Overview
Community Engagement Manager | Social, Creator, & Partnership
Base pay range: $100,000.00/yr - $156,000.00/yr
Location: This role will be based in San Francisco, Sunnyvale, Mountain View, New York City, Chicago, or Omaha. The work arrangement is hybrid, combining remote work and in-office days as determined by business needs.
About LinkedIn
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. We’re committed to investing in employee growth and fostering a culture built on trust, care, inclusion, and fun.
Job Description
This role leads real-time engagement and audience development across our social channels, serving as the connective tissue between the brand and the people who interact with it daily. You will drive day-to-day engagement strategy, manage proactive and reactive social responses, and partner with cross-functional teams to amplify our brand voice in moments that matter.
Responsibilities
- Community Engagement Strategy: Lead real-time engagement across priority social channels (LinkedIn, Meta, Reddit, TikTok), ensuring relevance, authenticity, and agility in cultural, industry, and trending moments.
- Tone of Voice & Moderation: Define and evolve community response guidelines with Brand, Legal, and Communications teams. Manage tone, quality, and consistency of all interactions.
- Crisis & Issue Escalation: Develop systems to flag and escalate sensitive issues and feedback trends. Partner with Legal, Communications, and Customer Support to respond thoughtfully and swiftly.
- Creator & Community Partner Collaboration: Engage with creators and power users to surface content, amplify conversation, and deepen relationships to strengthen brand advocacy.
- Channel Health & Reporting: Track sentiment, engagement volume, response time, and trends. Provide insights to social, brand, and product teams to inform content and strategy.
- Social Listening & Feedback Looping: Use social listening tools to identify themes and unmet needs, feeding insights into marketing, content, and product development. Identify opportunities for automation and efficiency.
- Social & Moderation Agency Management: Lead coordination with agencies, including onboarding, training, and tracking of requests across moderation, listening, engagement, and reporting.
- Tooling & Workflow Optimization: Collaborate to evolve tools, tagging systems, templates, and escalation protocols for speed and scale.
- Cross-Functional Collaboration: Work with broader Social, Marketing, Communications, Legal, and Customer Support teams to align engagement with campaigns and brand objectives.
- Budget Management: Oversee the engagement budget and partner with stakeholders on vendor contracts and resource planning.
Qualifications
Basic Qualifications
- BA/BS degree or equivalent working experience
- 5+ years in social media management, community engagement, or digital marketing with real-time content and audience interaction
- Experience with CRM, social listening, publishing and community management platforms (e.g., Sprinklr, Tubular, Brandwatch, Sprout, Khoros)
- 3+ years of experience with platform norms and engagement best practices on LinkedIn, Meta, TikTok, and Reddit
- 3+ years of project management and organizational skills
Preferred Qualifications
- Experience in global or matrixed organizations managing B2B and B2C communities across diverse markets
- Background in paid media, creator marketing, crisis communications, or culturally relevant brand campaigns
- Strong ability to build high-trust communities, manage brand risk, and navigate social crisis scenarios
- Proven track record of developing and scaling social response strategies and brand voice management
- Experience collaborating with Legal, Communications, Brand, and Product teams on messaging and risk mitigation
- Excellent written and verbal communication skills with ability to capture brand voice on public channels
Benefits & Equal Opportunity
LinkedIn is committed to fair and equitable compensation practices. The total compensation package may include annual performance bonus, stock, benefits, and other incentive plans. For more information, visit
Equal Opportunity Statement
LinkedIn is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We are committed to an inclusive and accessible experience for all job seekers. If you need an accommodation, contact with the requested accommodation.
Reasonable accommodations are described and provided according to policy. A request will be responded to within three business days.
LinkedIn will not discriminate against applicants for discussing pay. Information sharing is controlled to ensure compliance with policy and legal requirements.
Job Listings
Senior roles related to communications and engagement are posted periodically; referrals may appear to highlight related opportunities.
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