Ninjakitchen
Associate Brand Manager - Ninja Needham, MA, United States
Ninjakitchen, Needham Heights, Massachusetts, United States
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the companys products are sold at key retailers, online and offline, and through distributors around the world . ABOUT THE JOB The
Associate Brand Manager
will play a supporting role in bringing Ninja brand strategies to life helping to develop product stories, marketing plans, and category initiatives that build brand equity and drive sales. Focused on the
Air Fryer & Oven
business, this role works closely with cross-functional partners to support marketing execution from early concept through in-market launch. Youll blend analytical skills and creative thinking to help ensure programs resonate with consumers and deliver on business goals. RESPONSIBILITIES Assist in developing product and brand narratives for eCommerce, DTC, and retail channels. Support go-to-market planning and product launches in partnership with Global Marketing, IMC, and cross-functional teams. Contribute to the creation of consumer profiles, identifying behaviors, attitudes, and media preferences. Gather and summarize category trends, competitor activity, and consumer insights to help identify opportunities. Help translate insights into messaging, creative briefs, and campaigns that connect with target audiences. Assist in preparing sales enablement tools presentations, storyboards, and collateral for retailer and distributor meetings. Partner with Consumer Insights to review and validate messaging and product propositions. Participate in post-launch reviews, capturing learnings to inform future efforts. Coordinate multiple projects with strong attention to detail, clear communication, and a collaborative approach. Stay informed on competitive activity, market trends, and brand storytelling techniques. KEY INTERFACES Leadership: To align brand strategies and marketing plans. Product Development: To ensure products align with target audience needs and overall brand strategy. Consumer Insights: To leverage research to understand unmet needs and optimize messaging. Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers. Finance: To partner to set fiscal targets and evaluate program success. REQUIREMENTS 3+ years of marketing experience, ideally in CPG Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution Strong skills in brand strategy, messaging, and communication strategy and execution Strategic thinker with a bias for action and creative problem-solving Proven ability to leverage consumer insights for effective campaigns and product launches Highly analytical; able to mine and interpret data to drive decisions Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix Exceptional communication and presentation abilities Comfortable working at a fast, iterative pace with a progress vs. perfection mindset Our Culture At SharkNinja, we dont just raise the barwe push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, youll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining whats possible.
When you join, youre not just part of a companyyoure part of an outrageously extraordinary community.
To gether, we wont just launch products
well disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com Create a Job Alert Interested in building your career at SharkNinja? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Location (City) * Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Are you comfortable to be in the office specified on the job description, 3 days a week? * Select... What is your current company? * Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select... I would like to receive updates from a recruiter about this job via SMS. * Select... How did you hear about us? * Select... You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ouhttps://sharkninja.com/candidate-privacy-notice/ * Select... U.S. Standard Demographic Questions
At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select... #J-18808-Ljbffr
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the companys products are sold at key retailers, online and offline, and through distributors around the world . ABOUT THE JOB The
Associate Brand Manager
will play a supporting role in bringing Ninja brand strategies to life helping to develop product stories, marketing plans, and category initiatives that build brand equity and drive sales. Focused on the
Air Fryer & Oven
business, this role works closely with cross-functional partners to support marketing execution from early concept through in-market launch. Youll blend analytical skills and creative thinking to help ensure programs resonate with consumers and deliver on business goals. RESPONSIBILITIES Assist in developing product and brand narratives for eCommerce, DTC, and retail channels. Support go-to-market planning and product launches in partnership with Global Marketing, IMC, and cross-functional teams. Contribute to the creation of consumer profiles, identifying behaviors, attitudes, and media preferences. Gather and summarize category trends, competitor activity, and consumer insights to help identify opportunities. Help translate insights into messaging, creative briefs, and campaigns that connect with target audiences. Assist in preparing sales enablement tools presentations, storyboards, and collateral for retailer and distributor meetings. Partner with Consumer Insights to review and validate messaging and product propositions. Participate in post-launch reviews, capturing learnings to inform future efforts. Coordinate multiple projects with strong attention to detail, clear communication, and a collaborative approach. Stay informed on competitive activity, market trends, and brand storytelling techniques. KEY INTERFACES Leadership: To align brand strategies and marketing plans. Product Development: To ensure products align with target audience needs and overall brand strategy. Consumer Insights: To leverage research to understand unmet needs and optimize messaging. Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers. Finance: To partner to set fiscal targets and evaluate program success. REQUIREMENTS 3+ years of marketing experience, ideally in CPG Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution Strong skills in brand strategy, messaging, and communication strategy and execution Strategic thinker with a bias for action and creative problem-solving Proven ability to leverage consumer insights for effective campaigns and product launches Highly analytical; able to mine and interpret data to drive decisions Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix Exceptional communication and presentation abilities Comfortable working at a fast, iterative pace with a progress vs. perfection mindset Our Culture At SharkNinja, we dont just raise the barwe push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, youll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining whats possible.
When you join, youre not just part of a companyyoure part of an outrageously extraordinary community.
To gether, we wont just launch products
well disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com Create a Job Alert Interested in building your career at SharkNinja? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Location (City) * Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Are you comfortable to be in the office specified on the job description, 3 days a week? * Select... What is your current company? * Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select... I would like to receive updates from a recruiter about this job via SMS. * Select... How did you hear about us? * Select... You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ouhttps://sharkninja.com/candidate-privacy-notice/ * Select... U.S. Standard Demographic Questions
At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select... #J-18808-Ljbffr