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Livemomentous

Senior GTM & Product Marketing Manager

Livemomentous, Park City, Utah, United States, 84060

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Company Overview

Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. Momentous works with leading scientists and athletes to create products that help customers be their best. What we’re proud of: Best in the field.

We have built an advanced network of world-renowned experts in human performance. Trusted and used by the best.

We work with more than 150 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams. Push what’s possible.

We were named to the Inc. 5000 list as one of the fastest-growing companies in the US in 2023 and 2024 (ranked #345 in 2024).

Position Summary

This role leads the development and execution of the go-to-market (GTM) strategy and product marketing for new product launches, ensuring cross-functional alignment, driving product adoption, and amplifying Momentous’ brand and positioning. The role defines strategic product positioning, enables successful launches, and drives adoption and growth of products. It will oversee and optimize daily operations, partnering with the SVP of Marketing to streamline processes, enhance efficiency, and move key business initiatives forward. The role requires a project manager with strong drive and business acumen who can operate across the organization and serve as a servant leader to see projects through to completion. It supports Momentous’ mission of democratizing high performance by ensuring teams use best-in-class practices to deliver to customers. The ideal candidate blends strategic thinking, product expertise, and hands-on execution, and reports directly to the SVP of Marketing.

Responsibilities Go-To-Market (GTM) Strategy Development & Execution

Lead the marketing end-to-end GTM strategy and execution for all new product launches, ensuring alignment with company vision, goals, and audience needs

Define key messaging, value propositions, and positioning for new products, collaborating with the Executive leadership team and cross-functional partners

Develop comprehensive launch plans with timelines, deliverables, and marketing materials, including product angles, messaging, and copy

Product Marketing & Positioning

Own product positioning and narrative to differentiate products across the portfolio

Conduct market research, competitive analysis, and customer feedback to refine messaging

Ensure product features and value propositions align with market demand and regulatory requirements

Collaborate with Ecommerce and Retention teams to build customer product journeys that support habit formation

Cross-functional Collaboration & Alignment

Serve as a key liaison between the executive team and other departments for GTM, launches, and initiatives

Coordinate with Product, High Performance, Operations, Marketing, Ecomm, Amazon, Team Sales, Retail, and Customer Success

Develop product training with People & Culture, Marketing, and High Performance teams

Work with Ecommerce and Marketing to build targeted campaigns for lead generation and product awareness

Collaborate with Strategic Sales & Retail to drive product adoption and revenue

Partner with Data & Analytics to monitor metrics and suggest improvements

Manage special projects and key initiatives as needed by leadership

Brand & Product Evangelism

Promote Momentous’ products internally and externally through events, PR, and media outreach

Support Executive Leadership

Assist in defining strategic initiatives to drive growth

Gather data and prepare reports to support decision-making

Translate high-level strategies into actionable plans

Develop Operational Processes & Workflows

Optimize operational processes and workflows

Identify and address inefficiencies to improve productivity and reduce costs

Define operational goals aligned with the company’s strategic vision

Monitor KPIs to track the effectiveness of initiatives

Qualifications Bachelor’s Degree with 8–12 years in project management, management consulting, product marketing, GTM strategy, digital marketing, or related roles

Proven ability to balance operations and implement strategic/innovative solutions

Strong strategic thinking, problem-solving, and project management skills with the ability to multitask in a fast-paced environment

Excellent communication skills (written, presentation, interpersonal) with cross-functional collaboration

Background in consumer products, ideally in wellness, health, or performance industries

Experience in fast-paced, cross-functional environments with Product, Sales, Marketing, Ecomm, Operations, Data & Analytics, and Customer Success

Hands-on experience in positioning, messaging, and driving consumer awareness for new products

Ability to distill complex product information into clear, compelling messaging for diverse audiences

Proficient in analyzing data to derive product performance insights

Ability to synthesize data into stories that engage stakeholders and support decision-making

Deep understanding of customer behavior, market trends, and competitive landscapes

Entrepreneurial mindset with a bias toward action

Passion for a high-performance lifestyle

Perks & Benefits Unlimited PTO

$1,000 annual perks program to support a high-performance lifestyle

Generous observed holidays (17 days of office closure in 2025)

Finish Line Fridays – finish at 3:00pm every Friday

Access to Momentous products and merchandise

Location

This is a hybrid role based out of our Park City headquarters.

Equal Employment Opportunity

Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives, and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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