R3 Continuum
Senior Digital Marketing Specialist - Hybrid
R3 Continuum, Minneapolis, Minnesota, United States, 55400
Overview
Senior Digital Marketing Specialist - Hybrid at R3 Continuum. The Senior Digital Marketing Specialist will lead the execution of digital campaigns that drive brand awareness, customer engagement, and revenue growth. Responsibilities
Develop and execute integrated digital marketing strategies across paid, owned, and earned channels (e.g., SEO, SEM, email, social media, display, and content marketing). Manage and optimize paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI and lead generation. Oversee website performance and user experience, including SEO strategy, content updates, and conversion rate optimization. Create and manage email marketing campaigns, including segmentation, automation, and performance tracking. Analyze and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms; provide actionable insights and recommendations. Collaborate cross-functionally with content, design, sales, and product teams to align messaging and ensure brand consistency. Stay current on digital marketing trends, tools, and best practices to continuously improve strategy and execution. Own the configuration and optimization of CRM for campaign execution, lead nurturing, and reporting, including the design and implementation of automated workflows, segmentation strategies, and ABM campaigns. Qualifications
Exceptional communication, collaboration, and analytical skills. Ability to manage multiple projects with precision and agility. Strong writing, editing, and content strategy skills. Excellent organizational and project management skills with the ability to manage multiple priorities. Highly creative and strategic with excellent analytical abilities. Capable of prioritizing workload with attention to detail and accuracy. Analytical problem-solving abilities. Ability to operate at both strategic and tactical levels and manage diverse issues with sound judgment. Advanced computer skills. Embodies the core values of R3 Continuum. Excellent time management skills with a proven ability to meet deadlines. Ability to function well in a high-paced and sometimes stressful environment. Education & Licensing
Bachelor’s degree in Marketing, Mass Communications, Business, or a similar field required. Experience
5+ years of experience in digital marketing with a track record of managing successful campaigns. Proficiency in tools such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing platforms, and CMS systems; experience with HubSpot or similar CRM/marketing automation platforms. Deep understanding of SEO/SEM, social media strategy, and website optimization. Experience in B2B or professional services marketing is preferred. Experience maintaining brand consistency across internal and external channels; ABM familiarity is preferred. Physical Work Requirements
Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. Office environment with standard equipment. Compensation
The starting pay range for this position is $59,115 - 66,250 per year. This range represents national average pay for similar roles; actual offer may consider experience, internal pay equity, and other factors. Additional
All applicants must reside in the United States. Employment contingent on successful background checks, work history verification, reference checks, and signing a non-disclosure agreement. R3 Continuum is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. For accommodations, contact our Human Resources department at hr@r3c.com.
#J-18808-Ljbffr
Senior Digital Marketing Specialist - Hybrid at R3 Continuum. The Senior Digital Marketing Specialist will lead the execution of digital campaigns that drive brand awareness, customer engagement, and revenue growth. Responsibilities
Develop and execute integrated digital marketing strategies across paid, owned, and earned channels (e.g., SEO, SEM, email, social media, display, and content marketing). Manage and optimize paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI and lead generation. Oversee website performance and user experience, including SEO strategy, content updates, and conversion rate optimization. Create and manage email marketing campaigns, including segmentation, automation, and performance tracking. Analyze and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms; provide actionable insights and recommendations. Collaborate cross-functionally with content, design, sales, and product teams to align messaging and ensure brand consistency. Stay current on digital marketing trends, tools, and best practices to continuously improve strategy and execution. Own the configuration and optimization of CRM for campaign execution, lead nurturing, and reporting, including the design and implementation of automated workflows, segmentation strategies, and ABM campaigns. Qualifications
Exceptional communication, collaboration, and analytical skills. Ability to manage multiple projects with precision and agility. Strong writing, editing, and content strategy skills. Excellent organizational and project management skills with the ability to manage multiple priorities. Highly creative and strategic with excellent analytical abilities. Capable of prioritizing workload with attention to detail and accuracy. Analytical problem-solving abilities. Ability to operate at both strategic and tactical levels and manage diverse issues with sound judgment. Advanced computer skills. Embodies the core values of R3 Continuum. Excellent time management skills with a proven ability to meet deadlines. Ability to function well in a high-paced and sometimes stressful environment. Education & Licensing
Bachelor’s degree in Marketing, Mass Communications, Business, or a similar field required. Experience
5+ years of experience in digital marketing with a track record of managing successful campaigns. Proficiency in tools such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing platforms, and CMS systems; experience with HubSpot or similar CRM/marketing automation platforms. Deep understanding of SEO/SEM, social media strategy, and website optimization. Experience in B2B or professional services marketing is preferred. Experience maintaining brand consistency across internal and external channels; ABM familiarity is preferred. Physical Work Requirements
Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. Office environment with standard equipment. Compensation
The starting pay range for this position is $59,115 - 66,250 per year. This range represents national average pay for similar roles; actual offer may consider experience, internal pay equity, and other factors. Additional
All applicants must reside in the United States. Employment contingent on successful background checks, work history verification, reference checks, and signing a non-disclosure agreement. R3 Continuum is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. For accommodations, contact our Human Resources department at hr@r3c.com.
#J-18808-Ljbffr