Base pay range
$96,000.00/yr - $186,000.00/yr
Position Summary
Product Marketing Manager, Search Ads – Walmart Connect
As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable Walmart suppliers and Marketplace sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data.
We are seeking an experienced Product Marketing Manager for the growing suite of advertising products. In this role, you will own go-to-market for Walmart Sponsored Search advertising solutions, with a focus on growing Marketplace seller awareness. You will develop market and product strategies, create resonant product positioning and messaging, define and execute go-to-market strategies, and enable sales teams. You will play a pivotal role in driving market success and adoption of our products.
The ideal candidate is a well-motivated leader who can establish product strategies that serve market needs and has a track record of launching features into the market. They thrive in diverse, cross-functional environments, synthesizing information from multiple sources to develop actionable insights that drive strategic decision-making and support product development. Experience working on search platforms or Sponsored Products and an understanding of the AdTech ecosystem is preferred.
You’ll make an impact by:
- Driving product adoption and usage by providing effective product launch strategy and support
- Leading market assessment, quantitative analysis, qualitative feedback, and representing the voice of the market internally with Product Management and other cross-functional teams
- Collaborating with Product Management to define the vision, strategic direction and priorities for Walmart Connect’s product offering
- Identifying market opportunities; building data- and audience-driven product marketing strategy and developing a business case with product teams and sales
- Creating MRDs (marketing requirement docs) and go-to-market plans, collaborating with cross-functional teams to define product priorities
- Developing product narrative and materials (case studies, pitch decks, blog posts, help center articles, best practice guides, and other customer collateral)
- Planning and leading cross-functional efforts to drive alpha and beta tests to validate product-market fit and gather advertiser feedback
- Developing product positioning and messaging that differentiates our product suite
- Leading sales enablement efforts, partnering closely with marketing and training teams
- Driving adoption of products and ensuring best practices
- Providing thought leadership on market and competitive trends
- Advocating for the voice of the customer
Requirements and qualifications
Preferred Qualifications
- 5+ years of experience in product marketing and 2+ years of experience in digital advertising
- Solid understanding of digital advertising, especially search advertising
- Proven ability to form relationships and partner with cross-functional teams for alignment and execution across product management, marketing, and sales
- Ability to thrive in a fast-paced environment and enjoy empowerment
- Exceptional written and verbal communication skills
- Analytical and data-driven with strong strategic thinking
- Experience with influencing business leaders and gaining buy-in
At Walmart, we offer competitive pay and performance-based bonuses, plus benefits including medical, vision, dental, 401(k), stock purchase, paid time off, and additional programs such as education benefits and various leave policies. Specific eligibility and plan terms apply by location and job classification.
Location
Primary location: 850 Cherry Avenue, San Bruno, CA , United States of America
Senioriy level
- Mid-Senior level
Employment type
- Full-time
Job function
- Management
- Advertising Services