Overview
Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. We connect consumers to content, help publishers build and monetize audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable contribution. We are a fast-growing public company where no one is a bystander, offering opportunities to delight millions of TV streamers while gaining experience across disciplines.
About The Team
Roku’s Content Acquisition & Programming team drives the strategy, execution, and management of licensed content and partnerships for The Roku Channel across the US and international territories including Brazil, Canada, Mexico, the UK, and the newly launched subscription service Howdy. The team encompasses:
- Content Acquisition (deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more)
- Content Partnerships (managing Roku’s hundreds of content partners)
- Content Strategy & Planning (guiding content investments and windowing tactics to maximize engagement and ROI)
- FAST Channels Management (strategy and execution behind FAST channels)
About the Role
The Content Strategy & Planning Team is looking for a Content Strategy Associate to drive impact across a breadth of strategy work, supporting the Content Strategy & Planning department. This team works directly with Senior Roku Media Leadership to define success and content needs. This role partners with Leadership to unpack and solve ambiguous problems, translate data into impactful recommendations, and co-create cross-functional solutions. As part of a small but impactful team, you will have the opportunity to define the next phase of streaming television.
The work can be challenging, but we enjoy it. The ideal candidate isn't a bystander—curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel ambiguous. The industry changes quickly, so candidates should be comfortable responding swiftly to changing business needs, with success tied to the team's success.
For California only: The estimated annual salary for this position is between $86,000 and $94,000 annually. Compensation packages are based on factors including skill set, certifications, and location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Leveraging data to identify, translate, and illustrate critical content and service performance trends to provide actionable insights to Senior Leadership
- Collaborating with cross-functional partners to ensure analyses align with latest internal research and budgets/goals
- Owning key workstreams, driving analyses end-to-end with minimal guidance
- Creating models and trackers to assess value, performance, and trade-offs
- Partnering with Core Analytics and FP&A teams to assist in advanced analytics and ensure accuracy of tools, approaches, and reporting
- Regularly presenting analyses and reports on operating and financial metrics to Leadership
- Staying informed on industry trends and reflecting them in strategies
- Performing other ad hoc tasks and responsibilities as assigned by leadership
Qualifications
- 2+ years of relevant experience; top-tier strategy consulting preferred; analytical roles involving ambiguity (e.g., leading a company's strategy function, startup operations)
- Familiarity with domestic and international media markets is a plus
- Strong analytical background with experience handling large data sets to identify trends and insights
- Strong skills with Excel, BI, and data visualization tools (Looker, Tableau). Foundational skills enabling quick, independent work with these tools. Airtable and/or coding in SQL or Python is helpful but not required
- Role based in Santa Monica; must be on-site 4 days a week
- BA/BS degree or equivalent practical experience (MBA a plus)
Skills
- Data-driven problem solving with analytical mindset, creativity, and business acumen
- Ability to prioritize and manage trade-offs across multiple deliverables and evolving deadlines
Character
- Collaborative mentality; ability to build trust and co-create with diverse viewpoints
- Strong communication skills; tailoring written and verbal communications to the audience
- Team-first mentality; flexible to lead or support as needed
- Curiosity and desire to learn; mindset matters more than exact experience
Benefits
Roku offers a diverse range of benefits as part of our compensation package, including global mental health and financial wellness resources. Local benefits may include healthcare (medical, dental, vision), life, disability, retirement options (401(k)/pension), and paid time off. Not all benefits are available in every location or role. For location-specific details, consult your recruiter.
The Roku Culture
We operate in a fast-paced environment focused on the company's success. We value talented, collaborative people who keep egos in check and appreciate a sense of humor. We believe a smaller, highly capable team can achieve more than a larger group of less capable people. We are independent thinkers with big ideas who act boldly, move fast, and deliver through collaboration and trust. Roku is about changing how the world watches TV.
We think of ourselves as problem-solvers: we come up with a solution, and the solution is real when it is built and delivered to the customer. This pragmatic approach to innovation has served us since 2002.
To learn more about Roku, our global footprint, and growth, visit
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Seniority level
- Entry level
Employment type
- Full-time
Job function
- Business Development and Sales
- Industries: Software Development