The New York Times Company
Director, Industry Marketing - Brand (Temporary) New York, NY
The New York Times Company, New York, New York, us, 10261
Director, Industry Marketing - Brand (Temporary)
New York, NY The mission of The New York Times is to seek the truth and help people understand the world. It’s why our independent journalism is at the heart of all we do as a company, and why we focus on how readers experience our journalism across print, digital, audio and apps. It’s also why our business strategy centers on making journalism so good that it’s worth paying for. About the Role
Reporting to the SVP Marketing, Advertising, we are hiring a temporary Director of Industry Marketing to articulate and share our advertising story with the industry. You will oversee a team of marketers and partner with leads across the organization to strategize and implement global marketing strategies and communications, balancing between internal and external audiences. We are looking for a strategic marketer from the ad industry who will develop creative storytelling and PR opportunities. This is a parental leave cover for 6 months with no direct managerial responsibilities. You will work out of our NYC headquarters 3 days per week. Responsibilities
Partner with leadership to drive the development and awareness of New York Times Advertising alongside the broader NYT portfolio of brands to create differentiation in the industry. Provide strategic leadership, creative insight, content development and oversight of all marketing activities and channels such as newsletters, website and social. Develop value propositions, narratives and messaging—from core pitch to campaigns—that resonate with our audiences across categories and the industry. Manage press efforts alongside our PR agency. This includes identifying press-worthy opportunities, partnering with SMEs to develop supporting pitch materials and amplifying external communications. Lead the awards strategy for advertising, collaborating with creative and production teams. Partner with Industry events team to program internal and external events, developing content, scripting and prepping speakers. Develop, write and manage leadership communications to the department. Oversee the development of bi-monthly All Hands meetings, from content and scripting to production, highlighting key initiatives across the department. Ideate and execute culture programs with engaging programming to inspire teams. Optimize the results of our impact across all channels and initiatives. Demonstrate support and understanding of the value of journalistic independence and a strong commitment to the mission. Basic Qualifications
Bachelor’s degree in Communications, Marketing or related field. 10+ years of experience in marketing or advertising at a high-growth company. Written and verbal skills that match the quality standards of The Times. Experience liaising with and creating communications for leadership. REQ-018616 The hourly rate of base pay for this role is:
$82.42 - $87.90 USD The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation or gender identity and expression, disability, genetic trait or predisposition, veteran or military status and other legally protected characteristics. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC) Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable laws. For information about The New York Times privacy practices for job applicants, please visit the company privacy page referenced in the job posting. Apply for this job
Please note: This page previously included application form fields. If you are viewing this description externally, please visit The New York Times Careers site to access the official application form. Voluntary Disclosures
Voluntary Disclosures & Self-Identify Questions: Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, or sexual orientation. Completion of voluntary disclosure forms is confidential and will not be considered in the hiring process unless required by law.
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New York, NY The mission of The New York Times is to seek the truth and help people understand the world. It’s why our independent journalism is at the heart of all we do as a company, and why we focus on how readers experience our journalism across print, digital, audio and apps. It’s also why our business strategy centers on making journalism so good that it’s worth paying for. About the Role
Reporting to the SVP Marketing, Advertising, we are hiring a temporary Director of Industry Marketing to articulate and share our advertising story with the industry. You will oversee a team of marketers and partner with leads across the organization to strategize and implement global marketing strategies and communications, balancing between internal and external audiences. We are looking for a strategic marketer from the ad industry who will develop creative storytelling and PR opportunities. This is a parental leave cover for 6 months with no direct managerial responsibilities. You will work out of our NYC headquarters 3 days per week. Responsibilities
Partner with leadership to drive the development and awareness of New York Times Advertising alongside the broader NYT portfolio of brands to create differentiation in the industry. Provide strategic leadership, creative insight, content development and oversight of all marketing activities and channels such as newsletters, website and social. Develop value propositions, narratives and messaging—from core pitch to campaigns—that resonate with our audiences across categories and the industry. Manage press efforts alongside our PR agency. This includes identifying press-worthy opportunities, partnering with SMEs to develop supporting pitch materials and amplifying external communications. Lead the awards strategy for advertising, collaborating with creative and production teams. Partner with Industry events team to program internal and external events, developing content, scripting and prepping speakers. Develop, write and manage leadership communications to the department. Oversee the development of bi-monthly All Hands meetings, from content and scripting to production, highlighting key initiatives across the department. Ideate and execute culture programs with engaging programming to inspire teams. Optimize the results of our impact across all channels and initiatives. Demonstrate support and understanding of the value of journalistic independence and a strong commitment to the mission. Basic Qualifications
Bachelor’s degree in Communications, Marketing or related field. 10+ years of experience in marketing or advertising at a high-growth company. Written and verbal skills that match the quality standards of The Times. Experience liaising with and creating communications for leadership. REQ-018616 The hourly rate of base pay for this role is:
$82.42 - $87.90 USD The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation or gender identity and expression, disability, genetic trait or predisposition, veteran or military status and other legally protected characteristics. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC) Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable laws. For information about The New York Times privacy practices for job applicants, please visit the company privacy page referenced in the job posting. Apply for this job
Please note: This page previously included application form fields. If you are viewing this description externally, please visit The New York Times Careers site to access the official application form. Voluntary Disclosures
Voluntary Disclosures & Self-Identify Questions: Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, or sexual orientation. Completion of voluntary disclosure forms is confidential and will not be considered in the hiring process unless required by law.
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