The Krusteaz Company
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Pay found in job post Retrieved from the description.
Base pay range $129,253.00/yr - $213,256.00/yr
We’re looking for a creative and strategic thinker to help
transform our brands and marketing team . If you’re
passionate
about consumer insights, building brands, and bringing big ideas to life,
this is the role for you . You’ll shape our brands’ consumer journeys, turning insights into high-impact campaigns that drive brand growth. As a leader, you will coach, mentor, and develop a team and help bring our vision of being a brand and consumer-led organization to life.
Essential Functions:
Other duties, responsibilities, and activities may change or be assigned at any time.
Identify necessary consumer insights, develop and support the execution of a learning plan with insights, brand, and agency partners.
Champion a consumer-centric approach in all brand and integrated marketing initiatives, ensuring that the consumer experience is at the forefront of all decisions.
Create a vision for brand digital ecosystem based on consumer and shopper insights. Map the consumer journey and define how we’ll use different touchpoints—content, messaging, and media, influencers, collaborations—to reach and resonate with our audiences; determine optimal investments. Evangelize strategy across the brand and creative teams, agencies, leadership, and the company.
Collaborate with brand managers, internal creatives, and agencies to develop, launch, and measure both integrated brand-building and product launch campaigns; oversee everything from strategy to media plans to creative execution and reporting.
In partnership with agencies, lead development of owned social media and content strategies that achieve both marketing and business goals; ensure execution delivers on objectives and KPIs. Develop a strategy for leveraging PR as a lever to build our brands.
Stay current with digital marketing trends and emerging platforms and articulate how they impact the lives of our audiences. Collaborate with agencies to test, learn, and keep our brands fresh and relevant.
Create a process for tracking, measuring, and evaluating the success of brand-building initiatives. Continuously evolve the brand-building business model to demonstrate marketplace, financial, and share growth in the short and long term.
Contribute to annual brand plans with data-driven insights and recommendations for activation, communication, and campaigns; help define key metrics and goals.
Spearhead the development of key capabilities on the marketing team; align marketing and agency teams' ways of working to maximize creativity and collaboration. Develop, coach, and manage one direct report.
Position Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.
Proven ability to develop insight-based strategic frameworks that define the consumer journey. Deep expertise in using content and media to build brands. Working knowledge of the CPG customer landscape.
Excellent visionary, strategic, and courageous leadership skills.
Creative mindset and Big Idea focus; ability to develop these capabilities on our marketing team.
Strong creative intuition, proven ability to inspire the best work from internal and external creative teams.
Deep experience leading agencies and inter-agency teams.
Strong relationship-building, problem-solving, and collaboration skills.
Comfortable navigating ambiguity and thriving as a change agent; able to inspire the marketing team and company leadership to pursue growth opportunities.
Strong communicator who can turn complex ideas into simple, compelling narratives.
Comfortable with analytics and data-driven decision-making; experience building models (financial, conversion) to demonstrate impact of brand building.
Experience leading and developing high-performing teams.
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.
Education and/or Experience
Bachelor’s degree in marketing, Business Administration, or similar fields is required.
MBA in Marketing or related field strongly preferred.
7-10+ years relevant strategy, integrated marketing, and leadership experience; proven success developing brand-building and product campaigns to achieve growth objectives.
Ideal candidate will have led digital marketing or integrated marketing at a recognized CPG or retail company.
Physical Demands and Work Environment
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone. Vision requirements include close vision for computer work. Moderate noise, ability to work in a confined area, and the need to sit at a computer for extended periods.
The policy of The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital status, national origin, gender identity, disability, or any other status protected by law.
Get to know us
A people-focused company that cares: We are a 90-year-old company with an entrepreneurial spirit and a focus on the future. Our people are the most important ingredient in our success.
A valued and supported workforce: Competitive pay and comprehensive benefits, including strong health insurance, PTO, 401(k) match, and more.
An engaged and energized culture: Collaboration and ingenuity drive our commitment to extraordinary product experiences.
A place to grow and make a difference: An entrepreneurial culture that rewards self-starters who learn and share ideas.
Hybrid Work Model
We have in-office core days on Tuesdays and Wednesdays for corporate employees. Mondays, Thursdays, and Fridays are flexible remote days. You may be asked to come in outside core days based on business needs.
Benefits
Generous benefits including medical, dental, and vision insurance, 401(k) matching, paid time off, holidays, life and disability insurance, flexible spending accounts, health savings accounts, voluntary insurance options, and tuition reimbursement.
Salary Information
Salary range: $129,253 - $213,256. Typical pay ranges may vary based on experience, location, and other factors. Eligible for additional incentives based on performance.
The Krusteaz Company is not sponsoring new applicant employment authorization at this time and please, no third-party recruiters.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Manufacturing
Referrals increase your chances of interviewing at The Krusteaz Company by 2x
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Pay found in job post Retrieved from the description.
Base pay range $129,253.00/yr - $213,256.00/yr
We’re looking for a creative and strategic thinker to help
transform our brands and marketing team . If you’re
passionate
about consumer insights, building brands, and bringing big ideas to life,
this is the role for you . You’ll shape our brands’ consumer journeys, turning insights into high-impact campaigns that drive brand growth. As a leader, you will coach, mentor, and develop a team and help bring our vision of being a brand and consumer-led organization to life.
Essential Functions:
Other duties, responsibilities, and activities may change or be assigned at any time.
Identify necessary consumer insights, develop and support the execution of a learning plan with insights, brand, and agency partners.
Champion a consumer-centric approach in all brand and integrated marketing initiatives, ensuring that the consumer experience is at the forefront of all decisions.
Create a vision for brand digital ecosystem based on consumer and shopper insights. Map the consumer journey and define how we’ll use different touchpoints—content, messaging, and media, influencers, collaborations—to reach and resonate with our audiences; determine optimal investments. Evangelize strategy across the brand and creative teams, agencies, leadership, and the company.
Collaborate with brand managers, internal creatives, and agencies to develop, launch, and measure both integrated brand-building and product launch campaigns; oversee everything from strategy to media plans to creative execution and reporting.
In partnership with agencies, lead development of owned social media and content strategies that achieve both marketing and business goals; ensure execution delivers on objectives and KPIs. Develop a strategy for leveraging PR as a lever to build our brands.
Stay current with digital marketing trends and emerging platforms and articulate how they impact the lives of our audiences. Collaborate with agencies to test, learn, and keep our brands fresh and relevant.
Create a process for tracking, measuring, and evaluating the success of brand-building initiatives. Continuously evolve the brand-building business model to demonstrate marketplace, financial, and share growth in the short and long term.
Contribute to annual brand plans with data-driven insights and recommendations for activation, communication, and campaigns; help define key metrics and goals.
Spearhead the development of key capabilities on the marketing team; align marketing and agency teams' ways of working to maximize creativity and collaboration. Develop, coach, and manage one direct report.
Position Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.
Proven ability to develop insight-based strategic frameworks that define the consumer journey. Deep expertise in using content and media to build brands. Working knowledge of the CPG customer landscape.
Excellent visionary, strategic, and courageous leadership skills.
Creative mindset and Big Idea focus; ability to develop these capabilities on our marketing team.
Strong creative intuition, proven ability to inspire the best work from internal and external creative teams.
Deep experience leading agencies and inter-agency teams.
Strong relationship-building, problem-solving, and collaboration skills.
Comfortable navigating ambiguity and thriving as a change agent; able to inspire the marketing team and company leadership to pursue growth opportunities.
Strong communicator who can turn complex ideas into simple, compelling narratives.
Comfortable with analytics and data-driven decision-making; experience building models (financial, conversion) to demonstrate impact of brand building.
Experience leading and developing high-performing teams.
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.
Education and/or Experience
Bachelor’s degree in marketing, Business Administration, or similar fields is required.
MBA in Marketing or related field strongly preferred.
7-10+ years relevant strategy, integrated marketing, and leadership experience; proven success developing brand-building and product campaigns to achieve growth objectives.
Ideal candidate will have led digital marketing or integrated marketing at a recognized CPG or retail company.
Physical Demands and Work Environment
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone. Vision requirements include close vision for computer work. Moderate noise, ability to work in a confined area, and the need to sit at a computer for extended periods.
The policy of The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital status, national origin, gender identity, disability, or any other status protected by law.
Get to know us
A people-focused company that cares: We are a 90-year-old company with an entrepreneurial spirit and a focus on the future. Our people are the most important ingredient in our success.
A valued and supported workforce: Competitive pay and comprehensive benefits, including strong health insurance, PTO, 401(k) match, and more.
An engaged and energized culture: Collaboration and ingenuity drive our commitment to extraordinary product experiences.
A place to grow and make a difference: An entrepreneurial culture that rewards self-starters who learn and share ideas.
Hybrid Work Model
We have in-office core days on Tuesdays and Wednesdays for corporate employees. Mondays, Thursdays, and Fridays are flexible remote days. You may be asked to come in outside core days based on business needs.
Benefits
Generous benefits including medical, dental, and vision insurance, 401(k) matching, paid time off, holidays, life and disability insurance, flexible spending accounts, health savings accounts, voluntary insurance options, and tuition reimbursement.
Salary Information
Salary range: $129,253 - $213,256. Typical pay ranges may vary based on experience, location, and other factors. Eligible for additional incentives based on performance.
The Krusteaz Company is not sponsoring new applicant employment authorization at this time and please, no third-party recruiters.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Manufacturing
Referrals increase your chances of interviewing at The Krusteaz Company by 2x
Get notified about new Senior Brand Manager jobs in Tukwila, WA.
Seattle, WA $296,000 - $356,000 2 weeks ago
Director - Global Digital Marketing & Virtual Experiences — Seattle, WA
Sr. Product Marketing Manager, Supply Chain by Amazon — Seattle, WA
Senior Marketing Program Manager, Amazon Shipping — Bellevue, WA
Product Marketing Director, Meta Horizon Economy — Seattle, WA
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