs, and Technology—and we're just getting started.
Hack The Box participates in E-Verify. For more information, please contact HTB.
Seniority level Director
Employment type Full-time
Job function Marketing
Industries Non-profit Organizations and Primary and Secondary Education
#J-18808-Ljbffr