Paramount+
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Business Intelligence Analyst
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Paramount+ . Paramount Streaming is a division of Paramount that encompasses free, paid, and premium streaming services including Paramount+ and Pluto TV. We are the Marketing Analytics and Data Integration (MADI) team, part of the Paramount+ Streaming Data & Insights Group (DIG) Business Intelligence team. DIG connects Paramount Streaming verticals and prototypes, builds, and scales data infrastructure and products; assesses, aggregates, and analyzes data; and crafts qualitative and quantitative-based narratives and insights, providing stakeholders with decision support, performance clarity, and business-driving recommendations. The MADI team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount+ growth. The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data into clear, actionable insights and recommendations using media mix modeling, cross-platform attribution tools, and other advanced analytics tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and enhance return on ad spend. The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience in marketing efficiency and measurement. Responsibilities
Analyze attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners using media mix model outputs Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations Create and maintain reporting and dashboards for internal marketing teams and external agency Partner closely with internal data science teams and external partners to enhance and optimize the media mix model to increase significance and actionability of the results Improve and strengthen data pipelines for media mix modeling with data engineering teams Support ad hoc analysis to provide deeper and more granular insights on media performance Additional other duties and responsibilities, as assigned Basic Qualifications
BA/BS. 2+ years experience in digital marketing and analytics, web analytics, online media industry. Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data within databases using SQL Experience or coursework in media measurement including web, native app, video measurement technology and standards Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python Strong detail-orientation with a penchant for data accuracy and good grammar Additional Qualifications
Strong mathematics, statistics background Strong solutions-oriented and critical thinking approach Experience using Google Cloud Platform (BigQuery) Experience translating requirements into actionable instructions and documentation Experience in working independently to meet deliverables with some oversight Experience using project management tools like those from Atlassian (JIRA, Confluence) Experience/ familiarity with GitHub for logic development and collaboration What We Offer
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramounts most dynamic teams. Opportunities for both on-site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned. Job Details
Seniority level: Entry level Employment type: Full-time Job function: Research, Analyst, and Information Technology Industries: Entertainment Providers
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Business Intelligence Analyst
role at
Paramount+ . Paramount Streaming is a division of Paramount that encompasses free, paid, and premium streaming services including Paramount+ and Pluto TV. We are the Marketing Analytics and Data Integration (MADI) team, part of the Paramount+ Streaming Data & Insights Group (DIG) Business Intelligence team. DIG connects Paramount Streaming verticals and prototypes, builds, and scales data infrastructure and products; assesses, aggregates, and analyzes data; and crafts qualitative and quantitative-based narratives and insights, providing stakeholders with decision support, performance clarity, and business-driving recommendations. The MADI team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount+ growth. The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data into clear, actionable insights and recommendations using media mix modeling, cross-platform attribution tools, and other advanced analytics tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and enhance return on ad spend. The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience in marketing efficiency and measurement. Responsibilities
Analyze attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners using media mix model outputs Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations Create and maintain reporting and dashboards for internal marketing teams and external agency Partner closely with internal data science teams and external partners to enhance and optimize the media mix model to increase significance and actionability of the results Improve and strengthen data pipelines for media mix modeling with data engineering teams Support ad hoc analysis to provide deeper and more granular insights on media performance Additional other duties and responsibilities, as assigned Basic Qualifications
BA/BS. 2+ years experience in digital marketing and analytics, web analytics, online media industry. Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data within databases using SQL Experience or coursework in media measurement including web, native app, video measurement technology and standards Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python Strong detail-orientation with a penchant for data accuracy and good grammar Additional Qualifications
Strong mathematics, statistics background Strong solutions-oriented and critical thinking approach Experience using Google Cloud Platform (BigQuery) Experience translating requirements into actionable instructions and documentation Experience in working independently to meet deliverables with some oversight Experience using project management tools like those from Atlassian (JIRA, Confluence) Experience/ familiarity with GitHub for logic development and collaboration What We Offer
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramounts most dynamic teams. Opportunities for both on-site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned. Job Details
Seniority level: Entry level Employment type: Full-time Job function: Research, Analyst, and Information Technology Industries: Entertainment Providers
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