Pearson
Overview
Senior Content Strategist role at Pearson. We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson’s primary marketing and e-commerce website. In this role, you will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator. We need a strategic thinker who is curious and self-motivated. You should be able to drive an overall strategy that accounts for business strategy, user personas, data analytics, competitive analysis, etc. You should also have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. While knowledge about design conventions is helpful, the focus is on fostering effective relationships with UX and UI designers. Though this position includes the term “strategist,” the ideal candidate should be capable in all areas of content creation: understanding high-level goals and strategy, translating that strategy into specific words on the page, and helping establish best practices for our web content. We are a small team that covers a lot of ground and we are looking for someone who can wear many hats.
Responsibilities
Writes clear instructional UX copy and collaborates on content projects. Manages and governs content to ensure quality and brand consistency. Influences copy production and distribution aligned with TOV guidelines. Develops strategies to engage target audiences and meet business goals. Has experience developing and executing content strategy for e-commerce initiatives. Establishes KPIs to assess content effectiveness and iterates based on feedback. Collaborates with teams to align content with user experience objectives. Prioritizes accessibility and inclusivity in all written materials. Tailors content development based on user personas and journey mapping. Understands localization and globalization principles for diverse markets. Has a general knowledge of SEO techniques and how they relate to marketing and ecommerce sites. Has experience working with AI, both as a productivity tool and a supported platform feature. Leads projects with confidence, empathy, quality, and efficiency. Takes responsibility for content quality, process documentation, and on-time delivery of the team’s work. Maintains a positive, collaborative team culture and promotes learning and best practices.
Knowledge & Experience
Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards. Proven experience in content strategy and content design. Strong verbal and written communication skills and copywriting experience. Experience with technical architecture and implementation of content components, platforms, frameworks and patterns. Experience designing content for digital products and websites. Experience using evidence, data and research to support experience decisions. Experience effectively managing many stakeholders. Strong problem-solving, issue resolution, ability to work in a deadline-driven environment, attention to detail and ability to multitask. Hands-on experience with agile methodologies. Experience using content maps, content models, and site maps. Experience with tools such as Microsoft Office, Jira, Figma. Experience attending and assisting in research and usability testing, A/B or multivariate tests. Values teamwork and is a strong team player. Ability to describe how you would approach content modeling processes and structured content organization within a headless environment.
Compensation & Benefits
Compensation at Pearson is influenced by a wide array of factors including skill set, level of experience, and location. The pay range for this position adheres to laws in California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC. The minimum full-time salary range is between $115,000 - $125,000. This position may participate in an annual incentive program; information on benefits offered is provided by Pearson.
Application Details
Applications will be accepted through September 5th. This window may be extended depending on business needs.
Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the world's lifelong learning company. To learn more: We are Pearson.
Equal Opportunity
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need and are made without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you require accommodations to access our career site, please email TalentExperienceGlobalTeam@grp.pearson.com.
Job Details
Job: UX Design Job Family: PRODUCT Organization: Direct to Consumer Schedule: FULL_TIME Workplace Type: Remote Req ID: 20888
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Senior Content Strategist role at Pearson. We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson’s primary marketing and e-commerce website. In this role, you will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator. We need a strategic thinker who is curious and self-motivated. You should be able to drive an overall strategy that accounts for business strategy, user personas, data analytics, competitive analysis, etc. You should also have experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders. While knowledge about design conventions is helpful, the focus is on fostering effective relationships with UX and UI designers. Though this position includes the term “strategist,” the ideal candidate should be capable in all areas of content creation: understanding high-level goals and strategy, translating that strategy into specific words on the page, and helping establish best practices for our web content. We are a small team that covers a lot of ground and we are looking for someone who can wear many hats.
Responsibilities
Writes clear instructional UX copy and collaborates on content projects. Manages and governs content to ensure quality and brand consistency. Influences copy production and distribution aligned with TOV guidelines. Develops strategies to engage target audiences and meet business goals. Has experience developing and executing content strategy for e-commerce initiatives. Establishes KPIs to assess content effectiveness and iterates based on feedback. Collaborates with teams to align content with user experience objectives. Prioritizes accessibility and inclusivity in all written materials. Tailors content development based on user personas and journey mapping. Understands localization and globalization principles for diverse markets. Has a general knowledge of SEO techniques and how they relate to marketing and ecommerce sites. Has experience working with AI, both as a productivity tool and a supported platform feature. Leads projects with confidence, empathy, quality, and efficiency. Takes responsibility for content quality, process documentation, and on-time delivery of the team’s work. Maintains a positive, collaborative team culture and promotes learning and best practices.
Knowledge & Experience
Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards. Proven experience in content strategy and content design. Strong verbal and written communication skills and copywriting experience. Experience with technical architecture and implementation of content components, platforms, frameworks and patterns. Experience designing content for digital products and websites. Experience using evidence, data and research to support experience decisions. Experience effectively managing many stakeholders. Strong problem-solving, issue resolution, ability to work in a deadline-driven environment, attention to detail and ability to multitask. Hands-on experience with agile methodologies. Experience using content maps, content models, and site maps. Experience with tools such as Microsoft Office, Jira, Figma. Experience attending and assisting in research and usability testing, A/B or multivariate tests. Values teamwork and is a strong team player. Ability to describe how you would approach content modeling processes and structured content organization within a headless environment.
Compensation & Benefits
Compensation at Pearson is influenced by a wide array of factors including skill set, level of experience, and location. The pay range for this position adheres to laws in California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC. The minimum full-time salary range is between $115,000 - $125,000. This position may participate in an annual incentive program; information on benefits offered is provided by Pearson.
Application Details
Applications will be accepted through September 5th. This window may be extended depending on business needs.
Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the world's lifelong learning company. To learn more: We are Pearson.
Equal Opportunity
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need and are made without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you require accommodations to access our career site, please email TalentExperienceGlobalTeam@grp.pearson.com.
Job Details
Job: UX Design Job Family: PRODUCT Organization: Direct to Consumer Schedule: FULL_TIME Workplace Type: Remote Req ID: 20888
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