Affirm
Product Marketing Lead, B2B Strategic Partnerships
Join to apply for the
Product Marketing Lead, B2B Strategic Partnerships
role at
Affirm .
Overview Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership.
This is an individual contributor role.
What You’ll Do
Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. Craft compelling value propositions, develop segmentation strategies, align cross-functional stakeholders, and measure launch success. Analyze data to uncover insights that inform segmentation, positioning, and refine product marketing strategies.
Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants. Translate product vision into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to cross-functional projects. Manage multiple high-priority initiatives, anticipate risks, and maintain momentum through thoughtful planning and execution.
Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions aligned with company objectives.
Collaborate Across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve dependencies, and ensure tight alignment on GTM plans and product initiatives.
Be a Culture Carrier: Champion Affirm’s values and culture, fostering collaboration, transparency, and innovation within the team and across the organization. Promote open communication and encourage others to innovate.
What We’re Looking For
5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
Proven track record of leading product launches and driving GTM strategy that delivers business results.
Strategic thinker with strong business acumen, able to connect customer needs, market trends, and product development.
Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Proven ability to collaborate and influence cross-functionally.
Outstanding prioritization and project management skills, balancing short-term execution with long-term strategy.
Creative problem-solver who’s not afraid to iterate quickly and champion innovative solutions.
If you’re excited about the challenge of building the best financial products and driving innovation at scale, we’d love to hear from you!
Please note that visa sponsorship is not available for this position.
Pay Grade - K
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure based on location, experience, and job-related skills. Base pay is part of a total compensation package that may include equity rewards, stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is proud to be a remote-first company. The majority of our roles are remote and you can work almost anywhere within the country of employment. Some roles may require working from an Affirm office.
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - stipends for technology, food, lifestyle needs, and family forming expenses
Time off - vacation and holiday schedules to rest and recharge
ESPP - Employee stock purchase plan with discount
We’re committed to an inclusive interview experience for all, and we provide reasonable accommodations during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Affirm will consider qualified applicants with arrest and conviction records in accordance with local laws.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the collection, processing, use, and storage of your personal information as described therein.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Referrals increase your chances of interviewing at Affirm. Get notified about new Product Marketing Specialist jobs in Cleveland, OH.
#J-18808-Ljbffr
Product Marketing Lead, B2B Strategic Partnerships
role at
Affirm .
Overview Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership.
This is an individual contributor role.
What You’ll Do
Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. Craft compelling value propositions, develop segmentation strategies, align cross-functional stakeholders, and measure launch success. Analyze data to uncover insights that inform segmentation, positioning, and refine product marketing strategies.
Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants. Translate product vision into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to cross-functional projects. Manage multiple high-priority initiatives, anticipate risks, and maintain momentum through thoughtful planning and execution.
Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions aligned with company objectives.
Collaborate Across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve dependencies, and ensure tight alignment on GTM plans and product initiatives.
Be a Culture Carrier: Champion Affirm’s values and culture, fostering collaboration, transparency, and innovation within the team and across the organization. Promote open communication and encourage others to innovate.
What We’re Looking For
5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
Proven track record of leading product launches and driving GTM strategy that delivers business results.
Strategic thinker with strong business acumen, able to connect customer needs, market trends, and product development.
Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Proven ability to collaborate and influence cross-functionally.
Outstanding prioritization and project management skills, balancing short-term execution with long-term strategy.
Creative problem-solver who’s not afraid to iterate quickly and champion innovative solutions.
If you’re excited about the challenge of building the best financial products and driving innovation at scale, we’d love to hear from you!
Please note that visa sponsorship is not available for this position.
Pay Grade - K
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure based on location, experience, and job-related skills. Base pay is part of a total compensation package that may include equity rewards, stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is proud to be a remote-first company. The majority of our roles are remote and you can work almost anywhere within the country of employment. Some roles may require working from an Affirm office.
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - stipends for technology, food, lifestyle needs, and family forming expenses
Time off - vacation and holiday schedules to rest and recharge
ESPP - Employee stock purchase plan with discount
We’re committed to an inclusive interview experience for all, and we provide reasonable accommodations during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Affirm will consider qualified applicants with arrest and conviction records in accordance with local laws.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the collection, processing, use, and storage of your personal information as described therein.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Referrals increase your chances of interviewing at Affirm. Get notified about new Product Marketing Specialist jobs in Cleveland, OH.
#J-18808-Ljbffr