Coast Guard Exchange
Marketing Specialist FT 6434
Coast Guard Exchange, Petaluma, California, United States, 94954
Overview
Announcement #: 6434 • Opening Date: 3 September 2025 • Position: Marketing Specialist • Location: Petaluma, CA • Salary: $25.00+ DOE/hour • Working schedule: Full-Time (30-40 hrs/wk) • Pay Plan/Series/Pay Band: NF-1035-03
Agency: U.S. Coast Guard Community Services Command
DUTIES Establishes and maintains continuous liaison with the MWR Program Director to generate information pertinent to facilities, programs, services and special events provided for authorized patrons.
Support and market management's program efforts and actively seek new ideas to increase patronage. Seek commercial sponsorship vendors to support departmental programs, services, and special events in accordance with the MWR manual. Analyze and maintain demographic and other data to support target market analysis, customer identification, focus on customer relations and customer service. Develops and executes a comprehensive marketing strategy and plan to support target market analysis, customer identification, focus on customer relations and customer service. Develops and executes a comprehensive marketing strategy and plan to support the execution of business strategy. Facilitate accelerated growth of new business through development and execution of marketing plans to expand patronage and utilization of services. Revitalizes existing or old business by upgrading the Activity's image through promotions, advertising and other marketing initiatives. Develops a strategy to retain current customers and attract new customers and to improve the image/value of the Activity to military commands and community. Develops, monitors and controls all printed material advertising for the Activity. Ensures continuous analysis of the Activity in areas of merchandising program development, public image and interrelation with other local commands.
Other duties as assigned.
Qualifications You will be evaluated for this position based on how well you meet the qualifications below. Your resume/application must demonstrate the required experience/education.
Minimum :
A four-year bachelor's degree from an accredited college or university and three years performing similar duties as described above or a combination of equivalent experience and education.
Knowledge of and skill in the principles, concepts, and techniques of marketing.
Knowledge of graphic design and marketing and promotional techniques used to increase patronage.
Preferred (in addition to the minimum):
Five or more years' experience as a Marketing Specialist
Benefits
USCG Community Services Command Comprehensive Benefits: Paid Annual and Sick Leave
Holiday Pay
Medical/Dental/Vision Insurance
Flexible/Dependent Spending Account
Pension Plan
401k Savings Plan
Life Insurance
Short Term/Long Term Disability
Tuition Assistance
Paid Parental Leave
Other Essential Information
Selected candidate will be required to participate in Direct Deposit/Electronic Funds Transfer.
Selective Service registration requirement applicable to males born after 12/31/1959, unless exempted.
Must satisfactorily complete a Federal Background check and all pre-employment requirements, which may include background checks, security clearances, drug testing, verification of employment history, and other job-related qualifications or certifications as a condition of employment.
Applicants may not be employed in the chain of command of their relatives.
Agency provides reasonable accommodations to applicants with disabilities.
How to Apply Additional information on how you will be evaluated: Your resume or application must clearly demonstrate the required experience and/or education. Experience includes paid and unpaid work, such as volunteer service. Volunteer work can help develop essential skills and leadership experience that may translate to paid employment. Your resume is the primary tool used to assess qualifications. You must submit a resume or other written format in English. The resume should identify the announcement number, title and pay band, and provide: full name, mailing address, citizenship status, education, relevant work experience with dates, supervisor's name and contact, salary and title, and job series/grade if applicable. Include a copy of your most recent performance appraisal if you are a current Federal or NAF employee.
Outside Candidates: To apply, visit the website at https://shopcgx.com and click on “Careers” at the bottom of the page. Internal Candidates: Sign into ADP Workforce now, then search by location or Job Title for: Marketing Specialist FT 6434, Petaluma, CA, US.
Equal Employment Opportunity:
All candidates will be considered without regard to race, color, religion, sexual orientation, national origin, age, disability, or marital status.
Privacy Act Notice Authority: The U.S. Coast Guard rates applicants under the authority of Title 5 of U.S. Code, Sections 301, 1104, 1302, 2103, 3301, 3304, Executive Order 9397, and Departmental Regulations.
Principal Purpose: To collect information needed to determine how well an applicant’s education and work experience qualifies them for the job they are applying for.
Routine Use: This information provided will be shared with the hiring manager and interview panel members. It may also be shared in response to a request for discovery or for appearance of a witness, information relevant to the subject matter involved in a pending judicial or administrative proceeding.
Disclosure: Voluntary; however, failure to disclose the requested information may result in an applicant not receiving consideration for a position in which the information is needed.
Paperwork Reduction Act Statement: An agency may not conduct or sponsor an information collection, and a person is not required to respond to this information unless it displays a current valid OMB control number and an expiration date. The control number for this collection is OMB 1625-0120, expiration 01/30/2025. The estimated average time to complete this application is 40 minutes. If you have any comments regarding the burden estimate you can write to U.S. Coast Guard, Community Services Command, 510 Independence Parkway, Suite 500, Chesapeake, VA 23320.
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Agency: U.S. Coast Guard Community Services Command
DUTIES Establishes and maintains continuous liaison with the MWR Program Director to generate information pertinent to facilities, programs, services and special events provided for authorized patrons.
Support and market management's program efforts and actively seek new ideas to increase patronage. Seek commercial sponsorship vendors to support departmental programs, services, and special events in accordance with the MWR manual. Analyze and maintain demographic and other data to support target market analysis, customer identification, focus on customer relations and customer service. Develops and executes a comprehensive marketing strategy and plan to support target market analysis, customer identification, focus on customer relations and customer service. Develops and executes a comprehensive marketing strategy and plan to support the execution of business strategy. Facilitate accelerated growth of new business through development and execution of marketing plans to expand patronage and utilization of services. Revitalizes existing or old business by upgrading the Activity's image through promotions, advertising and other marketing initiatives. Develops a strategy to retain current customers and attract new customers and to improve the image/value of the Activity to military commands and community. Develops, monitors and controls all printed material advertising for the Activity. Ensures continuous analysis of the Activity in areas of merchandising program development, public image and interrelation with other local commands.
Other duties as assigned.
Qualifications You will be evaluated for this position based on how well you meet the qualifications below. Your resume/application must demonstrate the required experience/education.
Minimum :
A four-year bachelor's degree from an accredited college or university and three years performing similar duties as described above or a combination of equivalent experience and education.
Knowledge of and skill in the principles, concepts, and techniques of marketing.
Knowledge of graphic design and marketing and promotional techniques used to increase patronage.
Preferred (in addition to the minimum):
Five or more years' experience as a Marketing Specialist
Benefits
USCG Community Services Command Comprehensive Benefits: Paid Annual and Sick Leave
Holiday Pay
Medical/Dental/Vision Insurance
Flexible/Dependent Spending Account
Pension Plan
401k Savings Plan
Life Insurance
Short Term/Long Term Disability
Tuition Assistance
Paid Parental Leave
Other Essential Information
Selected candidate will be required to participate in Direct Deposit/Electronic Funds Transfer.
Selective Service registration requirement applicable to males born after 12/31/1959, unless exempted.
Must satisfactorily complete a Federal Background check and all pre-employment requirements, which may include background checks, security clearances, drug testing, verification of employment history, and other job-related qualifications or certifications as a condition of employment.
Applicants may not be employed in the chain of command of their relatives.
Agency provides reasonable accommodations to applicants with disabilities.
How to Apply Additional information on how you will be evaluated: Your resume or application must clearly demonstrate the required experience and/or education. Experience includes paid and unpaid work, such as volunteer service. Volunteer work can help develop essential skills and leadership experience that may translate to paid employment. Your resume is the primary tool used to assess qualifications. You must submit a resume or other written format in English. The resume should identify the announcement number, title and pay band, and provide: full name, mailing address, citizenship status, education, relevant work experience with dates, supervisor's name and contact, salary and title, and job series/grade if applicable. Include a copy of your most recent performance appraisal if you are a current Federal or NAF employee.
Outside Candidates: To apply, visit the website at https://shopcgx.com and click on “Careers” at the bottom of the page. Internal Candidates: Sign into ADP Workforce now, then search by location or Job Title for: Marketing Specialist FT 6434, Petaluma, CA, US.
Equal Employment Opportunity:
All candidates will be considered without regard to race, color, religion, sexual orientation, national origin, age, disability, or marital status.
Privacy Act Notice Authority: The U.S. Coast Guard rates applicants under the authority of Title 5 of U.S. Code, Sections 301, 1104, 1302, 2103, 3301, 3304, Executive Order 9397, and Departmental Regulations.
Principal Purpose: To collect information needed to determine how well an applicant’s education and work experience qualifies them for the job they are applying for.
Routine Use: This information provided will be shared with the hiring manager and interview panel members. It may also be shared in response to a request for discovery or for appearance of a witness, information relevant to the subject matter involved in a pending judicial or administrative proceeding.
Disclosure: Voluntary; however, failure to disclose the requested information may result in an applicant not receiving consideration for a position in which the information is needed.
Paperwork Reduction Act Statement: An agency may not conduct or sponsor an information collection, and a person is not required to respond to this information unless it displays a current valid OMB control number and an expiration date. The control number for this collection is OMB 1625-0120, expiration 01/30/2025. The estimated average time to complete this application is 40 minutes. If you have any comments regarding the burden estimate you can write to U.S. Coast Guard, Community Services Command, 510 Independence Parkway, Suite 500, Chesapeake, VA 23320.
#J-18808-Ljbffr