Everlane, Inc.
Sr. Manager of E-commerce San Francisco, CA
Everlane, Inc., San Francisco, California, United States, 94199
Overview
Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, use premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. The Ecommerce team delivers a premium, seamless digital experience from homepage to checkout, collaborating closely with Merchandising, Marketing, Creative, and Product to launch new collections, optimize site performance, and elevate how customers discover and shop. We are a small but mighty, insight-led team focused on building a best-in-class experience for the modern, conscious consumer.
Role Senior Ecommerce Manager — you will lead the strategy and execution of Everlane’s digital merchandising and category performance across our ecommerce platform. You will own the end-to-end customer experience across key categories, using data, intuition, and market insights to drive revenue, enhance product storytelling, and elevate site experience. You will shape merchandising strategies that connect product, creative, and marketing, ensuring our assortment is represented with clarity, intent, and a strong point of view. You will collaborate cross-functionally with Merchandising, Product, Creative, and Marketing to align on seasonal priorities, product launches, content needs, and promotional moments. You will also play a key role in our ongoing Shopify evolution, testing new functionality and optimizing conversion.
Responsibilities
Own the end-to-end ecommerce strategy and execution for product launches, campaigns, promotions, and SEO initiatives
Define and lead category growth plans through optimized site merchandising, navigation, filters, search, and paid media
Translate the commercial plan into digital strategies that drive traffic, conversion, units per transaction (UPT), and revenue
Combine data, insights, and storytelling to improve customer engagement and elevate site performance
Oversee content planning and prioritization for New Arrivals, Best Sellers, promotions, and brand moments
Lead optimization of PDP, cart, and checkout experiences; develop and execute testing plans to improve conversion
Partner with Product to identify, test, and implement UX and platform enhancements; serve as a key stakeholder in Shopify transition
Align cross-functional teams—Creative, Brand Marketing, Merchandising—on campaign execution and product storytelling
Track and analyze key ecommerce KPIs; deliver insights and performance recaps to stakeholders across teams
Manage and mentor direct report(s); provide coaching, feedback, and development opportunities
Qualifications
7+ years of experience in Ecommerce and site merchandising, ideally within fashion, beauty, or a lifestyle brand
Proven track record of driving category performance and leading digital merchandising strategies at scale
Strong analytical skills with fluency in Excel (pivot tables, VLOOKUP); experience with Looker, GA4, Airtable, and Figma are a plus
Experience connecting brand and commerce through effective content planning and product storytelling
A strategic and resourceful mindset with a bias toward action and creative problem solving
Demonstrated success in leading and developing high-performing team members
Ability to thrive in a fast-paced, constantly evolving environment with shifting priorities
Meticulous attention to detail, with strong organizational and time management skills
Hands-on experience with ecommerce platform migrations; Shopify expertise strongly preferred
The Fine Print HQ:
This is a full-time role based at our San Francisco office headquarters in the Mission neighborhood. Hybrid schedule with at least three days in the office per week, Tuesdays through Thursdays.
California Residents:
Compensation varies based on background, experience, and location. Annual compensation range for this role is $130,000 - $150,000.
Everlane is committed to protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.
Apply Interested in building your career at Everlane? Submit your application and we’ll be in touch with future opportunities.
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Role Senior Ecommerce Manager — you will lead the strategy and execution of Everlane’s digital merchandising and category performance across our ecommerce platform. You will own the end-to-end customer experience across key categories, using data, intuition, and market insights to drive revenue, enhance product storytelling, and elevate site experience. You will shape merchandising strategies that connect product, creative, and marketing, ensuring our assortment is represented with clarity, intent, and a strong point of view. You will collaborate cross-functionally with Merchandising, Product, Creative, and Marketing to align on seasonal priorities, product launches, content needs, and promotional moments. You will also play a key role in our ongoing Shopify evolution, testing new functionality and optimizing conversion.
Responsibilities
Own the end-to-end ecommerce strategy and execution for product launches, campaigns, promotions, and SEO initiatives
Define and lead category growth plans through optimized site merchandising, navigation, filters, search, and paid media
Translate the commercial plan into digital strategies that drive traffic, conversion, units per transaction (UPT), and revenue
Combine data, insights, and storytelling to improve customer engagement and elevate site performance
Oversee content planning and prioritization for New Arrivals, Best Sellers, promotions, and brand moments
Lead optimization of PDP, cart, and checkout experiences; develop and execute testing plans to improve conversion
Partner with Product to identify, test, and implement UX and platform enhancements; serve as a key stakeholder in Shopify transition
Align cross-functional teams—Creative, Brand Marketing, Merchandising—on campaign execution and product storytelling
Track and analyze key ecommerce KPIs; deliver insights and performance recaps to stakeholders across teams
Manage and mentor direct report(s); provide coaching, feedback, and development opportunities
Qualifications
7+ years of experience in Ecommerce and site merchandising, ideally within fashion, beauty, or a lifestyle brand
Proven track record of driving category performance and leading digital merchandising strategies at scale
Strong analytical skills with fluency in Excel (pivot tables, VLOOKUP); experience with Looker, GA4, Airtable, and Figma are a plus
Experience connecting brand and commerce through effective content planning and product storytelling
A strategic and resourceful mindset with a bias toward action and creative problem solving
Demonstrated success in leading and developing high-performing team members
Ability to thrive in a fast-paced, constantly evolving environment with shifting priorities
Meticulous attention to detail, with strong organizational and time management skills
Hands-on experience with ecommerce platform migrations; Shopify expertise strongly preferred
The Fine Print HQ:
This is a full-time role based at our San Francisco office headquarters in the Mission neighborhood. Hybrid schedule with at least three days in the office per week, Tuesdays through Thursdays.
California Residents:
Compensation varies based on background, experience, and location. Annual compensation range for this role is $130,000 - $150,000.
Everlane is committed to protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.
Apply Interested in building your career at Everlane? Submit your application and we’ll be in touch with future opportunities.
#J-18808-Ljbffr