ConsultNet Technology Services and Solutions
Director, Marketing
ConsultNet Technology Services and Solutions, Collingswood, New Jersey, us, 08108
Director, Marketing
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ConsultNet Technology Services and Solutions Location:
Newton, NJ Position Type:
Contract to Hire Overview
The Director of Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and loyalty. This role oversees all aspects of marketing, including branding, digital marketing, market research analysis, and public relations within the local and national cannabis industry. Key Responsibilities
Operational Oversight: Create and implement comprehensive marketing strategies aligned with business goals and objectives. Team Management: Lead and mentor a team of marketing professionals, fostering creative and collaborative initiatives that support sales and operational campaigns. Strategy Development: Develop and implement effective marketing strategies for brand recognition, customer acquisition, website traffic, communications, product placement, promotional campaigns, and competitor positioning. Brand Management: Establish and enhance brand identity across all marketing channels and customer touchpoints. Campaign Management: Plan and execute marketing campaigns that engage target audiences and drive sales. Digital Marketing: Manage digital marketing efforts, including SEO, SEM, email marketing, and social media marketing. Public Relations: Build and maintain relationships with media outlets, influencers, networking channels, and industry partners to generate positive media coverage and brand exposure. Market Research: Conduct market research to identify trends, customer preferences, and competitive insights. SOP Management: Develop, write, maintain, and update Standard Operating Procedures (SOPs) for all marketing-related activities. Regulatory Compliance: Ensure full compliance with CRC NJ state and federal regulations and standards related to cannabis marketing and allowable advertising campaigns. Cross-Departmental Coordination: Work closely with sales, operations, and finance to ensure marketing strategies align with company objectives. Budget and Resource Management: Develop and manage the allocation of supplies, equipment, staffing, and promotional resources. Safety and Quality Standards: Implement and maintain safety protocols, industry best practices, and quality standards within the marketing department. Performance Monitoring: Continuously monitor, evaluate, and improve the operations and output of the marketing department. Reporting and Communication: Provide regular reports on marketing activities, challenges, and progress to the COO. Industry Awareness: Stay abreast of industry trends, technological advancements, and best practices to enhance marketing efficiency and results. Qualifications
Extensive leadership experience in marketing management, preferably within the cannabis industry or a related field. 5+ years of marketing management experience or a bachelor's degree in business administration, marketing, communications, or a related field (master’s degree preferred). Deep understanding of market penetration, development, product development, diversification, allowable paid advertising, cause marketing, relationship marketing, and internet marketing strategies. Proven ability to lead, manage, and motivate a team. Strong organizational, communication, networking, campaign optimization, and interpersonal skills. Experience in brand development; strategic planning and execution; business development and partnership building; forecasting trends and campaign optimization. Ability to analyze market data to drive product placement, promotions, and customer outreach for increasing market share. A commitment to sound business practices, safety, compliance, and quality standards. Proficiency in marketing software and tools; ability to work in a dynamic, fast-paced environment. Expectations
Uphold the highest standards of integrity, professionalism, and respect. Demonstrate commitment to the company’s mission, values, and goals. Foster a culture of continuous improvement and innovation within the marketing department. Maintain a proactive approach to problem-solving and team management. Encourage constructive feedback and positive collaboration. Pursue initiatives centered on artificial intelligence and automation. Maintain working knowledge of cannabis industry regulations and compliance requirements. Proficiency in digital marketing tools and platforms (SEO, SEM, social media, email marketing). Model enthusiasm for the company’s product line and brand differentiation. Develop creative promotions and product launch events; adapt quickly to industry and regulatory changes. We are an Equal Opportunity Employer. We welcome applicants regardless of Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other status protected by law.
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–
ConsultNet Technology Services and Solutions Location:
Newton, NJ Position Type:
Contract to Hire Overview
The Director of Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and loyalty. This role oversees all aspects of marketing, including branding, digital marketing, market research analysis, and public relations within the local and national cannabis industry. Key Responsibilities
Operational Oversight: Create and implement comprehensive marketing strategies aligned with business goals and objectives. Team Management: Lead and mentor a team of marketing professionals, fostering creative and collaborative initiatives that support sales and operational campaigns. Strategy Development: Develop and implement effective marketing strategies for brand recognition, customer acquisition, website traffic, communications, product placement, promotional campaigns, and competitor positioning. Brand Management: Establish and enhance brand identity across all marketing channels and customer touchpoints. Campaign Management: Plan and execute marketing campaigns that engage target audiences and drive sales. Digital Marketing: Manage digital marketing efforts, including SEO, SEM, email marketing, and social media marketing. Public Relations: Build and maintain relationships with media outlets, influencers, networking channels, and industry partners to generate positive media coverage and brand exposure. Market Research: Conduct market research to identify trends, customer preferences, and competitive insights. SOP Management: Develop, write, maintain, and update Standard Operating Procedures (SOPs) for all marketing-related activities. Regulatory Compliance: Ensure full compliance with CRC NJ state and federal regulations and standards related to cannabis marketing and allowable advertising campaigns. Cross-Departmental Coordination: Work closely with sales, operations, and finance to ensure marketing strategies align with company objectives. Budget and Resource Management: Develop and manage the allocation of supplies, equipment, staffing, and promotional resources. Safety and Quality Standards: Implement and maintain safety protocols, industry best practices, and quality standards within the marketing department. Performance Monitoring: Continuously monitor, evaluate, and improve the operations and output of the marketing department. Reporting and Communication: Provide regular reports on marketing activities, challenges, and progress to the COO. Industry Awareness: Stay abreast of industry trends, technological advancements, and best practices to enhance marketing efficiency and results. Qualifications
Extensive leadership experience in marketing management, preferably within the cannabis industry or a related field. 5+ years of marketing management experience or a bachelor's degree in business administration, marketing, communications, or a related field (master’s degree preferred). Deep understanding of market penetration, development, product development, diversification, allowable paid advertising, cause marketing, relationship marketing, and internet marketing strategies. Proven ability to lead, manage, and motivate a team. Strong organizational, communication, networking, campaign optimization, and interpersonal skills. Experience in brand development; strategic planning and execution; business development and partnership building; forecasting trends and campaign optimization. Ability to analyze market data to drive product placement, promotions, and customer outreach for increasing market share. A commitment to sound business practices, safety, compliance, and quality standards. Proficiency in marketing software and tools; ability to work in a dynamic, fast-paced environment. Expectations
Uphold the highest standards of integrity, professionalism, and respect. Demonstrate commitment to the company’s mission, values, and goals. Foster a culture of continuous improvement and innovation within the marketing department. Maintain a proactive approach to problem-solving and team management. Encourage constructive feedback and positive collaboration. Pursue initiatives centered on artificial intelligence and automation. Maintain working knowledge of cannabis industry regulations and compliance requirements. Proficiency in digital marketing tools and platforms (SEO, SEM, social media, email marketing). Model enthusiasm for the company’s product line and brand differentiation. Develop creative promotions and product launch events; adapt quickly to industry and regulatory changes. We are an Equal Opportunity Employer. We welcome applicants regardless of Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other status protected by law.
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