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DLA Piper

BD Writer & Content Strategist

DLA Piper, Atlanta, Georgia, United States, 30383

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Overview

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BD Writer & Content Strategist

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DLA Piper . This position can sit in multiple offices (Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington) and offers a hybrid work schedule. Responsibilities

Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, case studies, and website copy. Leverage copy and key messaging survey input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand. Collaborate with the Pitch & Proposal team to ensure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work. Work with the Communications team as a resource and partner in iteratively telling the firm’s brand story. Leverage strong PowerPoint skills to integrate words and graphics into strong stories for business development purposes. Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral. Influence key stakeholders and peers on best practice content development. Guide managers on best practice content development. Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management, including SharePoint Online automated workflow tools, to-be-developed rules and controls, and collaboration across teams for subject matter expertise. Continually apply creativity to writing client-centric copy. Comfortably apply the firm’s brand playbook, style and voice guidelines when writing content. Qualifications

Desired Skills

Self-starter and leader with strong critical thinking and the ability to translate value propositions into compelling content within a global law firm context. Strong collaboration across Business Development, Marketing, and Communications teams. Strong writing skills with the ability to combine copywriting with design to convey a message. Good understanding of brand strategy and how it applies to master messaging frameworks and content. PowerPoint design skills and design sensibility. Ability to multi-task and thrive in a fast-paced environment. Strong communication skills. Proficiency with MS Word/Excel/PowerPoint. Minimum Education

Bachelors degree in Marketing, Communications, Business or related field. Preferred Education

Masters Degree in Business Administration. Certificates

JD a plus. Minimum Years Of Experience

8 years’ experience in Marketing/Business Development in a professional services environment, preferably within a large global law firm. Essential Job Expectations

Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. Produce deliverables, answer phone calls, and reply to correspondence in a timely and responsive manner. Provide timely, accurate, and quality work product. Meet deadlines and perform work duties as required. Foster positive work relationships. Comply with all firm policies and practices. Engage in both physical and sedentary activity typical of office work. Ability to work under pressure and manage competing demands in a fast-paced environment. Perform all other duties, tasks or projects as assigned. Equal Opportunity

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Application Process

Applicants must apply directly online.

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