Overview
Join to apply for the Senior Product Marketing Manager role at Relay .
Our mission is to increase the success rate of small businesses. Relay is the all-in-one, collaborative money management platform focused on employer SMBs and their finance function. We help SMBs be ‘on the money’ by delivering a human-centric customer experience. We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth — driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling. Applicants must be located in the San Francisco Bay Area.
This role is ideal for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market. You’ll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth. From early ideation to product launch, you’ll shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence. You won’t just support GTM — you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value.
What You’ll Be Doing
- Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
- Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements
- Go-to-Market Planning: Develop and own GTM strategies for new features, product launches, and key initiatives across product lines. Ensure launches are informed by customer needs and tied to measurable business outcomes
- Customer & Competitive Insights: Lead research to understand user needs, use cases, and market trends. Translate insights into positioning and messaging across the customer journey and marketing channels
- Cross-Functional Collaboration: Work with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to align on goals and create cohesive customer experiences
- Project Management: Lead product launches cross-functionally to hit targets and enable internal teams on time
Who You Are
- 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with SMB experience
- Proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
- Data-driven storyteller who crafts narratives that resonate with and influence stakeholders and customers
- Customer champion who translates insights into messaging and positioning
- Trusted voice of the customer when they’re not in the room
- Exceptional project management skills with cross-functional influence to meet objectives and deadlines
- Metrics-driven with defined KPIs and partnership with Data to produce high-quality progress reports
- Thrives in fast-paced environments with a strong ownership mindset
Our Commitment to You
- Competitive salary and meaningful equity: Relay employees are owners, with equity and a competitive salary
- Comprehensive health benefits: medical, dental, vision, with flexible Spending Accounts for you and dependents
- Flexible vacation and time off: 15 vacation days and 5 flex days, plus extra time off during year-end holidays
- Parental leave with top-up: 12 weeks off with 100% salary top-up for all full-time employees, regardless of location
- Remote work environment: primarily remote role with occasional visits to the Toronto office; travel and accommodations are covered
- Dog-friendly space: 100% floof-friendly
- Personal and professional growth: ongoing feedback, mentorship, and coaching
- Top-tier equipment: Mac-first environment with ergonomic setups
- Social connection: annual company-wide events and team activities
Interview Process
- Stage 1: 30-minute Google Meet with Talent team
- Stage 2: 45-minute Google Meet with Director, Product Marketing
- Stage 3: 30-minute Google Meet with Leadership
- Stage 4: Take-home case study followed by 60-minute Google Meet
What’s Important To Us
Relay is committed to diversity and inclusion. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will provide accommodations at any hiring stage upon request.
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