Tatari
Senior Product Manager, Campaign Management and Execution
Tatari, New York, New York, us, 10261
Senior Product Manager, Campaign Management and Execution New York, New York, United States
Learn more about the general tasks related to this opportunity below, as well as required skills. Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services push the industry forward, enabling businesses of any size to advertise on TV. Tatari has been recognized as one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine. Our executive team includes former founders and senior leaders from startups and large tech companies. Join Tatari to build an AI-powered self-serve TV ad platform – from picking the right audience to advising on spend in real time. You’ll be at the center of that transformation, turning years of TV data into intelligent recommendations that simplify campaign planning and management. You will own the product lifecycle and define requirements, user stories, and acceptance criteria for features within the Tatari self-serve platform in the areas of campaign management and campaign execution. Your ability to deeply understand and advocate for the needs of our marketer users – from SMB to Enterprise – and how to prioritize engineering efforts to meet those needs will determine success in this role. You will be responsible for owning the user experience so marketers can successfully set up TV ad campaigns. You will build prototypes and products and evaluate how best to automate the entire TV campaign workflow for a true self-serve user experience. You will collaborate closely with other product managers, engineering teams, media buyers, and marketing to move rapid solutions onto our longer-term roadmap. This role is perfect for someone who is
hungry to learn, unafraid of complexity, and eager to pioneer what’s next in an industry ripe for disruption . You won’t just be building features — you’ll be redefining how TV advertising works in an AI-first world. Responsibilities Deeply understand
programmatic and direct TV buying
and where
AI-driven capabilities
can create meaningful advantages for our customers. Develop and execute on product strategy and deliver outcomes within set timelines. Gather customer feedback through interviews, surveys, and analytics to identify opportunities where AI can simplify complex workflows or surface smarter recommendations. Work with engineering and data science teams to translate requirements into roadmap features. Prioritize features and fixes based on customer needs, business goals, and the potential to deliver
automated and differentiated TV buying capabilities
at scale. Collaborate with stakeholders across Tatari — including media buying, media operations, and marketing. Stay on top of industry trends, competitive offerings, and emerging AI technologies to position Tatari’s products as
innovative, high-impact solutions
in the evolving TV landscape. Qualifications 4+
years of relevant product management experience in direct, programmatic or digital advertising, with a track record of delivering impactful products. Strong written and verbal communicator with excellent people skills to collaborate across teams, clients, and vendors — and the ability to present a clear, compelling case for your roadmap to senior leadership in a way that inspires action. Customer-obsessed, skilled at uncovering real needs, crafting strong user stories, and delivering solutions that solve meaningful problems — including identifying opportunities where AI can simplify workflows or unlock new value. Proven experience partnering closely with Design to address complex problems and varied customer needs through user research, prototyping, and thoughtful product design. Passionate about tools, automation, and
AI-driven innovation , while staying pragmatic and execution-focused. Nice-to-have: Ad tech and strong programmatic / DSP background; understanding of advertising media operations; zero-to-one experience building innovative products from scratch; experience evolving home-grown legacy systems into modern infrastructure; familiarity with applying AI to real-world customer workflows. Total compensation ($160,000-190,000/Annually) Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. This is an in-office position At Tatari, we believe in cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. We are an equal opportunity employer. This role is currently based out of our SF, LA, or NY office with a hybrid policy until further notice. Voluntary Self-Identification and related information may be collected as part of our EEO obligations. Any information provided is confidential and used solely for compliance reporting.
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Learn more about the general tasks related to this opportunity below, as well as required skills. Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services push the industry forward, enabling businesses of any size to advertise on TV. Tatari has been recognized as one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine. Our executive team includes former founders and senior leaders from startups and large tech companies. Join Tatari to build an AI-powered self-serve TV ad platform – from picking the right audience to advising on spend in real time. You’ll be at the center of that transformation, turning years of TV data into intelligent recommendations that simplify campaign planning and management. You will own the product lifecycle and define requirements, user stories, and acceptance criteria for features within the Tatari self-serve platform in the areas of campaign management and campaign execution. Your ability to deeply understand and advocate for the needs of our marketer users – from SMB to Enterprise – and how to prioritize engineering efforts to meet those needs will determine success in this role. You will be responsible for owning the user experience so marketers can successfully set up TV ad campaigns. You will build prototypes and products and evaluate how best to automate the entire TV campaign workflow for a true self-serve user experience. You will collaborate closely with other product managers, engineering teams, media buyers, and marketing to move rapid solutions onto our longer-term roadmap. This role is perfect for someone who is
hungry to learn, unafraid of complexity, and eager to pioneer what’s next in an industry ripe for disruption . You won’t just be building features — you’ll be redefining how TV advertising works in an AI-first world. Responsibilities Deeply understand
programmatic and direct TV buying
and where
AI-driven capabilities
can create meaningful advantages for our customers. Develop and execute on product strategy and deliver outcomes within set timelines. Gather customer feedback through interviews, surveys, and analytics to identify opportunities where AI can simplify complex workflows or surface smarter recommendations. Work with engineering and data science teams to translate requirements into roadmap features. Prioritize features and fixes based on customer needs, business goals, and the potential to deliver
automated and differentiated TV buying capabilities
at scale. Collaborate with stakeholders across Tatari — including media buying, media operations, and marketing. Stay on top of industry trends, competitive offerings, and emerging AI technologies to position Tatari’s products as
innovative, high-impact solutions
in the evolving TV landscape. Qualifications 4+
years of relevant product management experience in direct, programmatic or digital advertising, with a track record of delivering impactful products. Strong written and verbal communicator with excellent people skills to collaborate across teams, clients, and vendors — and the ability to present a clear, compelling case for your roadmap to senior leadership in a way that inspires action. Customer-obsessed, skilled at uncovering real needs, crafting strong user stories, and delivering solutions that solve meaningful problems — including identifying opportunities where AI can simplify workflows or unlock new value. Proven experience partnering closely with Design to address complex problems and varied customer needs through user research, prototyping, and thoughtful product design. Passionate about tools, automation, and
AI-driven innovation , while staying pragmatic and execution-focused. Nice-to-have: Ad tech and strong programmatic / DSP background; understanding of advertising media operations; zero-to-one experience building innovative products from scratch; experience evolving home-grown legacy systems into modern infrastructure; familiarity with applying AI to real-world customer workflows. Total compensation ($160,000-190,000/Annually) Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. This is an in-office position At Tatari, we believe in cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. We are an equal opportunity employer. This role is currently based out of our SF, LA, or NY office with a hybrid policy until further notice. Voluntary Self-Identification and related information may be collected as part of our EEO obligations. Any information provided is confidential and used solely for compliance reporting.
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