Albany Symphony
Overview
Sales and Marketing Manager
at
Albany Symphony
is responsible for administering all marketing and digital content for the Albany Symphony. Working closely with the Albany Symphony staff, Board members, consultants, and key vendors, the manager’s primary goals are meeting/exceeding subscription, single ticket, and group sales goals and increasing public visibility of the Symphony’s offerings and values. The ideal candidate is knowledgeable about the performing arts, ideally orchestras, and skilled at managing social channels and creating content to target specific audiences. The ideal candidate will have strong communication abilities, strategic thinking, and a flexible, can-do attitude to utilize and grow the variety of tools at their disposal. The position requires occasional evening and weekend hours including working Albany Symphony performances and events. This is a full-time position reporting to the Executive Director. The Albany Symphony welcomes candidates who represent diverse communities and perspectives.
Duties and Responsibilities
Marketing and Communications: Manage the Albany Symphony’s annual calendar of sales and marketing deadlines; take direction from the Executive Director and marketing strategists, including Board and Audience Development Committee, to implement all aspects of marketing; long-term vision and day-to-day marketing tasks; assist in tracking marketing budget including expenses and sales.
Advertising and Sales: Drive execution of all ticket sales marketing plans for series, special and educational offerings with appropriate staff, Audience Development Committee, key vendors (designers, printers, telemarketers) and media partners (print, direct mail, list, broadcast, etc.); enhance group sales through education and community engagement and corporate engagement strategies; build out membership programs including Crescendo Club; sell ads for program books; identify and target new audiences; provide regular sales and marketing updates to the Audience Development Committee; oversee part-time Box Office Representatives and provide back-up support as needed.
Organization of Content, Collateral, and Brand Assets: Update website with support from the Development Communications Manager; maximize SEO across web, YouTube, Spotify, and Meta channels; oversee content creation vendors and aid in design, editing and production of marketing collateral and PR pieces (print ads, radio, postcards, flyers, brochures, newsletters, and other print/online content); update social channels and generate/coordinate new advertising and organic content for social and archival purposes.
Publications and Collaboration: Provide assets and support to public relations strategist and associated media entities; coordinate with record companies and artists to maximize the Albany Symphony’s digital reach; build civic relationships with regional partners; support other colleagues with on-site assignments at concerts and events; other duties as assigned.
Skills and Qualifications
Equivalent of Bachelor’s degree and 2 years marketing, content creation, and sales experience
Knowledgeable and passionate about the arts with direct knowledge of and experience with orchestral music
Demonstrated skills with graphic design, content creation, and digital & social media
Brand development and management
Skilled with social media platforms, ticketing database, and email marketing software
Experience building, executing, and overseeing a marketing plan and budget
Proven track record of increasing audience engagement and ticket sales
Strong interpersonal skills with an ability to work well with people across a diverse patron base
Strong project management and organizational skills and attention to detail
Ability to think quickly and solve problems creatively
Compensation and Benefits Salary is $48,000 to $52,000 commensurate with experience. This position is eligible for bonus compensation if sales goals are exceeded. Health and dental insurance, voluntary participation in 403(b) retirement program (three vesting schedule for organization contributions), complimentary concert tickets, CDTA transportation pass, access to professional development resources through various Capital Region chambers of commerce and League of American Orchestras. PTO package, and twelve (12) paid holidays. Hybrid schedule possible depending on location and experience.
To Apply Submit via email résumé and cover letter outlining your interest in this position to emilyfe@albanysymphony.com. Put “Sales and Marketing Manager” and your name in the subject line.
About the Albany Symphony Under Music Director David Alan Miller, the Albany Symphony is an orchestra dedicated to celebrating our living musical heritage and the music of our time. Through brilliant live performances, innovative educational programs, and engaging cultural events, the Albany Symphony is committed to serving a broad and diverse community. Based in the New York Capital Region, the Albany Symphony has won numerous national and local awards and recognition for its adventurous programming, recording projects (including two GRAMMY awards), composer residencies, and in-school programs. The Albany Symphony’s current operating budget is $3.1 million with a growing portion of revenue from subscription and group sales.
Details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
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at
Albany Symphony
is responsible for administering all marketing and digital content for the Albany Symphony. Working closely with the Albany Symphony staff, Board members, consultants, and key vendors, the manager’s primary goals are meeting/exceeding subscription, single ticket, and group sales goals and increasing public visibility of the Symphony’s offerings and values. The ideal candidate is knowledgeable about the performing arts, ideally orchestras, and skilled at managing social channels and creating content to target specific audiences. The ideal candidate will have strong communication abilities, strategic thinking, and a flexible, can-do attitude to utilize and grow the variety of tools at their disposal. The position requires occasional evening and weekend hours including working Albany Symphony performances and events. This is a full-time position reporting to the Executive Director. The Albany Symphony welcomes candidates who represent diverse communities and perspectives.
Duties and Responsibilities
Marketing and Communications: Manage the Albany Symphony’s annual calendar of sales and marketing deadlines; take direction from the Executive Director and marketing strategists, including Board and Audience Development Committee, to implement all aspects of marketing; long-term vision and day-to-day marketing tasks; assist in tracking marketing budget including expenses and sales.
Advertising and Sales: Drive execution of all ticket sales marketing plans for series, special and educational offerings with appropriate staff, Audience Development Committee, key vendors (designers, printers, telemarketers) and media partners (print, direct mail, list, broadcast, etc.); enhance group sales through education and community engagement and corporate engagement strategies; build out membership programs including Crescendo Club; sell ads for program books; identify and target new audiences; provide regular sales and marketing updates to the Audience Development Committee; oversee part-time Box Office Representatives and provide back-up support as needed.
Organization of Content, Collateral, and Brand Assets: Update website with support from the Development Communications Manager; maximize SEO across web, YouTube, Spotify, and Meta channels; oversee content creation vendors and aid in design, editing and production of marketing collateral and PR pieces (print ads, radio, postcards, flyers, brochures, newsletters, and other print/online content); update social channels and generate/coordinate new advertising and organic content for social and archival purposes.
Publications and Collaboration: Provide assets and support to public relations strategist and associated media entities; coordinate with record companies and artists to maximize the Albany Symphony’s digital reach; build civic relationships with regional partners; support other colleagues with on-site assignments at concerts and events; other duties as assigned.
Skills and Qualifications
Equivalent of Bachelor’s degree and 2 years marketing, content creation, and sales experience
Knowledgeable and passionate about the arts with direct knowledge of and experience with orchestral music
Demonstrated skills with graphic design, content creation, and digital & social media
Brand development and management
Skilled with social media platforms, ticketing database, and email marketing software
Experience building, executing, and overseeing a marketing plan and budget
Proven track record of increasing audience engagement and ticket sales
Strong interpersonal skills with an ability to work well with people across a diverse patron base
Strong project management and organizational skills and attention to detail
Ability to think quickly and solve problems creatively
Compensation and Benefits Salary is $48,000 to $52,000 commensurate with experience. This position is eligible for bonus compensation if sales goals are exceeded. Health and dental insurance, voluntary participation in 403(b) retirement program (three vesting schedule for organization contributions), complimentary concert tickets, CDTA transportation pass, access to professional development resources through various Capital Region chambers of commerce and League of American Orchestras. PTO package, and twelve (12) paid holidays. Hybrid schedule possible depending on location and experience.
To Apply Submit via email résumé and cover letter outlining your interest in this position to emilyfe@albanysymphony.com. Put “Sales and Marketing Manager” and your name in the subject line.
About the Albany Symphony Under Music Director David Alan Miller, the Albany Symphony is an orchestra dedicated to celebrating our living musical heritage and the music of our time. Through brilliant live performances, innovative educational programs, and engaging cultural events, the Albany Symphony is committed to serving a broad and diverse community. Based in the New York Capital Region, the Albany Symphony has won numerous national and local awards and recognition for its adventurous programming, recording projects (including two GRAMMY awards), composer residencies, and in-school programs. The Albany Symphony’s current operating budget is $3.1 million with a growing portion of revenue from subscription and group sales.
Details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
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