National Account Manager

The National Account Manager is a results-driven sales professional with expertise in the U.S. retail landscape, especially in Grocery channels. The NAM manages sales performance across key national customers, develops customer-specific strategies, builds strong relationships with buyers and brokers, and oversees trade spend and promotional planning.

Responsibilities

• Own annual sales targets and business plans for assigned accounts, including Publix, HEB, SEG, Five Below, and other key retailers in the Southeast and Central regions.
• Develop and maintain relationships with key customer contacts, brokers, and distributor partners to ensure execution and long-term growth.
• Conduct store visits to assess in-market performance, identify improvements, and ensure trade initiative execution.
• Manage trade spending and allocate promotional dollars efficiently within assigned accounts.
• Lead relationships with brokers, such as ASM and Lotus’ grocery broker, ensuring strategic alignment.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Profile

• Minimum of 5+ years in CPG sales, preferably in food or beverage categories.
• Experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and planning.
• Proficiency in syndicated data platforms (Nielsen, IRI, SPINS) and turning insights into customer stories.
• Strong communication, presentation, and negotiation skills.
• Ability to work independently in a dynamic, entrepreneurial environment.
• Experience managing broker relationships is required.

Company Culture

"Working at Lotus Bakeries is a privilege. Being part of a growing international organization with a clear vision for the future allows us to contribute to its growth and be proud of our role. Join us to create small moments of happiness every day and be part of our great team."