Snap Finance
Sr. Manager, Integrated Marketing and Communications
Snap Finance, Albuquerque, New Mexico, United States
Overview
Sr. Manager, Integrated Marketing and Communications at Snap Finance. We are seeking a strategic, data-driven, and collaborative leader to plan, execute, and optimize cross-channel marketing campaigns that elevate our brand, generate demand, reinforce thought leadership, and drive cost-effective marketing decisions rooted in measurable impact. The role will manage a Social Media Manager and oversee an external PR agency, ensuring cohesive messaging and consistent execution across all communications channels. You will define and monitor KPIs across programs, evaluate performance regularly, and make recommendations to pause, pivot, or scale initiatives based on results. Collaboration with executives, channel leads, and Internal Communications is essential to align messaging and maximize marketing ROI. Responsibilities
Develop and execute multi-channel, full-funnel marketing campaigns aligned with business goals, audience insights, and measurable KPIs. Collaborate with Creative, Lifecycle, Digital, B2B, and Product Marketing teams to deliver cohesive and high-impact campaigns. Own campaign strategy, planning, timelines, execution, and performance tracking across paid, earned, and owned channels. Establish campaign-level and channel-specific KPIs with stakeholders and analytics partners; evaluate impact and make recommendations for continuation, pause, or reallocation of resources. Define and implement a comprehensive social media strategy that builds brand awareness, engagement, and channel-specific growth. Supervise and support the Social Media Manager in daily operations, content development, publishing, and performance analysis. Monitor social trends and emerging platforms, identifying opportunities for innovation and audience alignment. Lead the company’s public relations strategy, including media relations, press releases, thought leadership, and awards. Set measurable goals for PR performance, including media pickups, reach, and engagement; track and report results regularly. Serve as the primary point of contact for the external PR agency, aligning goals and managing output; collaborate on crisis communications planning and rapid-response initiatives. Partner with executive leadership and subject matter experts on spokesperson preparation and proactive media opportunities. Build strong relationships with internal stakeholders to ensure marketing efforts reflect business priorities and deliver measurable value. Collaborate with Internal Communications to align messaging strategies and ensure consistent storytelling across channels. Support executive visibility and thought leadership across media, speaking engagements, and owned content platforms with clear performance tracking. What you'll need to succeed
10+ years of experience in marketing, communications, or a related field, with proven success in campaign management and external communications. Strong understanding of integrated marketing across channels (email, paid media, web, social, PR). Strong analytical skills and experience defining and tracking KPIs, with a focus on performance-based decision making. Familiarity with SEO and AI-powered search trends, and how they impact content and social strategy. Passion for continuous improvement and ability to sunset underperforming initiatives in favor of higher-ROI programs. Exceptional verbal and written communication skills. Bachelor's degree in Marketing, Communications, or related field. What would make you stand out
Background in fintech or financial services, with understanding of regulatory and reputational nuances of the industry. Exposure to analyst relations or investor-facing communications. Experience in high-growth or change-heavy environments. Why Join Us
Generous paid time off Competitive medical, dental & vision coverage 401K with company match for US Company-paid life insurance Company-paid short-term and long-term disability Access to mental health and wellness resources Company-paid volunteer time to do good in your community Legal coverage and other supplemental options A value-based culture where growth opportunities are endless Other
Snap values diversity and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com. California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice
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Sr. Manager, Integrated Marketing and Communications at Snap Finance. We are seeking a strategic, data-driven, and collaborative leader to plan, execute, and optimize cross-channel marketing campaigns that elevate our brand, generate demand, reinforce thought leadership, and drive cost-effective marketing decisions rooted in measurable impact. The role will manage a Social Media Manager and oversee an external PR agency, ensuring cohesive messaging and consistent execution across all communications channels. You will define and monitor KPIs across programs, evaluate performance regularly, and make recommendations to pause, pivot, or scale initiatives based on results. Collaboration with executives, channel leads, and Internal Communications is essential to align messaging and maximize marketing ROI. Responsibilities
Develop and execute multi-channel, full-funnel marketing campaigns aligned with business goals, audience insights, and measurable KPIs. Collaborate with Creative, Lifecycle, Digital, B2B, and Product Marketing teams to deliver cohesive and high-impact campaigns. Own campaign strategy, planning, timelines, execution, and performance tracking across paid, earned, and owned channels. Establish campaign-level and channel-specific KPIs with stakeholders and analytics partners; evaluate impact and make recommendations for continuation, pause, or reallocation of resources. Define and implement a comprehensive social media strategy that builds brand awareness, engagement, and channel-specific growth. Supervise and support the Social Media Manager in daily operations, content development, publishing, and performance analysis. Monitor social trends and emerging platforms, identifying opportunities for innovation and audience alignment. Lead the company’s public relations strategy, including media relations, press releases, thought leadership, and awards. Set measurable goals for PR performance, including media pickups, reach, and engagement; track and report results regularly. Serve as the primary point of contact for the external PR agency, aligning goals and managing output; collaborate on crisis communications planning and rapid-response initiatives. Partner with executive leadership and subject matter experts on spokesperson preparation and proactive media opportunities. Build strong relationships with internal stakeholders to ensure marketing efforts reflect business priorities and deliver measurable value. Collaborate with Internal Communications to align messaging strategies and ensure consistent storytelling across channels. Support executive visibility and thought leadership across media, speaking engagements, and owned content platforms with clear performance tracking. What you'll need to succeed
10+ years of experience in marketing, communications, or a related field, with proven success in campaign management and external communications. Strong understanding of integrated marketing across channels (email, paid media, web, social, PR). Strong analytical skills and experience defining and tracking KPIs, with a focus on performance-based decision making. Familiarity with SEO and AI-powered search trends, and how they impact content and social strategy. Passion for continuous improvement and ability to sunset underperforming initiatives in favor of higher-ROI programs. Exceptional verbal and written communication skills. Bachelor's degree in Marketing, Communications, or related field. What would make you stand out
Background in fintech or financial services, with understanding of regulatory and reputational nuances of the industry. Exposure to analyst relations or investor-facing communications. Experience in high-growth or change-heavy environments. Why Join Us
Generous paid time off Competitive medical, dental & vision coverage 401K with company match for US Company-paid life insurance Company-paid short-term and long-term disability Access to mental health and wellness resources Company-paid volunteer time to do good in your community Legal coverage and other supplemental options A value-based culture where growth opportunities are endless Other
Snap values diversity and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com. California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice
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