NVA General Practice
Field Marketing Specialist - Atlanta metro
NVA General Practice, Atlanta, Georgia, United States, 30383
Overview
Field Marketing Specialist (Temporary)
Atlanta metro Join to apply for the
Field Marketing Specialist - Atlanta metro
role at
NVA General Practice . This 12-month full-time temporary position may convert to permanent based on performance and business needs. Reports to:
Director of Field Marketing, with a dotted line to Field Operations to support alignment across hospital operations and field strategies Within:
General Practice Marketing org, on Field Marketing team Travel:
Up to 50% locally (in-clinic) Location:
Atlanta metro area Base salary:
$50,000 $75,000 per year (salary range noted; benefits eligible) Potential markets include: Tampa / Orlando, FL; Atlanta, GA; Richmond, VA; Charlotte, NC. The Field Marketing Specialist will service a designated market, providing hands-on planning and execution support for NVA General Practice veterinary hospitals to increase pet parent acquisition, satisfaction and retention. The role involves traveling to 1012 hospitals, developing plans, executing local marketing, and leading the implementation of key marketing programs and activities to achieve growth for the assigned hospitals. Responsibilities
Lead the site-level implementation of centralized campaigns and programs Create hospital-specific strategic, multi-channel marketing plans aligned to each hospitals needs and objectives (new pet parent acquisition and client retention) Directly manage assigned hospital social properties, websites, and online reputation; curate content and respond to comments Identify, plan, and activate community-based marketing opportunities (rescues, open houses, groomers, retailers, etc.) Oversee tactical execution, creative organization, and customization (social, toolkits, flyers, content calendars, email, websites, offers, etc.) Develop campaign analytics/measurement and reporting for effective follow-through and decision-making
Qualifications
3+ years in marketing, sales, or direct veterinary hospital experience (veterinary, healthcare, or retail experience strongly preferred) Strong project management, prioritization, organization, communication, and multi-tasking skills Ability to work independently; self-starter with a hands-on approach; willingness to work occasional evenings or weekends (with time in lieu) Strong influencing skills with ability to drive action across teams Passion for the veterinary industry and client experience Experience or willingness to learn M365, client communication tools, Canva, ServiceNow, AllyDVM, Google My Business/Google Analytics, Vetstoria, website management, and clinic PIMS Enthusiasm, positivity, flexibility, and creativity
Benefits
Competitive pay Medical, dental, and vision insurance options Flexible PTO 401k program Employee HSA and FSA Mental health and well-being resources Discounted veterinary services for your familys pet(s) Collaborative team that lives our values and mission Development opportunities, both personally and professionally The role is based in the Atlanta area with frequent travel to assigned hospitals. The company is an equal opportunity employer. Referrals are encouraged and can increase interview chances. About Us
NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. Our 20,000+ team members and 5,000+ veterinarians care for nearly 5 million animals annually by delivering high-quality medicine and services. We value an inclusive workplace where every voice is heard and everyone can be their authentic selves. While fully remote for some functions, we connect daily and gather in person annually to collaborate and grow. Visit GP.NVA.com to learn more. #J-18808-Ljbffr
Field Marketing Specialist (Temporary)
Atlanta metro Join to apply for the
Field Marketing Specialist - Atlanta metro
role at
NVA General Practice . This 12-month full-time temporary position may convert to permanent based on performance and business needs. Reports to:
Director of Field Marketing, with a dotted line to Field Operations to support alignment across hospital operations and field strategies Within:
General Practice Marketing org, on Field Marketing team Travel:
Up to 50% locally (in-clinic) Location:
Atlanta metro area Base salary:
$50,000 $75,000 per year (salary range noted; benefits eligible) Potential markets include: Tampa / Orlando, FL; Atlanta, GA; Richmond, VA; Charlotte, NC. The Field Marketing Specialist will service a designated market, providing hands-on planning and execution support for NVA General Practice veterinary hospitals to increase pet parent acquisition, satisfaction and retention. The role involves traveling to 1012 hospitals, developing plans, executing local marketing, and leading the implementation of key marketing programs and activities to achieve growth for the assigned hospitals. Responsibilities
Lead the site-level implementation of centralized campaigns and programs Create hospital-specific strategic, multi-channel marketing plans aligned to each hospitals needs and objectives (new pet parent acquisition and client retention) Directly manage assigned hospital social properties, websites, and online reputation; curate content and respond to comments Identify, plan, and activate community-based marketing opportunities (rescues, open houses, groomers, retailers, etc.) Oversee tactical execution, creative organization, and customization (social, toolkits, flyers, content calendars, email, websites, offers, etc.) Develop campaign analytics/measurement and reporting for effective follow-through and decision-making
Qualifications
3+ years in marketing, sales, or direct veterinary hospital experience (veterinary, healthcare, or retail experience strongly preferred) Strong project management, prioritization, organization, communication, and multi-tasking skills Ability to work independently; self-starter with a hands-on approach; willingness to work occasional evenings or weekends (with time in lieu) Strong influencing skills with ability to drive action across teams Passion for the veterinary industry and client experience Experience or willingness to learn M365, client communication tools, Canva, ServiceNow, AllyDVM, Google My Business/Google Analytics, Vetstoria, website management, and clinic PIMS Enthusiasm, positivity, flexibility, and creativity
Benefits
Competitive pay Medical, dental, and vision insurance options Flexible PTO 401k program Employee HSA and FSA Mental health and well-being resources Discounted veterinary services for your familys pet(s) Collaborative team that lives our values and mission Development opportunities, both personally and professionally The role is based in the Atlanta area with frequent travel to assigned hospitals. The company is an equal opportunity employer. Referrals are encouraged and can increase interview chances. About Us
NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. Our 20,000+ team members and 5,000+ veterinarians care for nearly 5 million animals annually by delivering high-quality medicine and services. We value an inclusive workplace where every voice is heard and everyone can be their authentic selves. While fully remote for some functions, we connect daily and gather in person annually to collaborate and grow. Visit GP.NVA.com to learn more. #J-18808-Ljbffr