Pearpop
Pearpop
is seeking a dynamic
Director of PR and Communications
to lead our communications strategy and amplify our brand in the creator economy. This hybrid role is based in Los Angeles and reports to the CEO, collaborating with product, sales, and creative teams to align messaging with Pearpop’s mission of delivering authentic, impactful creator-brand collaborations. The role offers immediate impact in a fast-growing Series A startup.
Overview Lead Pearpop’s communications strategy and drive brand storytelling, media relations, events, and thought leadership to advance Pearpop’s position as a premier partner for brands and creators.
Key Responsibilities
Communications Strategy:
Develop and manage Pearpop’s overall communications strategy to strengthen brand identity and market presence in the creator economy.
Create consistent, compelling messaging across all platforms, including website, social media, press releases, and marketing materials.
Storytelling and Narrative:
Craft a cohesive company narrative that highlights Pearpop’s unique value as a full-service creative partner for brands and creators.
Drive thought leadership initiatives to position Pearpop as an industry leader, including content for blogs, whitepapers, and executive communications.
Media Relations and Coverage:
Secure high-impact media coverage and magazine features in top-tier outlets (e.g., Forbes, AdWeek) to elevate Pearpop’s visibility.
Build and maintain relationships with journalists, editors, and media stakeholders to drive consistent press opportunities.
Events and Speaking Engagements:
Coordinate conference appearances and speaking engagements for Pearpop’s leadership to showcase our platform and mission.
Plan and execute events (e.g., creator summits, brand activations) to strengthen industry presence and foster partnerships.
Awards and Recognition:
Identify and submit applications for industry awards to highlight Pearpop’s innovation and impact in the creator economy.
Manage award campaigns to maximize recognition and credibility.
Product Launches and Announcements:
Assist with product launches and company announcements, crafting messaging and materials to drive excitement and adoption.
Collaborate with product teams to align marketing initiatives with platform updates and new features.
Content Creation:
Create press releases, marketing collateral, and branded content to support campaigns, partnerships, and product launches.
Ensure all content reflects Pearpop’s voice and resonates with creators, brands, and audiences.
Social Media Strategy:
Lead Pearpop’s social media strategy, with a focus on LinkedIn, to engage industry professionals, showcase thought leadership, and drive brand awareness.
Develop and oversee social media campaigns that align with Pearpop’s data-driven, authenticity-first approach.
Cross-Functional Collaboration:
Partner with sales, product, and creative teams to align marketing initiatives with business goals, ensuring cohesive storytelling and campaign execution.
Work closely with leadership to support strategic initiatives, such as fundraising or enterprise partnerships.
What You Will Bring To The Table
Experience:
5+ years of professional experience in PR and communications, ideally in media, advertising, or tech startups
Proven track record in media relations, securing coverage in top-tier outlets, and managing press campaigns.
Experience in thought leadership, developing executive content, blogs, or whitepapers.
Hands-on expertise in social media strategy, particularly LinkedIn, to drive professional engagement.
Background in coordinating events, conference appearances, or speaking engagements to enhance brand visibility.
Success in submitting and winning industry awards to build company credibility.
Skills:
Strong storytelling and messaging skills to craft compelling narratives for diverse audiences.
Proficiency in creating press releases, marketing materials, and branded content.
Excellent media relations skills, with established journalist or editor connections.
Familiarity with the creator economy, influencer marketing, or media tech industries.
Ability to manage multiple projects in a fast-paced, deadline-driven startup environment.
Collaborative mindset to work cross-functionally with product, sales, and creative teams.
Education:
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
Soft Skills:
Creative and strategic thinker, with a passion for storytelling and brand-building.
Proactive and adaptable, thriving in a high-growth startup environment.
Strong communicator, able to engage internal teams and external stakeholders.
Curious and innovative, eager to explore new ways to amplify Pearpop’s mission.
Compensation & Benefits
Base Salary: $100,000–$140,000 annually, commensurate with experience
Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.
Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Marketing Services
#J-18808-Ljbffr
is seeking a dynamic
Director of PR and Communications
to lead our communications strategy and amplify our brand in the creator economy. This hybrid role is based in Los Angeles and reports to the CEO, collaborating with product, sales, and creative teams to align messaging with Pearpop’s mission of delivering authentic, impactful creator-brand collaborations. The role offers immediate impact in a fast-growing Series A startup.
Overview Lead Pearpop’s communications strategy and drive brand storytelling, media relations, events, and thought leadership to advance Pearpop’s position as a premier partner for brands and creators.
Key Responsibilities
Communications Strategy:
Develop and manage Pearpop’s overall communications strategy to strengthen brand identity and market presence in the creator economy.
Create consistent, compelling messaging across all platforms, including website, social media, press releases, and marketing materials.
Storytelling and Narrative:
Craft a cohesive company narrative that highlights Pearpop’s unique value as a full-service creative partner for brands and creators.
Drive thought leadership initiatives to position Pearpop as an industry leader, including content for blogs, whitepapers, and executive communications.
Media Relations and Coverage:
Secure high-impact media coverage and magazine features in top-tier outlets (e.g., Forbes, AdWeek) to elevate Pearpop’s visibility.
Build and maintain relationships with journalists, editors, and media stakeholders to drive consistent press opportunities.
Events and Speaking Engagements:
Coordinate conference appearances and speaking engagements for Pearpop’s leadership to showcase our platform and mission.
Plan and execute events (e.g., creator summits, brand activations) to strengthen industry presence and foster partnerships.
Awards and Recognition:
Identify and submit applications for industry awards to highlight Pearpop’s innovation and impact in the creator economy.
Manage award campaigns to maximize recognition and credibility.
Product Launches and Announcements:
Assist with product launches and company announcements, crafting messaging and materials to drive excitement and adoption.
Collaborate with product teams to align marketing initiatives with platform updates and new features.
Content Creation:
Create press releases, marketing collateral, and branded content to support campaigns, partnerships, and product launches.
Ensure all content reflects Pearpop’s voice and resonates with creators, brands, and audiences.
Social Media Strategy:
Lead Pearpop’s social media strategy, with a focus on LinkedIn, to engage industry professionals, showcase thought leadership, and drive brand awareness.
Develop and oversee social media campaigns that align with Pearpop’s data-driven, authenticity-first approach.
Cross-Functional Collaboration:
Partner with sales, product, and creative teams to align marketing initiatives with business goals, ensuring cohesive storytelling and campaign execution.
Work closely with leadership to support strategic initiatives, such as fundraising or enterprise partnerships.
What You Will Bring To The Table
Experience:
5+ years of professional experience in PR and communications, ideally in media, advertising, or tech startups
Proven track record in media relations, securing coverage in top-tier outlets, and managing press campaigns.
Experience in thought leadership, developing executive content, blogs, or whitepapers.
Hands-on expertise in social media strategy, particularly LinkedIn, to drive professional engagement.
Background in coordinating events, conference appearances, or speaking engagements to enhance brand visibility.
Success in submitting and winning industry awards to build company credibility.
Skills:
Strong storytelling and messaging skills to craft compelling narratives for diverse audiences.
Proficiency in creating press releases, marketing materials, and branded content.
Excellent media relations skills, with established journalist or editor connections.
Familiarity with the creator economy, influencer marketing, or media tech industries.
Ability to manage multiple projects in a fast-paced, deadline-driven startup environment.
Collaborative mindset to work cross-functionally with product, sales, and creative teams.
Education:
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
Soft Skills:
Creative and strategic thinker, with a passion for storytelling and brand-building.
Proactive and adaptable, thriving in a high-growth startup environment.
Strong communicator, able to engage internal teams and external stakeholders.
Curious and innovative, eager to explore new ways to amplify Pearpop’s mission.
Compensation & Benefits
Base Salary: $100,000–$140,000 annually, commensurate with experience
Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.
Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Marketing Services
#J-18808-Ljbffr