Gates Corporation
Overview
Join to apply for the
Global Mobility Brand Specialist
role at
Gates Corporation . Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you. Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations. This role is located in our Denver office. We are seeking a Sr. Brand Analyst on our Mobility team to champion the creative development, execution, consistency, and evolution of our brand across international markets. This cross-functional role blends strategic brand leadership with hands-on design execution to ensure all touchpoints—from graphic design to packaging—embody the soul of our brand. Key Responsibilities
Brand Management & Strategy: Enforce and evolve global brand standards across all channels, partners, and regions; serve as the guardian of brand identity across platforms and markets; lead internal brand training, global creative reviews, and brand compliance processes; partner with marketing, product, and regional teams to ensure brand consistency and resonance globally; localize core campaigns without diluting brand equity. Creative Development & Growth Initiatives: Lead the strategic development of positioning frameworks that differentiate Gates Belt Drive across markets and audiences; contribute to global marketing campaigns with original concepts and culturally relevant design thinking; work with content creators and agencies to develop graphic packages that drive engagement and brand affinity; develop branded merchandise and apparel; guide teams on embedding brand thinking into all touchpoints from product design to retail execution; analyze performance of brand initiatives and assets to iterate and optimize future work. Social & Digital Brand Oversight: Serve as brand steward across consumer-facing digital channels; review, approve, and shape visual and messaging standards for global social content; collaborate with regional teams and external partners to ensure on-brand, engaging content; develop branded content templates, asset libraries, and brand guides for social platforms; partner with content creators, ambassadors, and influencers to provide clear creative direction while protecting brand voice. Video Production & Content Oversight: Oversee in-house video production from concept to delivery; act as creative director across video touchpoints; guide third-party content creation to protect brand integrity; review and approve third-party assets before publication; provide feedback and coaching to partners on elevating brand in different formats and contexts; work with legal and marketing leadership to ensure proper brand use and IP protection. Graphic Design Execution / Product & Packaging Influence: Own the creation of graphic assets including paid ad creative, sales collateral, packaging designs, and tradeshow visuals; deliver high-impact visuals across digital and physical applications; define the visual/emotional signature of the brand across ecosystems; manage asset library and provide input during early product development to guide design language and branding; lead global packaging strategy and manage packaging changes and version control across markets. Requirements and Preferred Skills
5–7 years of experience in graphic design, brand management, or marketing—preferably in consumer products, active lifestyle, or mobility industries (bicycle or powersports). Strong understanding of industry dynamics, product categories, components, and consumer behavior in bicycle and/or powersports markets. Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). Excellent project management skills; ability to juggle multiple initiatives and deadlines in a fast-paced, cross-functional environment. Experience with Smartsheet is a plus; proficiency with Microsoft Office, Teams, OneDrive. Global marketing experience preferred; ability to adapt brand messaging for international markets. Willingness to travel 20% (domestic and international) to support events and activations. Must be legally authorized to work in the United States without company sponsorship. Pay & Benefits
Full-Time Salary Range: $90,000 - $98,000 No bonus potential Relocation is not provided Medical, Dental and Vision insurance begin on the first day of the month immediately following your date of hire Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days 401(k): 3% company contribution and additional 3% company match Tuition Reimbursement Work Environment
Gates is an Equal Opportunity employer. Employment decisions are based on job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.
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Join to apply for the
Global Mobility Brand Specialist
role at
Gates Corporation . Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you. Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations. This role is located in our Denver office. We are seeking a Sr. Brand Analyst on our Mobility team to champion the creative development, execution, consistency, and evolution of our brand across international markets. This cross-functional role blends strategic brand leadership with hands-on design execution to ensure all touchpoints—from graphic design to packaging—embody the soul of our brand. Key Responsibilities
Brand Management & Strategy: Enforce and evolve global brand standards across all channels, partners, and regions; serve as the guardian of brand identity across platforms and markets; lead internal brand training, global creative reviews, and brand compliance processes; partner with marketing, product, and regional teams to ensure brand consistency and resonance globally; localize core campaigns without diluting brand equity. Creative Development & Growth Initiatives: Lead the strategic development of positioning frameworks that differentiate Gates Belt Drive across markets and audiences; contribute to global marketing campaigns with original concepts and culturally relevant design thinking; work with content creators and agencies to develop graphic packages that drive engagement and brand affinity; develop branded merchandise and apparel; guide teams on embedding brand thinking into all touchpoints from product design to retail execution; analyze performance of brand initiatives and assets to iterate and optimize future work. Social & Digital Brand Oversight: Serve as brand steward across consumer-facing digital channels; review, approve, and shape visual and messaging standards for global social content; collaborate with regional teams and external partners to ensure on-brand, engaging content; develop branded content templates, asset libraries, and brand guides for social platforms; partner with content creators, ambassadors, and influencers to provide clear creative direction while protecting brand voice. Video Production & Content Oversight: Oversee in-house video production from concept to delivery; act as creative director across video touchpoints; guide third-party content creation to protect brand integrity; review and approve third-party assets before publication; provide feedback and coaching to partners on elevating brand in different formats and contexts; work with legal and marketing leadership to ensure proper brand use and IP protection. Graphic Design Execution / Product & Packaging Influence: Own the creation of graphic assets including paid ad creative, sales collateral, packaging designs, and tradeshow visuals; deliver high-impact visuals across digital and physical applications; define the visual/emotional signature of the brand across ecosystems; manage asset library and provide input during early product development to guide design language and branding; lead global packaging strategy and manage packaging changes and version control across markets. Requirements and Preferred Skills
5–7 years of experience in graphic design, brand management, or marketing—preferably in consumer products, active lifestyle, or mobility industries (bicycle or powersports). Strong understanding of industry dynamics, product categories, components, and consumer behavior in bicycle and/or powersports markets. Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). Excellent project management skills; ability to juggle multiple initiatives and deadlines in a fast-paced, cross-functional environment. Experience with Smartsheet is a plus; proficiency with Microsoft Office, Teams, OneDrive. Global marketing experience preferred; ability to adapt brand messaging for international markets. Willingness to travel 20% (domestic and international) to support events and activations. Must be legally authorized to work in the United States without company sponsorship. Pay & Benefits
Full-Time Salary Range: $90,000 - $98,000 No bonus potential Relocation is not provided Medical, Dental and Vision insurance begin on the first day of the month immediately following your date of hire Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days 401(k): 3% company contribution and additional 3% company match Tuition Reimbursement Work Environment
Gates is an Equal Opportunity employer. Employment decisions are based on job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.
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