Blue Sky Plumbing, Heating, Cooling & Electric
Marketing Opportunity Specialist
Blue Sky Plumbing, Heating, Cooling & Electric, Denver, Colorado, United States, 80285
Overview
Blue Sky Plumbing, Heating, Cooling & Electric provided pay range
This range is provided by Blue Sky Plumbing, Heating, Cooling & Electric. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$60,000.00/yr - $80,000.00/yr
Role Overview The Marketing Opportunity Specialist is a performance-focused team member responsible for optimizing digital marketing efforts including PPC, paid social, SEO, and website changes, based on real-time business needs. This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing is proactively adjusting to fill available capacity and meet call volume targets.
This role blends marketing strategy, campaign coordination, and tactical execution support. Success will be measured by how well marketing activities generate qualified leads, align with business capacity, and deliver ROI.
Key Responsibilities Performance Marketing Alignment
Partner daily with operations leaders (service, sales, install, CX, etc.) to identify gaps in capacity and volume
Surface real-time needs and translate them into actionable digital marketing tactics (e.g., paid search, paid social, retargeting, geo-targeting)
Monitor call volume, lead quality, and campaign pacing in partnership with the analytics team to recommend adjustments
Campaign Coordination & Execution
Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability
Work with internal stakeholders to prioritize campaigns and communicate urgency to paid media, SEO, and web development teams
Collaborate on A/B tests and offer strategy with paid media vendors or internal buyers
Website & SEO Impact
Request and track updates to key website pages to drive conversions and improve user experience
Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent
Monitor and escalate issues affecting conversion paths (e.g., broken CTAs, poor load times, inaccurate messaging)
Cross-Functional Communication
Serve as liaison between marketing and operations—closing the loop with business units on campaign outcomes
Keep internal stakeholders informed about campaign timelines, performance, and next steps
Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals
Measurement & Accountability
Track key KPIs, including:
Daily lead volume by channel
Lead-to-book rate and call center conversion trends
Campaign ROI and cost-per-lead metrics
Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team
Requirements
2 years of experience in marketing coordination, digital media, or business operations
Experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads) strongly preferred
Understanding of SEO, basic web structure, and CRO principles
Excellent communicator who thrives in cross-functional settings
Highly organized and detail-oriented; comfortable working in fast-paced environments
Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)
Benefits Why Hoffmann Brothers Solutions Group At HB Solutions Group, we know our people are the driving force behind our success. That\'s why we offer industry-leading benefits, including:
Health, dental, & vision insurance premiums for the employee and any eligible family members
Matching 401K Retirement program
1 Day Work From Home
15 Paid Time Off Days
9 paid holidays
Referral Program
Employee Discounts plus Friends & Family
We believe in promoting from within and there are many areas to advance in our company
Other
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
Get notified about new Marketing Specialist jobs in Denver, CO.
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This range is provided by Blue Sky Plumbing, Heating, Cooling & Electric. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$60,000.00/yr - $80,000.00/yr
Role Overview The Marketing Opportunity Specialist is a performance-focused team member responsible for optimizing digital marketing efforts including PPC, paid social, SEO, and website changes, based on real-time business needs. This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing is proactively adjusting to fill available capacity and meet call volume targets.
This role blends marketing strategy, campaign coordination, and tactical execution support. Success will be measured by how well marketing activities generate qualified leads, align with business capacity, and deliver ROI.
Key Responsibilities Performance Marketing Alignment
Partner daily with operations leaders (service, sales, install, CX, etc.) to identify gaps in capacity and volume
Surface real-time needs and translate them into actionable digital marketing tactics (e.g., paid search, paid social, retargeting, geo-targeting)
Monitor call volume, lead quality, and campaign pacing in partnership with the analytics team to recommend adjustments
Campaign Coordination & Execution
Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability
Work with internal stakeholders to prioritize campaigns and communicate urgency to paid media, SEO, and web development teams
Collaborate on A/B tests and offer strategy with paid media vendors or internal buyers
Website & SEO Impact
Request and track updates to key website pages to drive conversions and improve user experience
Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent
Monitor and escalate issues affecting conversion paths (e.g., broken CTAs, poor load times, inaccurate messaging)
Cross-Functional Communication
Serve as liaison between marketing and operations—closing the loop with business units on campaign outcomes
Keep internal stakeholders informed about campaign timelines, performance, and next steps
Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals
Measurement & Accountability
Track key KPIs, including:
Daily lead volume by channel
Lead-to-book rate and call center conversion trends
Campaign ROI and cost-per-lead metrics
Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team
Requirements
2 years of experience in marketing coordination, digital media, or business operations
Experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads) strongly preferred
Understanding of SEO, basic web structure, and CRO principles
Excellent communicator who thrives in cross-functional settings
Highly organized and detail-oriented; comfortable working in fast-paced environments
Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)
Benefits Why Hoffmann Brothers Solutions Group At HB Solutions Group, we know our people are the driving force behind our success. That\'s why we offer industry-leading benefits, including:
Health, dental, & vision insurance premiums for the employee and any eligible family members
Matching 401K Retirement program
1 Day Work From Home
15 Paid Time Off Days
9 paid holidays
Referral Program
Employee Discounts plus Friends & Family
We believe in promoting from within and there are many areas to advance in our company
Other
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
Get notified about new Marketing Specialist jobs in Denver, CO.
#J-18808-Ljbffr