Overview
Associate Director, DTP Marketing - HIV Treatment
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader and are seeking a candidate who will contribute to an inclusive environment and drive high performance. Join Gilead and help create possible, together.
Responsibilities
- Assists in the development of US HIV Direct-to-Patient strategy for BIKTARVY and Gilead HIV portfolio.
- Develops and executes DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials and optimizes execution and success of the brand.
- Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
- Leads market research and leverages multiple data sources to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.
- Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.
- Actively manages media budget targets for assigned programs.
- Gains approval for marketing materials through internal review process including management reviews and secures final production.
- Works cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets to identify synergies and optimize overall efforts.
- Leads or serves as a key project team member on cross-functional projects with high visibility to senior management.
- Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.
Basic Qualifications
- High School Degree and Fourteen Years’ Experience
- OR Associate’s degree and Twelve Years Experience
- OR Bachelor's Degree and Ten Years’ Experience
- OR Masters' Degree and Eight Years’ Experience
- OR PhD and Two Years’ Experience
Preferred Qualifications
- 8+ years of pharmaceutical/biotech industry experience
- A minimum of 4-6 years in product marketing or advertising focused on consumers or patients
- Bachelor’s degree in marketing or related fields required
- Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management
- Ability to analyze customer insights; understand market dynamics and connect tactics with customer engagement objectives
- Excellent people skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration and teamwork
- Excellent communications skills with an ability to effectively communicate both orally and written
- Willingness to travel up to 20%, attend conferences, market research, meetings with key stakeholders
Salary, Benefits and Employment Details
The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. The actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary by role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
For Additional Benefits Information, visit the Gilead Careers compensation, benefits and wellbeing page. Eligible employees may participate in benefit plans, subject to plan terms and conditions.
Gilead Sciences Inc. is committed to equal employment opportunities for all employees and applicants. Employment decisions are made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics. Reasonable accommodation requests may be directed to
Additional Information
For current Gilead employees and contractors, please apply via the Internal Career Opportunities portal in Workday.
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