Cypress HCM
Marketing Technology Program Manager
Cypress HCM, San Francisco, California, United States, 94199
Overview
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marketing technology stack. This role will serve as Technical Service Delivery Owner (TSDO) for marketing technology services, focusing on technology strategy and lifecycle management while partnering closely with marketing operations teams who execute campaigns and business processes using these platforms. This role will bridge marketing objectives with technical execution, ensuring our martech investments deliver measurable business outcomes and competitive advantage.
Responsibilities
Strategic Program Leadership
Lead cross-functional initiatives, implement solutions, and continuously optimize marketing technology solutions including CRM, marketing automation, analytics platforms, and customer data platforms
Develop and maintain a comprehensive martech roadmap aligned with business growth objectives and marketing strategy
Partner with marketing, sales, IT, and data teams to define requirements, priorities, and success metrics for technology investments
Business Value Delivery
Partner with Marketing operations and Marketing leadership to establish KPIs and ROI frameworks to measure the business impact of marketing technology initiatives
Implement utilization improvements that directly contribute to pipeline generation, conversion rates, and customer acquisition costs
Present regular executive updates, in partnership with Marketing counterparts, on program performance, demonstrating clear connections between technology investments and revenue outcomes
Technical Program Management
Work with Marketing stakeholders to manage complex, multi-workstream programs involving vendor selection, system integrations, data migration, and process automation
Coordinate technical resources across internal teams and external vendors to ensure on-time, on-budget delivery
Develop comprehensive project plans, risk mitigation strategies, and change management processes for large-scale technology implementations
Stakeholder Management & Governance
Navigate complex organizational dynamics to build consensus among diverse business stakeholders with varying priorities and perspectives
Facilitate executive steering committees and cross-functional working groups to maintain alignment on priorities and resource allocation
Manage competing requirements and expectations across marketing, sales, IT, and executive leadership teams
Establish governance frameworks for marketing technology decisions, vendor management, and data compliance
Drive decision-making processes that balance technical feasibility with business needs across multiple departments
Serve as the primary liaison between marketing leadership and IT teams for all martech-related initiatives
Qualifications
Experience & Background
5+ years of program management experience managing complex, multi-million dollar technology implementations with clear business outcomes
Experience working with marketing technology stack components including marketing automation platforms (Pardot, Marketo), data enrichment tools (ZoomInfo, Clay.com), customer engagement platforms (Braze), customer data platforms (Adobe CDP), and sales intelligence tools (LinkedIn Sales Navigator) is required
Strong track record in contract/consulting engagements with ability to quickly integrate into existing teams and processes
Technical & Analytical Skills
Deep understanding of marketing operations, lead management processes, and customer data workflows is essential
Experience with system integrations, API management, and data architecture principles is required
Knowledge of triggering and targeting systems for personalized customer experiences
Proficiency in project management methodologies (Agile, Waterfall) and tools (Jira, Airtable, etc.)
Leadership & Communication
Demonstrated ability to influence and align senior stakeholders without direct authority, particularly in environments with competing priorities
Excellent executive communication skills with experience presenting to C-level audiences and managing conflicting viewpoints
Proven capability to translate complex technical concepts into business value propositions for diverse audiences
Strong conflict resolution and negotiation skills to drive consensus among stakeholders with differing objectives
Experience operating effectively as an external consultant with minimal onboarding time
Compensation : $65 - $89.28 per hour
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying. We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marketing technology stack. This role will serve as Technical Service Delivery Owner (TSDO) for marketing technology services, focusing on technology strategy and lifecycle management while partnering closely with marketing operations teams who execute campaigns and business processes using these platforms. This role will bridge marketing objectives with technical execution, ensuring our martech investments deliver measurable business outcomes and competitive advantage.
Responsibilities
Strategic Program Leadership
Lead cross-functional initiatives, implement solutions, and continuously optimize marketing technology solutions including CRM, marketing automation, analytics platforms, and customer data platforms
Develop and maintain a comprehensive martech roadmap aligned with business growth objectives and marketing strategy
Partner with marketing, sales, IT, and data teams to define requirements, priorities, and success metrics for technology investments
Business Value Delivery
Partner with Marketing operations and Marketing leadership to establish KPIs and ROI frameworks to measure the business impact of marketing technology initiatives
Implement utilization improvements that directly contribute to pipeline generation, conversion rates, and customer acquisition costs
Present regular executive updates, in partnership with Marketing counterparts, on program performance, demonstrating clear connections between technology investments and revenue outcomes
Technical Program Management
Work with Marketing stakeholders to manage complex, multi-workstream programs involving vendor selection, system integrations, data migration, and process automation
Coordinate technical resources across internal teams and external vendors to ensure on-time, on-budget delivery
Develop comprehensive project plans, risk mitigation strategies, and change management processes for large-scale technology implementations
Stakeholder Management & Governance
Navigate complex organizational dynamics to build consensus among diverse business stakeholders with varying priorities and perspectives
Facilitate executive steering committees and cross-functional working groups to maintain alignment on priorities and resource allocation
Manage competing requirements and expectations across marketing, sales, IT, and executive leadership teams
Establish governance frameworks for marketing technology decisions, vendor management, and data compliance
Drive decision-making processes that balance technical feasibility with business needs across multiple departments
Serve as the primary liaison between marketing leadership and IT teams for all martech-related initiatives
Qualifications
Experience & Background
5+ years of program management experience managing complex, multi-million dollar technology implementations with clear business outcomes
Experience working with marketing technology stack components including marketing automation platforms (Pardot, Marketo), data enrichment tools (ZoomInfo, Clay.com), customer engagement platforms (Braze), customer data platforms (Adobe CDP), and sales intelligence tools (LinkedIn Sales Navigator) is required
Strong track record in contract/consulting engagements with ability to quickly integrate into existing teams and processes
Technical & Analytical Skills
Deep understanding of marketing operations, lead management processes, and customer data workflows is essential
Experience with system integrations, API management, and data architecture principles is required
Knowledge of triggering and targeting systems for personalized customer experiences
Proficiency in project management methodologies (Agile, Waterfall) and tools (Jira, Airtable, etc.)
Leadership & Communication
Demonstrated ability to influence and align senior stakeholders without direct authority, particularly in environments with competing priorities
Excellent executive communication skills with experience presenting to C-level audiences and managing conflicting viewpoints
Proven capability to translate complex technical concepts into business value propositions for diverse audiences
Strong conflict resolution and negotiation skills to drive consensus among stakeholders with differing objectives
Experience operating effectively as an external consultant with minimal onboarding time
Compensation : $65 - $89.28 per hour
#J-18808-Ljbffr