Rocket Innovation Studio
Director, Marketing Measurement
Rocket Innovation Studio, Detroit, Michigan, United States, 48228
Overview
Director, Marketing Measurement
role at
Rocket Innovation Studio . Turn Data Into Decisions. Rocket is seeking a strategic, data-driven Director of Marketing Measurement to elevate how we assess and optimize marketing performance across a diverse portfolio. This senior leadership role designs measurement frameworks, implements analytics tools, and delivers insights that shape executive strategy. You’ll lead a high-performing team and connect brand, consumer and financial data to quantify marketing’s true value. Location: Birmingham, MI.
Responsibilities
Collaborate closely with the marketing leadership team to establish key performance indicators (KPIs) and measurement frameworks, ensuring alignment with overarching business objectives
Evaluate and deploy cutting-edge marketing measurement tools and technologies to augment data collection, analysis and reporting capabilities in line with industry standards
Forge strong partnerships with internal stakeholders to drive consensus on the effectiveness of marketing efforts
Develop and deliver compelling reports, dashboards and presentations that distill marketing performance metrics, actionable insights and strategic recommendations for senior leadership
Drive continuous optimization of marketing strategies and tactics based on data-driven insights, including budget allocation, audience targeting and campaign messaging
Cultivate and empower a high-performing marketing measurement team, guiding mentorship and professional development
Integrate consumer segment analysis, brand perception insights, and consumer value metrics with financial data to quantify the impact of brand-building efforts
About You Minimum Qualifications
Bachelor’s degree in Mathematics, Marketing, Data Analytics, Applied Statistics, Information Technology, or 7+ years of experience in marketing analytics and campaign measurement
3+ years in people leadership
Proficient in data analysis and visualization tools such as SQL, Python, Power BI, Amplitude
Ability to drive alignment and collaboration across cross-functional teams
Expertise in marketing measurement methodologies, tools and technologies
Strong analytical skills with the ability to analyze complex datasets, draw actionable conclusions, and communicate findings effectively
Excellent presentation and communication skills with the ability to influence and inspire senior leadership
Preferred Qualifications
Master’s degree in Marketing, Business, Statistics, Economics, or related field
7+ years of experience in marketing analytics and campaign measurement
3+ years in people leadership
Experience in consulting or agency environments supporting enterprise-level marketing analytics
Experience mentoring and developing team members
Familiarity with the financial services industry
Extensive knowledge of supported business domains
Experience designing and implementing incrementality testing frameworks
Proven success in connecting marketing performance to financial outcomes, including ROI and customer lifetime value
Hands-on experience with customer segmentation, brand tracking, and consumer behavior analytics
Familiarity with media mix modeling and forecasting techniques
Ability to influence cross-functional teams and drive adoption of measurement best practices
What You’ll Get We offer health benefits and support for you and your family, with perks to help you live your best life. Check out our full list of Benefits and Perks.
About Us Rocket is a Detroit-based company providing simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, Rocket Mortgage, founded in 1985. Today, we’re a publicly traded company involved in various industries, including mortgages, fintech, and real estate. We’re committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth and benefits. This job description is an outline of the primary responsibilities and may be modified at any time. Decisions related to employment are not based on protected characteristics. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring accommodations should contact Careers@myrocketcareer.com.
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role at
Rocket Innovation Studio . Turn Data Into Decisions. Rocket is seeking a strategic, data-driven Director of Marketing Measurement to elevate how we assess and optimize marketing performance across a diverse portfolio. This senior leadership role designs measurement frameworks, implements analytics tools, and delivers insights that shape executive strategy. You’ll lead a high-performing team and connect brand, consumer and financial data to quantify marketing’s true value. Location: Birmingham, MI.
Responsibilities
Collaborate closely with the marketing leadership team to establish key performance indicators (KPIs) and measurement frameworks, ensuring alignment with overarching business objectives
Evaluate and deploy cutting-edge marketing measurement tools and technologies to augment data collection, analysis and reporting capabilities in line with industry standards
Forge strong partnerships with internal stakeholders to drive consensus on the effectiveness of marketing efforts
Develop and deliver compelling reports, dashboards and presentations that distill marketing performance metrics, actionable insights and strategic recommendations for senior leadership
Drive continuous optimization of marketing strategies and tactics based on data-driven insights, including budget allocation, audience targeting and campaign messaging
Cultivate and empower a high-performing marketing measurement team, guiding mentorship and professional development
Integrate consumer segment analysis, brand perception insights, and consumer value metrics with financial data to quantify the impact of brand-building efforts
About You Minimum Qualifications
Bachelor’s degree in Mathematics, Marketing, Data Analytics, Applied Statistics, Information Technology, or 7+ years of experience in marketing analytics and campaign measurement
3+ years in people leadership
Proficient in data analysis and visualization tools such as SQL, Python, Power BI, Amplitude
Ability to drive alignment and collaboration across cross-functional teams
Expertise in marketing measurement methodologies, tools and technologies
Strong analytical skills with the ability to analyze complex datasets, draw actionable conclusions, and communicate findings effectively
Excellent presentation and communication skills with the ability to influence and inspire senior leadership
Preferred Qualifications
Master’s degree in Marketing, Business, Statistics, Economics, or related field
7+ years of experience in marketing analytics and campaign measurement
3+ years in people leadership
Experience in consulting or agency environments supporting enterprise-level marketing analytics
Experience mentoring and developing team members
Familiarity with the financial services industry
Extensive knowledge of supported business domains
Experience designing and implementing incrementality testing frameworks
Proven success in connecting marketing performance to financial outcomes, including ROI and customer lifetime value
Hands-on experience with customer segmentation, brand tracking, and consumer behavior analytics
Familiarity with media mix modeling and forecasting techniques
Ability to influence cross-functional teams and drive adoption of measurement best practices
What You’ll Get We offer health benefits and support for you and your family, with perks to help you live your best life. Check out our full list of Benefits and Perks.
About Us Rocket is a Detroit-based company providing simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, Rocket Mortgage, founded in 1985. Today, we’re a publicly traded company involved in various industries, including mortgages, fintech, and real estate. We’re committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth and benefits. This job description is an outline of the primary responsibilities and may be modified at any time. Decisions related to employment are not based on protected characteristics. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring accommodations should contact Careers@myrocketcareer.com.
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