Xometry
The Senior Manager, Lifecycle Marketing is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry . This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey. As part of the broader engagement team, this role collaborates closely with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned to business and platform goals.
Responsibilities
- Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
- Create and manage triggered campaigns based on behavioral data and customer segmentation.
- Partner with product and customer success to identify key journey moments and engagement gaps.
- Own campaign planning, testing, and optimization from concept through analysis.
- Manage Xometry’s email marketing program as a lifecycle engagement channel.
- Develop audience segmentation frameworks; implement and refine behavioral triggers; collaborate with content, design, and ops teams.
- Define KPIs and own reporting for lifecycle and retention programs.
- Build and maintain a deep understanding of customer behavior, preferences, and needs.
- Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes.
- Translate insights into recommendations to inform product roadmap and customer-facing messaging.
- Collaborate with Product, Content & Engagement Marketing, Sales, Customer Success, Growth, and Analytics teams.
Qualifications
- 6+ years of experience in lifecycle, CRM, or retention marketing roles, preferably in B2B, SaaS, or marketplace environments.
- Hands-on experience with marketing automation and CRM platforms (HubSpot and Salesforce preferred).
- Experience implementing and optimizing marketing strategies using AI-powered tools.
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
- Skilled in analyzing campaign performance and iterating on messaging and delivery.
- Proficiency in Google suite of software.
- Comfortable collaborating across product, sales, content, and technical teams.
- Bachelor's degree in marketing, business, or related field; advanced degree preferred.
Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development