VaynerMedia
Overview
SEO Director to lead and elevate the agency's search engine optimization offering. The senior role will craft the strategic SEO vision for multiple client accounts and oversee its execution, driving organic growth across technical SEO, content strategy, and link building. A key focus will be integrating local SEO (geo-specific) tactics and leveraging AI-driven tools to keep strategies on the cutting edge of search. The SEO Director will guide a team of SEO professionals, collaborate with other departments, and help clients achieve their organic traffic and conversion KPI goals in a fast-moving, collaborative agency environment. Responsibilities
Develop and define the overall SEO strategy for each client, aligning initiatives with business objectives and growth goals. Oversee the planning, implementation, and management of on-site and off-site SEO across all accounts. Lead and mentor the SEO team (e.g., SEO Managers, Analysts), providing direction, setting performance goals, and ensuring best practices are followed in all campaigns. Foster continuous improvement and innovation within the team. Build comprehensive SEO audits and technical improvements for client websites, including site architecture optimization, page speed and Core Web Vitals enhancements, mobile optimization, and schema markup. Guide on-page/content SEO strategy through keyword research, content optimization, and shaping link-building plans to boost rankings and organic traffic. Drive local SEO strategy: implement GEO-targeted tactics (Google Business Profiles, local listings, location-specific content) to improve visibility in local search results; tailor plans for multi-regional or multi-location clients as appropriate. Leverage emerging technologies and AI tools in the SEO process to scale and enhance results while staying within search engine guidelines. Stay ahead of industry trends and adapt strategies proactively. Monitor and analyze SEO performance data for all clients using tools like Google Analytics and Google Search Console, plus enterprise SEO platforms. Track KPIs (organic traffic, keyword rankings, click-through rates, conversions from organic) and provide regular performance reports. Use data-driven insights to adjust strategies. Collaborate cross-departmentally to champion SEO best practices: work with content writers, designers, developers, and marketing managers to ensure SEO considerations are embedded in content creation, site development, and campaign planning. Advocate for SEO in digital strategy and ensure site changes align with objectives. Stay informed on Google core updates and AI-search features; track developments such as AI Overviews, SGE, and related advancements. Pilot cutting-edge GEO tactics: structured data and schema for LLMs, optimize content for citations in AI answers and featured snippets, and build metrics to quantify brand visibility inside AI answer engines. Test AI/ML-powered tooling for automated internal linking, entity extraction, and real-time intent shifts, then disseminate proven methods across accounts. Experience / Knowledge Required
8–12 years of SEO experience with a proven track record of developing and executing successful strategies; several years in a senior or leadership capacity overseeing SEO for multiple websites or clients. Deep expertise in technical SEO (site architecture, page speed, indexing, structured data), on-page optimization (keyword research, content optimization), off-page SEO (link acquisition), and local SEO; hands-on experience with multi-location SEO. Familiarity with utilizing AI and automation in SEO workflows; knowledge of generative AI in search and how to leverage AI tools in content, keyword research, or other activities. Strong analytical skills and proficiency with SEO and web analytics tools: Google Analytics, Google Search Console, and tools like SEMrush, Ahrefs, Moz, BrightEdge, or similar. Ability to analyze large data sets to identify trends and opportunities. Experience leading and mentoring a team of SEO specialists or content marketers; effective at project management and cross-functional collaboration with stakeholders across content, engineering, and marketing. Excellent communication skills; able to explain SEO concepts and results to non-SEO audiences and present strategy to executive-level stakeholders. Track record of improving organic performance (rankings, traffic, conversions) through data-driven strategy and optimization; ROI-focused mindset. Up-to-date knowledge of search engine algorithms, ranking factors, and industry trends; proactive in adopting best practices (mobile-first, Core Web Vitals, E-E-A-T). Bachelor’s degree in marketing, computer science, or related field preferred. Certifications (Google Analytics, SEO) are a plus. Location
Remote or New York, NY / Los Angeles, CA
#J-18808-Ljbffr
SEO Director to lead and elevate the agency's search engine optimization offering. The senior role will craft the strategic SEO vision for multiple client accounts and oversee its execution, driving organic growth across technical SEO, content strategy, and link building. A key focus will be integrating local SEO (geo-specific) tactics and leveraging AI-driven tools to keep strategies on the cutting edge of search. The SEO Director will guide a team of SEO professionals, collaborate with other departments, and help clients achieve their organic traffic and conversion KPI goals in a fast-moving, collaborative agency environment. Responsibilities
Develop and define the overall SEO strategy for each client, aligning initiatives with business objectives and growth goals. Oversee the planning, implementation, and management of on-site and off-site SEO across all accounts. Lead and mentor the SEO team (e.g., SEO Managers, Analysts), providing direction, setting performance goals, and ensuring best practices are followed in all campaigns. Foster continuous improvement and innovation within the team. Build comprehensive SEO audits and technical improvements for client websites, including site architecture optimization, page speed and Core Web Vitals enhancements, mobile optimization, and schema markup. Guide on-page/content SEO strategy through keyword research, content optimization, and shaping link-building plans to boost rankings and organic traffic. Drive local SEO strategy: implement GEO-targeted tactics (Google Business Profiles, local listings, location-specific content) to improve visibility in local search results; tailor plans for multi-regional or multi-location clients as appropriate. Leverage emerging technologies and AI tools in the SEO process to scale and enhance results while staying within search engine guidelines. Stay ahead of industry trends and adapt strategies proactively. Monitor and analyze SEO performance data for all clients using tools like Google Analytics and Google Search Console, plus enterprise SEO platforms. Track KPIs (organic traffic, keyword rankings, click-through rates, conversions from organic) and provide regular performance reports. Use data-driven insights to adjust strategies. Collaborate cross-departmentally to champion SEO best practices: work with content writers, designers, developers, and marketing managers to ensure SEO considerations are embedded in content creation, site development, and campaign planning. Advocate for SEO in digital strategy and ensure site changes align with objectives. Stay informed on Google core updates and AI-search features; track developments such as AI Overviews, SGE, and related advancements. Pilot cutting-edge GEO tactics: structured data and schema for LLMs, optimize content for citations in AI answers and featured snippets, and build metrics to quantify brand visibility inside AI answer engines. Test AI/ML-powered tooling for automated internal linking, entity extraction, and real-time intent shifts, then disseminate proven methods across accounts. Experience / Knowledge Required
8–12 years of SEO experience with a proven track record of developing and executing successful strategies; several years in a senior or leadership capacity overseeing SEO for multiple websites or clients. Deep expertise in technical SEO (site architecture, page speed, indexing, structured data), on-page optimization (keyword research, content optimization), off-page SEO (link acquisition), and local SEO; hands-on experience with multi-location SEO. Familiarity with utilizing AI and automation in SEO workflows; knowledge of generative AI in search and how to leverage AI tools in content, keyword research, or other activities. Strong analytical skills and proficiency with SEO and web analytics tools: Google Analytics, Google Search Console, and tools like SEMrush, Ahrefs, Moz, BrightEdge, or similar. Ability to analyze large data sets to identify trends and opportunities. Experience leading and mentoring a team of SEO specialists or content marketers; effective at project management and cross-functional collaboration with stakeholders across content, engineering, and marketing. Excellent communication skills; able to explain SEO concepts and results to non-SEO audiences and present strategy to executive-level stakeholders. Track record of improving organic performance (rankings, traffic, conversions) through data-driven strategy and optimization; ROI-focused mindset. Up-to-date knowledge of search engine algorithms, ranking factors, and industry trends; proactive in adopting best practices (mobile-first, Core Web Vitals, E-E-A-T). Bachelor’s degree in marketing, computer science, or related field preferred. Certifications (Google Analytics, SEO) are a plus. Location
Remote or New York, NY / Los Angeles, CA
#J-18808-Ljbffr