Snyk
Overview
Join to apply for the
Director, Demand Marketing
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Snyk . Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world. You’ll Spend Your Time
Defining team goals and priorities in collaboration with organization leadership. Leading an exceptional team and defining progress plans and coach team members to success in accomplishing personal and professional goals. Communicating the team's successes across the organization and negotiating with other team leaders to create cross-functional working opportunities. Responsible for core team KPIs and coaches team members to leverage data effectively in their roles. Leading and inspiring a high performing team managing various avenues of digital marketing including programmatic advertising, publishers, on-site lifecycle tools including chat, as well off-site nurture. Playing a key part in establishing how the team utilise and roll out AI tools to increase and improve operational excellence Managing the development of strategic, multi-prong digital plans to support all key initiatives, product-led free user acquisition, and lead engagement across markets and audiences. Closely and directly collaborating with product, core demand, regional, web, content, design, legal, procurement teams. Pushing the boundaries of our digital machine and establishing a culture of testing and experimentation to accelerate engagement, acquisition and conversion targets. Forecasting, budgeting, measuring, and reporting on the impact of digital initiatives, while continuously optimizing ROI. Driving cross-functional innovation in Snyk’s approach to content development, user journey experiences, and creative digital presence. Working closely with Revenue Operations to advance lead operations, privacy & compliance best practices. Building storytelling, reporting dashboards, and ensuring attribution evolves with the business. What You’ll Need
10+ years of experience with B2B digital & omni-channel marketing - including programmatic advertising including search, social, ABM advertising, media buying, negotiating, and procurement. Experience managing and mentoring team members for improvement in Marketing disciplines. A growth mindset amongst their direct reports (i.e. data-driven, performance focused and curious) and across the organization. Strong experience presenting the team's progress and wins to peers and executives in their organization. Ability to build trust with leaders and peers across the Marketing, Product, and Sales groups. Proactively identifies challenges and collaborates with other leaders to influence and evolve. Proven experience with project management & roadmap development for strategic marketing teams. The ability to balance strategic, long-term thinking with a move-fast, impact-orient execution. A continuous passion for learning, and creative problem solving, with specific focus on marketing tech innovation. An understanding of the fundamentals of user journey mapping, web design and development. MarTech experience with Marketo, ChatBots (i.e. Intercom), Salesforce, Looker or similar BI tools, GA4 - as well as vendor / agency management. Ideally some prior success in a cybersecurity or developer marketing organization. About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk. Benefits & Programs
Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers Health benefits, employee assistance plans, and annual wellness allowance Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
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Join to apply for the
Director, Demand Marketing
role at
Snyk . Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world. You’ll Spend Your Time
Defining team goals and priorities in collaboration with organization leadership. Leading an exceptional team and defining progress plans and coach team members to success in accomplishing personal and professional goals. Communicating the team's successes across the organization and negotiating with other team leaders to create cross-functional working opportunities. Responsible for core team KPIs and coaches team members to leverage data effectively in their roles. Leading and inspiring a high performing team managing various avenues of digital marketing including programmatic advertising, publishers, on-site lifecycle tools including chat, as well off-site nurture. Playing a key part in establishing how the team utilise and roll out AI tools to increase and improve operational excellence Managing the development of strategic, multi-prong digital plans to support all key initiatives, product-led free user acquisition, and lead engagement across markets and audiences. Closely and directly collaborating with product, core demand, regional, web, content, design, legal, procurement teams. Pushing the boundaries of our digital machine and establishing a culture of testing and experimentation to accelerate engagement, acquisition and conversion targets. Forecasting, budgeting, measuring, and reporting on the impact of digital initiatives, while continuously optimizing ROI. Driving cross-functional innovation in Snyk’s approach to content development, user journey experiences, and creative digital presence. Working closely with Revenue Operations to advance lead operations, privacy & compliance best practices. Building storytelling, reporting dashboards, and ensuring attribution evolves with the business. What You’ll Need
10+ years of experience with B2B digital & omni-channel marketing - including programmatic advertising including search, social, ABM advertising, media buying, negotiating, and procurement. Experience managing and mentoring team members for improvement in Marketing disciplines. A growth mindset amongst their direct reports (i.e. data-driven, performance focused and curious) and across the organization. Strong experience presenting the team's progress and wins to peers and executives in their organization. Ability to build trust with leaders and peers across the Marketing, Product, and Sales groups. Proactively identifies challenges and collaborates with other leaders to influence and evolve. Proven experience with project management & roadmap development for strategic marketing teams. The ability to balance strategic, long-term thinking with a move-fast, impact-orient execution. A continuous passion for learning, and creative problem solving, with specific focus on marketing tech innovation. An understanding of the fundamentals of user journey mapping, web design and development. MarTech experience with Marketo, ChatBots (i.e. Intercom), Salesforce, Looker or similar BI tools, GA4 - as well as vendor / agency management. Ideally some prior success in a cybersecurity or developer marketing organization. About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk. Benefits & Programs
Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers Health benefits, employee assistance plans, and annual wellness allowance Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
#J-18808-Ljbffr