Public Relations Account Executive

Get AI-powered advice on this job and more exclusive features. S&Co is looking for an Account Executive who is energetic and creative and has great media know-how and writing skills. In addition, this candidate must have strategic thinking skills and experience, deliver valuable press coverage, be client service-minded, and be passionate about the agency's brands and clients. Our clients are primarily in the healthy, active living category, including health and wellness, beauty and lifestyle, fitness and sports, and food and beverage. Book PR experience is a plus. This position will work with brands and experts, so a combination of personal PR and brand/CPG experience is desired. The AE must have a range of media relationships and know-how, be a self-starter, and be an enthusiastic networker. Responsibilities: Support Account Supervisor/Director in the development and execution of communication strategies Conduct press outreach to position a range of lifestyle and consumer brands Secure top-tier media opportunities, including profile, feature and product placement Manage day-to-day aspects of key accounts Coordinate mailings/product launch timelines, PR plans, media lists, and status reports Organize media-driven events and media tours (desksides) Write public relations materials: press releases, media alerts, bios, fact sheets, product briefs, etc. Research and vet influencers for client programs and partnerships Manage junior team members and interns Attributes: Strong communication skills, both written and spoken Media relationships across categories (health and wellness, beauty, business, lifestyle, etc.) Social media savvy with an understanding of how PR and digital work hand-in-hand Proactive, great multi-tasker, and self-starter who is charismatic, high-energy, and a team-player Works efficiently and has exceptional ability to manage multiple projects and meet tight deadlines Appreciation for brands and personalities that promote healthy/active living Experience working with influencers and an understanding of influencer networks and affiliate marketing A pulse on the broader marketplace (health and wellness, womens empowerment, entrepreneurship, entertainment) for partnership and event sponsorship/sampling opportunities Experience: 3-5 years of agency or in-house PR experience Seniority level

Seniority level

Associate Employment type

Employment type

Full-time Job function

Job function

Public Relations, Writing/Editing, and Project Management Industries

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